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Sugarcoating Soft Language Summary

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Martin stresses the importance of clarity when talking about using “soft” language. In efforts to be nice, people often introduce imprecision and ambiguity into a situation that otherwise would be quite clear (Martin, 2012 p. 32). Confusing the listener is one of the worse things a leader could possible do. Sugarcoating bad news is a prime example of how one can confuse the listener and reduce his or her sense of urgency. This form of communication is not only dishonest but it also lacks the specificity required for people to take action. (Martin, 2012 p. 32). Martin also shined light on how telling someone the honest truth about your work needs, about their performances, or about a challenge the company faces is fundamentally an act of respect

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