...Facts: Mary Lee Immormino and her husband purchased food from the drive-thru window at McDonald. The item purchased included a hot tea for Mary Lee Immormino who was a front seat passenger. Mary Lee Immormino accomplished a series of actions to steep her tea; unfortunately, she spilled the tea on her lap. Plaintiff Mary Lee Immormino decided to bring suit because of an alleges injury caused by hot water spilled from a cup served by defendant J&M Powers, Inc., d.b.a. McDonald’s fast food franchise. Plaintiff's complaint alleges three causes of action: 1. Defendant was negligent by serving a beverage that was too hot; 2. Defendant failed to warn consumers of the temperature of the beverage; and 3. Defendant placed the beverage in an unsafe...
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...| |Table of Contents | | | | Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS & SUBSTITUTES 6 PRICING 8 CHANNELS OF DISTRIBUTION 10 PROMOTION 11 PROMOTION BUDGET 13 REFERENCES 14 |Executive Summary | | | The company mission statement is: By working towards this goal, TCH wants to open its first store near the Brea mall in both new and existing markets, increase their product development process, and cater to customers’ need to eventually improve their financial position and dominate market share. |Section |Product/Service Description, Situation Analysis | |1 | ...
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...The Mystic Tea Room Tina Hoskie Keller Graduate School of Management [pic] Marketing Plan Outline 1. Executive Summary 2. Situation Analysis 2.1 Market Summary 2. SWOT Analysis 3. Competition 4. Product (Service) Offering 5. Keys to Success 6. Critical Issues 3. Marketing Strategy 1. Mission 2. Marketing Objectives 3. Financial Objectives 4. Target Markets 5. Positioning 6. Strategies 7. Marketing Mix 8. Marketing Research 4. Controls 1. Implementation 2. Marketing Organization 3. Contingency Planning 5. Conclusion “The tea party is a spa for the soul. You leave your cares and work behind. Busy people forget their business. Your stress melts away, your senses awaken…” 1. Executive Summary The Mystic Tea Room is in the start-up stages. The concept of opening a tea room has been explored and is presented in this marketing plan. There is a lack of tea rooms in the Murray-Calloway County area and The Mystic Tea Room will be entering the market with limited competition. The closest tea room is located in Hazel Kentucky. The Mystic Tea Room will be a unique local tea room in the Murray-Calloway County area that will be a friendly social place to escape the daily stresses of life and will be a comfortable place to meet friends, old and new, while enjoying a cup of their favorite tea. With the...
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...Nirvana Coffee and Tea Parlor Executive Summary "Nirvana Coffee & Tea Parlor” will be a new coffee and tea house in the upscale and urban neighborhood city of Solon in NE Ohio. We expect that at Nirvana, people will reach a new level of happiness a state of illumination free from agitation. We will offer our clients a “Nirvana” like experience through our unique ambiance and products including freshly brewed coffee and tea. Nirvana will be a Limited Liability Corporation, managed by its owner Syed. His love of tea and business knowledge will make the parlor business a success. Nirvana will offer a full range of coffee and teas (hot and iced), as well as pastries, premium chocolates, coffee/tea accessories, freshly roasted/grounded coffee beans and loose teas for taking home or giving as gifts. In USA specialty coffee and tea market is growing rapidly at 20%. Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world. On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso business with a great visible location. Tea sales have increased 165% over the last fifteen years, with the number of tea rooms offering sit down service rising about 15% to about 1,500 shops. American love for tea certainly owes some of its increase to the proliferation of gourmet coffee shops like “Starbucks” around the country in this same period. Most of working America has accepted the idea...
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...1. Executive summary Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994...
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...Analyse data and document client requirements Inside this reading: Analysing client requirements 2 Data flow diagrams 3 Data dictionaries 10 CASE tools 14 Confirming client requirements 15 Documenting client requirements 22 Summary 26 Analysing client requirements Before you can start to analyse the information you have gathered you should think about what you are trying to achieve. The client has presented you with a business problem. In order to solve this problem you need to undertake the following steps: • identify what the current system does • identify the new features the client needs in order to solve the problem • combine the outcomes of steps 1 and 2 to come up with the requirements which will solve the problem. The information that you have gathered should cover steps 1 and 2. It is important that you identify what information is part of each of those steps so that you can structure the requirements in a logical sequence. This will make it easy for the client to understand the process. You need to look at the information and ask yourself questions that will help you to: • clarify in your mind what the client requires • structure the bits of information given to you by the client • organise the bits of information the client has given you • check with your client that you have done a sufficiently thorough analysis of the client's needs. Some questions you might ask yourself...
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...vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound, 638 Mendiola Street, 1005 San Miguel, Manila Form of Ownership: General Partnership B. Statement of Mission, Vision and Goals Our Mission Our mission is to satisfy the cravings of our customers at an affordable daily indulgence. Our Vision Daydream Café will be the most loved, patronized and well-trusted café company in the Philippines. Our Goals * To capture the market by 3% on...
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...Executive Summary Mission Keys to Success Company Summary Company Ownership Company History Product/Service Description Market Analysis Market Segmentation Target Market Segment Strategy Market Needs Service Business Analysis Competition and Buying Patterns Strategy and Implementation Competitive Edge Management Team Executive Summary Capital Bubble Tea Cafe is a start-up bubble tea cafe that will also offer a selection of bakery products, located in Capital City, Statesville. Capital Bubble Tea Cafe expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea as well as pastry products. Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubble tea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things. The term "bubble" refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," are consumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea, Thailand, Indonesia, Vietnam and Australia. Capital Bubble Tea Cafe will be Asian-themed in décor and...
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...44 12.69 201.23 925.96 2,356.96 10.69 1,000.00 18.00 320.00 700.00 4,700.00 154 70 63 132 50 % % % % % Sodium (mg) Zinc (mg) 2,046.39 7.95 1,500.00 8.00 136 % 99 % Basic Components Calories Calories from Fat Calories from SatFat Protein (g) Carbohydrates (g) Sugar (g) Dietary Fiber (g) Soluble Fiber (g) InSoluble Fiber (g) Fat (g) Saturated Fat (g) Trans Fat (g) Mono Fat (g) Poly Fat (g) Cholesterol (mg) Water (g) Vitamins Vitamin A - RAE (mcg) Beta-carotene (mcg) Vitamin B1 - Thiamin (mg) Vitamin B2 - Riboflavin (mg) Vitamin B3 - Niacin (mg) Vitamin B6 (mg) Vitamin B12 (mcg) Vitamin C (mg) Vitamin D - mcg (mcg) Vitamin E - Alpha Toc. (mg) Folate (mcg) Other Omega-3 (g) Omega-6 (g) 0.25...
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...ACCEPTABILITY OF SUNFLOWER PETAL TEA AMONG SELECTED FACULTY AND STAFF IN CENTRAL LUZON STATE UNIVERSITY MICAH ANGELICA P. AGONOY JENNYLYNNE L. LUBRIN An undergraduate research submitted to the Faculty of the Department of Hospitality Management, College of Home Science and Industry, Central Luzon State University, Science City of Muñoz, Nueva Ecija, Philippines. In partial fulfillment of the requirements for the degree of the requirements for the subject Methods of Research (HRM335) BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT March 2012 BIOGRAPHICAL SKETCH The author was born the zodiac sign of Virgo on September 17, 1992 in Tondod, San Jose City, Nueva Ecija to Mr. Wilfredo S. Agonoy and Mrs. Norma P. Agonoy. She is the 2nd among the 3 sibling. She finished her primary education in 2005 at Cherubim Learning Center and her secondary education at Bettbien High School 2009. Her mother advice her to engage in nursing but she didn’t put attention because of fears in life. Her passion in cooking led her taking up Bachelor of Science Hotel and Restaurant Management at Central Luzon State University, Science City of Munoz, Nueva Ecija. Her dream is to study in Treston College for a culinary arts and looking forward in becoming a chef in the next few years. MICAH ANGELICA P. AGONOY iii iii BIOGRAPHICAL SKETCH The author was born the zodiac sign of Scorpio on October 27, 1991 in Cabanatuan City, Nueva Ecija to Mr. Felimon D. Lubrin and Mrs...
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...Table of Contents Executive Summary.………...….….……….………....…..…………...……………...………..…3 Situation Analysis…..……………………………………….……...……………...……………...3 Marketing Strategy……….…………………………….………………..……….........………….9 Financials……………………………………….…………………………….…….…….…...…12 Controls…………………………..…………..……….……..………….………….………..…...16 Appendix………………………………….………….……………………………….…….……17 References………………………………………………………………………..…………........18 Starbucks Marketing Plan Executive Summary Starbucks Coffee Company’s reputation is so exceptional; the company must maintain its outstanding brand reputation. Starbucks has been and continues to increase demand; therefore, we need to maintain exceptional customer service by decreasing the long lines during peak hours. If the standards are not the same Starbucks jeopardizes their excellent reputation. If the standard of quality were to drop, consumers would be less likely to choose to pay the premium price, resulting in a significant loss of market share. With such rapid demand, Starbucks must also ensure that its standards are met throughout the world. Recommendations: * Introduction to Starbucks new ordering application (app) to ensure high quality customer service in every aspect of the Starbucks brand. Situation Analysis Starbucks has been a leader in coffee and other beverages and is a well-known brand. Starbucks offers a variety of products to meet customers’ needs and has expanded from solely coffee and tea to include breakfast and lunch...
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...http://www.termpaperwarehouse.com/essay-on/Sunflower-Petal-As-Tea/131073 Sunflower Petal as Tea ACCEPTABILITY OF SUNFLOWER PETAL TEA AMONG SELECTED FACULTY AND STAFF IN CENTRAL LUZON STATE UNIVERSITY MICAH ANGELICA P. AGONOY JENNYLYNNE L. LUBRIN An undergraduate research submitted to the Faculty of the Department of Hospitality Management, College of Home Science and Industry, Central Luzon State University, Science City of Muñoz, Nueva Ecija, Philippines. In partial fulfillment of the requirements for the degree of the requirements for the subject Methods of Research (HRM335) BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT March 2012 BIOGRAPHICAL SKETCH The author was born the zodiac sign of Virgo on September 17, 1992 in Tondod, San Jose City, Nueva Ecija to Mr. Wilfredo S. Agonoy and Mrs. Norma P. Agonoy. She is the 2nd among the 3 sibling. She finished her primary education in 2005 at Cherubim Learning Center and her secondary education at Bettbien High School 2009. Her mother advice her to engage in nursing but she didn’t put attention because of fears in life. Her passion in cooking led her taking up Bachelor of Science Hotel and Restaurant Management at Central Luzon State University, Science City of Munoz, Nueva Ecija. Her dream is to study in Treston College for a culinary arts and looking forward in becoming a chef in the next few years. MICAH ANGELICA P. AGONOY iii iii BIOGRAPHICAL SKETCH The author was born the zodiac sign of Scorpio on October...
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...the consumer purchases a combination of commodities that achieves utility maximization, given his income and price of commodities. The theory of demand tries to analyse consumer behaviour during the process of utility maximization. Once utility maximization is achieved, a consumer cannot increase utility by consuming more of one good and less of another because the marginal utility-price ratio equated. That is to say, utility is maximised when the consumer equates utility to the last amount spent on each good consumed. A summary equation to explain this is as follows: Marginal Utility of Good 1 = Marginal Utility of Good 2 Price of Good 1 Price of Good 2 Sometimes, the rule of consumer equilibrium is not satisfied, which means that utility is not maximized. This utility can be increased by changing the combination of goods consumed. E.g. in a basket of goods containing hotdogs and sandwiches, a consumer’s income may not afford 3 Hotdogs and 5 Sandwiches. To have an extra sandwich, he may need to have less hotdogs, what we call the Marginal Rate of Substitution (MRS). MRS is the amount of pone good that has to be given up in order to gain an extra unit of the other good. A...
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...Davids tea business plan Table of Contents Executive Summary. .3 Company Description. .3 Strategic Focus and Plan .4 Mission .4 Overall Company Goals. .4 Objectives .4 Competencies and Sustainable Advantages. .4 Advantages.. .4 Sustainable Advantages .4 Situation Analysis .4 SWOT Analysis... .5 Industry Analysis .6 Customer Analysis of David's Tea .6 Competitor Analysis .7 Competitive analysis — Starbucks 7 Competitive analysis — Tim Horton's . 8 Others 8 Market-Product Focus 8 Marketing and Product Objectives: 8 Target Markets: 9 Points of Difference: 9 Positioning: 9 Marketing Program. 9 Product Strategy . 9 Price Strategy. 10 Promotion Strategy. 10 Place/Distribution Strategy. 11 Financial Data and Projections. 11 Past Sales Revenues. 11 Five- Year Projections .11 Organization. .12 Implementation .12 Product Strategy . .12 Price Strategy .12 Promotion Strategy .12 Place/Distribution Strategy .13 Evaluation and Control . .13 Bibliography. .14 EXECUTIVE SUMMARY The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations...
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...www.FASTBusinessPlans.com BUSINESS PLAN (CAFÉ BUSINESS PLAN) THE RUSSET CUP 13351 MISSION STREET (OVERLAND PARK, KS) (DATE) Use and Reprint Rights for Your FAST Business Plan Template This template has been written to include instructions for creating your final business plan. You are free to edit and use the material within your organization. However, please do not distribute this template online or elsewhere publically without explicit permission from us. www.FASTBusinessPlans.com Café Business Plan Template TABLE OF CONTENTS 1.0 Executive Summary ................................................................................................................ 4 1.1 1.2 1.3 1.4 Business Objectives .....................................................................................................................................4 Mission Statement ........................................................................................................................................4 Guiding Principles ........................................................................................................................................4 Keys to Success ............................................................................................................................................5 2.0 2.1 2.2 2.3 2.4 Company Description ........................................................................................................ 5 Ownership ...
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