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* blankhgcuhygjkdkjhuhdoghsfhlkghlkshdohgfofhssdhzhshfnkdsmnmcnzxknlkfhAEHFhjofahehsjkfmnmfbnabjb cts * 9. About the CASE The Walt Disney Company Is heralded as the world’s largest entertainment company Earned the reputation by tight control Although control pervades the company, it is not too strong a grip * 10. Strict control but independent Employees are aware of their prime objectives Have freedom to think beyond limit and come up with new innovative ideas Company have adopted the phrase “Dream as a team” The concept of independency tempered the control over each department Managers here do the great job of encouraging the 8. A bit of History For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world Disney Legends The Disney Legends program was established in 1987 to acknowledge and honor the many individuals whose imagination, talents, and dreams have created the Disney magic. Since its inception, the program has honored many gifted animators, Imagineers, song writers, actors and business leaders as having made a significant impact on the Disney legacy The Walt Disney Family Museum The Disney Family Museum Web site is produced and maintained by the Walt Disney Family Foundation, a nonprofit organization. Founded in 1995, the Foundation strives to promote education, writing, and scholarship about Walt Disney To read more on history of Disney you can visit: http://corporate.disney.go.com/corporate/complete_history.html * and employees Imagineers have a brainstorming session called “Blue sky” Disney president Frank Wells believes that “If a good idea is there. You

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