Gladwell proclaims that most scenarios are spreading due to the routes of their programmes and transportation that are very similar to each other and in most of the situations, whether the spread in Baltimore’s mean streets or the sudden spike of Hush puppies sales. There’s a turning stage which the author will name the “tipping point”. It will be shown when and where by the three rules of epidemics; the Law of Few, the Stickiness Factor and the Power of Content.
All epidemics are either social epidemics or needs a certain circumstance to spread. Infections of an illness spread through animals, food and water etc., Gladwell says "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and …show more content…
There are three groups (Connectors, Mavens and Salesmen) of people that have a special feature of communicating, teaching and persuading others. Connectors are a business man or politicians who have very good connections in many different sections and connect between them to help improve relationships; they can spread a message rapidly to the audience. Paul Revere was the well-connected man in Boston, England. When he had to alert and arm the countryside he did it professionally with the help of William Dawes but of course not as Revere. Paul became a connector because of his communication skills and a maven because of the amount of knowledge he owns. Mavens are fashion-forward teenager or a technological wizard in a certain subject with their unlimited knowledge and have the need to learn extra information. What makes a person a maven is …show more content…
As Gladwell said "The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?" He starts an in depth talks of the development of children’s television between 1960s and 2000s which were the Sesame Street and Blue’s Clues. Sesame Street was successful for a couple of years because of the change in traditions expectations for children’s mental abilities and television watching behaviours; it also helped kids in their literacy classes. Later on the Blue’s Clues came out, it was pretty much like Sesame Street but it developed more because of making it shorter as in length, the cast was reduced and there was a successively story line. The point of stickiness Gladwell claims was often representing a vivid disagreement from the straight knowledge of the