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Summary Of Advertising By Bill Mckibben

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In Bill Mckibben’s article, he argues that consumerism has brainwashed the masses to believe that their love is represented by the amount of wealth they spend on their love ones. The argument is targeting the period of time around the holidays, where lavishing family, friends, and significant other is most evident and suggestive advertising is at its highest. Advertising depicts a perfect Christmas as: a happy family eagerly rushing down stairs to a Christmas tree with mountains of presents laying underneath. The message from this is one of is that the worth of interpersonal relationships is measured by the amount of gifts one receives. Since the gift giving has become tradition, people expect to be given expensive gift or a large amount. Other

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