...Evolution Principle of Marketing Final Project Presenting a marketing plan for launching our new product “EVOLUTION” the body spray in Pakistan for men. 2015 1/1/2015 Evolution Principle of Marketing Final Project Presenting a marketing plan for launching our new product “EVOLUTION” the body spray in Pakistan for men. 2015 1/1/2015 Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. Contents Executive Summary 3 PRODUCT OVERVIEW 5 Current Market Situation 5 Market situation for Evolution 5 Market Description 5 Marketing Description for Evolution 6 Product Review 7 Evolution with...
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...evolution of human kind. I know that this would be quiet mean to say, but I will be willing to blame them for our future generation. Important thing that people should keep in mind for human kind is that we obviously could not have been evolved as an intellectual human without respecting of human life. Since primitive era, human kind has kept trying to develop the human value by improving our livings; technology has made human living better and more convenient. As technology has become tremendously beneficial to us, our value of lives became more noble and precious, however, the convenience that human created is now ironically threatening human value. As I will discuss in this essay, I strongly disagree with euthanasia that would weaken and sicken human soul. There is no doubt that euthanasia will be spoiling human kind. At least if you are human being, you should consider about our next generation. If we accept euthanasia, we would confront with three major problem; confronting with protests held by religious people ,abusing the law, and devalue of human life. The term “euthanasia” comes from the Greek words “good death”. The general idea of euthanasia is comfortable death for someone who wants to die either voluntary or non-voluntary (Goel Vaibhav, 2008). Despite of the origin of the meaning, euthanasia does not seem to be comfortable death. I would like to ask to whom disagree with it “what is comfortable death ?” Time is really fast. At the moment...
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...English portfolio Anne van Oudheusden CEAC4B Englisch portfolio The portfolio consists of eight assignments: Assignment 1 Radio program…………………………………………………. Page 3 Assignment 2 Cover letter…………………………………………………….. Page 4 Assignment 3 Resume………………………………………………………… Page 5 Assignment 4 Motivation email………………………………………………... Page 8 Assignment 5 Job interview…………………………………………………….Page 9 Assignment 6 Press release………………………………………………….. Page 10 Assignment 7 Essay…………………………………………………………… Page 11 Assignment 8 Summary………………………………………………………. Page 14 Annex ……………………………………………………………………………. Page 15 Assignment 1 Radio program Anne van Oudheusden 2175678 CEAC4B Step 1 Name radio show: The Duchess meets the world Description show: One girl how meets with people who live in the Netherlands but have a different culture running true their blood Step 2: Name: Rodolfo Costa Place of birth: Belem do Para, Para, Brazil Lives in Eindhoven from the age of 7. Step 3: Belem do Para is a big city in the north end of Brazil. The weather is warm/tropical. Their native language is Portuguese. Brazil is an upcoming economical country but this wealth is centered in the south where the biggest cities are. (Wikipedia 2014) Brazilians have a warm and welcoming culture it is very different from the Netherlands. Step 4: Questions: What are according to you the biggest differences between people from the Netherlands and people in Brazil? If your parents didn’t move to Netherlands...
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...even drive a car without stepping on the gas pedal. All of these innovations are because of technological developments. Agreeing to the definition of technology that can be applied to all stages of history may be impossible. Early technology evolved primarily through accident and trial and error. While the discovery of technology is still very important, contemporary technology is mainly the result of a constantly expanding knowledge base. With the proliferation of technologies that are able to overcome the obstacles of time and space, one would be use to gain an understanding of other culture; meet people all over the world. Maintain and strengthen familial relationship, communicate effectively with others, and help people to become more socially adept. However, some technological advances cause people to be distracted, overly stressed, and increasingly isolated. Many people are involved in an abundant number of relationships through technology, but sometimes the quantity of these associations leaves people feeling qualitatively empty. Obviously, technology has had a profound impact on what it means to be social. Today, the concept of an educated person includes an element of technological literacy. Technology offers broad tools that extend human capabilities. In contemporary society, the bond between human and technology goes to very extent level, and this is must be carefully examined in order for us to keep in perspective the scope of technological variation, the scope...
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...|Effectiveness analysis of an IMC plan – analysis on Djuice. | |Research Report | | | | | Table of Contents Contents Executive Summary 3 Background 4 Statement of the Problem 11 Approach to the Problem 12 Research Design 14 Data Analysis 15 Results 16 Limitation and Caveats 21 Conclusion and Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. It aims to ensure consistency of message and the complementary use of media. To be an Effective brand IMC plan plays a major role. Effectiveness of a brand is measured by consumer preference. Advertising and other promotional tools, Word of Mouth, Service quality, Tariff and Offer etc are the variables for preferring a mobile phone. The objective is to identify the effect of each factor on preference of Djuice. This research project could act as the guideline to estimate what the Djuice users expect from the company and what influence...
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...Teacher and Author: Teaching Middle and High School Using Literature Sandra Coleman Grand Canyon University RGD 545 Professor Karen Foster February 27, 2008 Teaching Middle and High School Student Using Literature Outline: I. Short Stories a) Activating Prior Knowledge b) Responding to the Selection c) Short Story Selections 1. Suggested Activities to use with Various Groups II. Oral Tradition Literature – Tall Tales and Folktales a) Analyze characteristics and plots of Folktales and Tall Tales b) Understanding Hyperbole c) Writing a Tall Tale d) Selections of Oral Tradition Literature III. Novel Studies a) Previewing the novel b) Defining and Understanding Elements of c) Character Analysis d) Problems and Solutions of the story IV. Historical Fiction a) Activating background/prior knowledge b) Setting a purpose for reading c) Writing about historical fiction V. Realistic Fiction a) Evaluating Realistic Fiction b) Responding to the selection c) Distinguishing between Fact and Opinion d) Summarizing the Story Chapter 1 – Short Stories: A short story is, like the name...
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...at Woodrow Wilson High School. She is soon challenged by a group of Black, Latino and Asian gang members who had excessive hate for the new teacher, Erin Gruwell. The most significant themes in The Freedom Writers is tolerance, journal writing/empowerment, determination and last but not least is freedom. Erin Gruwell, the teacher starts on her first day at Woodrow Wilson High School. She is unprepared for the nature of her classroom because the students live by their generations history of strict rules and rivalries amongst other “groups.” Most of the students in her classroom are in gangs and almost everybody knows somebody that has been killed by gang violence. Once she steps in the class, Gruwell quickly learned that her students had more to worry about than homework; her students went home to gunfire, gangs, drugs, and a host of other difficult situations. Gruwell did not know what she was getting into. The students was convinced that they didn’t have nothing in common, or that they could learn from a white teacher because she never experience what they previously and currently was going through at the time such as violence and discrimination which was part of their everyday lives. Later Erin tries her best to connect with her students by talking their language and by referring to cultural artifacts they are familiar with but as she does it, they still manage to judge her because the students felt like she was just another white person trying to get over them....
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...LTA Weekly Reflection Week 2 presented many opportunities for Team A to not only absorb new material but a chance to consider areas of strength and weakness. The following highlights the conversations Team A had in regards to areas of comfortability, team struggles, as well as the topics relating to certain team members fields. This week’s objectives, when combined, will set a company up for the best chance to succeed. Initially, the internal and external environments must be scanned. Such considerations include the natural environment and the effect the company may have on it, the societal environment, and the task environment to know how the company will be affected (Wheelen & Hunger, 2010). Scanning the environment will enable a company to identify opportunities as well as threats to the business model. The competitive strategy of a company is determined once the environment has been properly scanned. Two generic strategies are the low-cost strategy and the differentiation strategy (Wheelen & Hunger, 2010). A company should not necessarily choose one strategy over the other, but should find where it can cut costs and find any niche that can be taken advantage of to gain an edge on the competition. Company management should periodically scan the environment to identify any changes and to adjust the company’s competitive strategy as necessary- the utility Anthony works for does this. Laws, regulations, procedures, power, and fuel pricing change over time. Anthony...
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...FLORIAN VIDALINC ISM/ ISEG SUP5 2F MBA Program PROFESSIONAL MANAGEMENT SKILLS ASSESSMENT Due to the 4 November, 2010. CONTENTS LIST Executive Summary 3 Introduction 4 1. What would it take amd to see a significant increase in its market share processors used in corporate desktops and notebooks? how can the success of opteron in the server segment be leveraged to other segments? 5 2.What do you make of amd’s “power campaign”? Is the value proposition it highlights compelling to end users? 6 3. How concerned should amd be about intel’s imminent new product plan? will they hamper amd’s growth plans? 7 4. WILL AMD’S CUSTOMER CENTRIC APPROACH BE A SOURCE OF ADVANTAGE OVER INTEL? 8 5. WILL IT YIELD COMMERCIALLY VIABLE INNOVATIONS THAT ARE DRAMATICALLY DIFFERENT THAN THOSE INTEL WILL DEVELOP? 10 Conclusion 11 LIST OF REFERENCES AND BIBLIOGRAPHY 12 EXECUTIVE SUMMARY For years, AMD held the place of a distant follower of the large microprocessor market leader, Intel. Up to there, the competitor Intel hold a “push” strategy by creating consumer needs thanks to technological innovations. Those were linked with strong marketing campaign in order to facilitate a quicker adoption process of their new product line. However, in 2003, AMD change its traditional strategy to use a widely different one by switching into a blue ocean strategy. Indeed, AMD has changed course to become a “starter” firm. AMD has decided to launch at first its own brand...
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...Communication and Leadership in the Workplace Effective leadership has many different communication strategies but there are also several barriers to effective communication that an effective leader should overcome. I have had the opportunity to witness leadership and effective communication at my job that have impacted me in both a positive and negative way. Effective leadership is a vital part of an organizations lifeline and leaders should constantly find new ways to overcome any barriers that the may face in their day to day interactions with employees. Effective Leadership There are several communication strategies that are associated with effective leadership. A leader needs to be direct and to the point whenever they are relaying their message to employees. An organization should do everything that they can to assist their leader. Organizations should provide managers at all levels with accurate information aligned with organizational values and goals, offer necessary training to equip them with effective transformational leadership skills, and develop their leadership communication skills (Men, 2014). Effective communication should not stop with just the CEO or President. All levels of management must be responsible for relaying important and accurate information throughout the whole organization. Effective communication should pulse in all directions through an organization like a heartbeat (Facey, n.d.). Leaders should attempt to use face to face communication whenever...
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...First draft Luan Huynh D01491450 MKTG522 – Marketing Management Professor: Joseph Keum September 16, 12 1.0 Executive Summary 2.0 Situation Analysis In Vietnam, the trend of domestic tourist today has changed to travel oversea. People do not want to travel one place many times. Even though, there are many beautiful places in Vietnam, it is still a small country. Therefore, the number of domestic tourist is not enough to fulfill the company’s schedule of opening tours. Unlike Thai Land and other countries in the area, Vietnam just opened for foreign investment in the field of tourism a couple of years ago. In the past, the foreigners could be upset about the quality of service, infrastructure, and transportation, but they could be satisfied totally through the new face of tourism industry of this country. Beside that, according to Pacific Asia Travel Association report, the growth of international arrival into Southeast Asia increased 14% and 11% in the first two months of this year 2012 respectively (Southeast Asia Continues, 2012). It is a good point of time to establish many packages of tour for the foreign tourist. Hao Phuong Travel Company has more than ten years of experiences in the field of domestic tourism. It is the right time for company to expand its business by opening feature tour package for the foreigners. 2.1 Market Summary United States is a large country and giant market for tourism. Different cultures and environments usually influence the habits...
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...Maya Angelou once said “You can never go home again, but the truth is you can never leave home, so it’s all right” In the essays “On Going Home” by Joan Didions and “Once more to the Lake” written by E.B Whites are two authors dealing with their personal issues as they compares and contrasts they current life and past, which are vastly different. The way they uses description in this essays and the flow of events is very similar to the way that memories rush in when one returns to a familiar place from one’s past To descript is to portray or re-create a scene, a person, a place or a feeling. Description is an important skill in communication between people, and it appears in most of the writing situation. An effective description requires a dominant impression; a central theme or idea about the subject to which readers can relate all the details. Joan Didions and E.B Whites uses description effectively in “On Going Home” and “Once More to the Lake”. “On Going Home” Didion describes her experiences and thoughts on what defines her meaning of home. Joan Didion begins her story by illustrating what "home" is to her. She describes how her home now is not the place where her husband and daughter live, but in the Central Valley of California with her family. With this introduction, one can sense that she is troubled by the differences between the two. Didion stated “My husband likes my family but is uneasy in their house, because once there I fall into their ways, which are difficult...
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...DEVRY SOCS 350 Complete Course – NEW 2015 http://www.spinwoop.com/?download=devry-socs-350-entire-course For Further Information And For A+ Work Contact US At SPINWOOP@GMAIL.COM SOCS 350N all discussions all you decide and full course projct but no quiz and final Discussion 1 Ethnocentrism is generally defined as viewing one’s own culture as superior to all others. However, quite often, it is not quite that obvious. Whenever we encounter something that seems strange or different, we will feel some degree of discomfort. How we respond to that feeling is a gauge of how ethnocentric we are about it. Let’s suppose that you are entertaining a business client from France. You take him to a very fine french restaurant where he looks over the menu very carefully, then asks the waiter if he or she, by chance, has cheval available. The waiter shakes his head and explains that it is not served in America. Your client becomes somewhat upset and tells you that a truly fine restaurant would serve “proper” cuisine, and that he was very disappointed with American hospitality so far. He eventually settles for the prime rib, but is ill-tempered for the rest of the evening. The next morning, he leaves for France without consummating the expected business deal. Your boss asks you what happened, and you explain that the client was upset because the restaurant didn’t serve something called cheval. Your boss nearly chokes on his morning coffee and asks, “You mean he actually...
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...Literature is the cream of life created in the imagination of a poet or a writer whose personality has outgrown the social limits and extended itself into the domain of impersonal consciousness. The individual we are is the social expression of the human being whose real existence transcends the social consciousness. Great poets and writers create in their imagination that Real Man and make him play a limited social role where he often peeps out of his social personality into his universal individuality. It is this extra dimension of those characters that is fascinating to us and renders them immortal characters. We see that the immortality of a character is his innate universality. Jane Austen’s genius captured the flavour of the French Revolution wafting across the shores of England which was anxious to restructure its society so as to avoid a bloody revolution. Mental growth that assimilates the spirit of the times can compel the body to rise to the occasion, thus avoiding the inherent violence of any revolution. England did escape the guillotine by exercising its social wisdom which was willing to unite the higher and lower strata of the society. Pride and Prejudice can be seen as a story of several marriages where the abominable pride of Darcy becomes the uncontrollable passion of his heart. Romance is the adventure of the heart for the unattainable. This approach views the story as the aristocracy descending to the commoner in its passion to preserve the society...
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...Jain School of Global Management Global BBA Program, Singapore April 3, 2012 Executive Summary Human Relations: The department or support systems responsible for personnel sourcing and hiring, applicant tracking, skills development and tracking, benefits administration and compliance with associated government regulations. (Entrepreneur.com) The human resources (HR) role is becoming increasingly important in the business world. Human resources includes the combination of traditionally administrative personnel functions with performance management, employee relations, and resource planning. The field draws upon concepts developed in industrial/organizational psychology. In the past, HR personnel did a lot of administrative work. This is changing with the global shift to service-based industries. As the role evolved, HR practitioners wanted to become business partners and actually engage more in the organization’s core business. At present, we see the function of HR going beyond being that of just a business partner to being at the forefront and, in some instances, heading business initiatives (Jones, 2012). We became interested in the field of HR for several reasons. One, it offers an attractive area of employment for business students. Also, it requires a good mix of interpersonal and analytical skills, rather than just number-crunching abilities like in more quantitative areas. And it is an area with promising growth for the future, especially for people...
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