Japan Eternal Storehouse and Love Suicides at Sonezaki are two different types of story, Japan Eternal Storehouse is a narrative, and Love Suicides at Sonezaki is a puppet play. Although two story take place in a completely different artistic expression, they represent merchant values at Edo merchant society. The merchant values can be listed as follow.

The Japan Eternal Storehouse showed significant merchant values. To start with, "In the past, on Credit, Now Cash Down" is a story of trading cloth. They are many cloth merchants trade cloth with court, but they loss of all the money by use credit transactions. A man called Mitsui Kuroemon open a new shop, and his policy was to sell everything for cash. Mitsui has great talent in the business,