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Sumanth

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a. About various investment alternatives: * 78% of the respondents had saved a 10-30% of their income for investment. * 71.50% & 63.50% of the respondents had invested in gold and fixed deposits respectively. * 55% & 52% of the respondents are influenced by high returns and tax benefits respectively with low risk coming next at 47.50%. * From the study, it is clear that the respondents had a varying opinion about the various investment alternatives with 55% selection for real estate as the best for high returns and 80% selected stock market as the most risky of the alternatives. * 52.50% of the respondents found it easy to access fixed deposit for investing and real estate was found to be the difficult one to invest in by 27.50%. * The study also showed that 63.50% of the respondents were more interested to invest in private sector, which means that the investors have more priority to returns rather than safety.

b. About investment in gold: * The study also revealed that 69.50% & 81% of the respondents were aware of the Gold deposit scheme and Bullion bars, respectively, for investment but the awareness about Gold ETF and Mutual Funds was up to 56% and 44% respectively. * Similar to the awareness, even investment in Gold was limited to Deposit scheme and Bullion bars, with 49% and 35% opting for them. Whereas Gold ETF and Mutual funds were opted by only 23% & 20% of the investors, respectively. * Even the ratings given to gold investment alternatives were very positive as 52% considered gold gives high returns and 52% rates gold as low risk alternative. Moreover 76% of the respondents found it to be easily accessible. * 72% of the respondents found rising price of gold as the main factor for their selection of gold for investing and high returns was the next reason with 63% followed by liquidity at 41% and

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