Battle Joseph
Professor Gary McDonald
Comp Eng 111
April/9/2015
In P. Lorillard Company. v. The harmful effects of cigarettes was brought out by the FTC (Federal Trade Commission), most of the companies were big name cigarette companies. A research laboratory stated that no exact name brand of cigarettes was markedly more damaging and in other cases harmful to many others. Statistics show the comparison and the factor of how much nicotine and tar are in big cigarette companies. . Lorillard stated that his brand had for a fact the lowest amount of nicotine and tar in their cigarettes. In a 1950 a decision the change the rule of law, the Fourth Circuit Court of Appeals, upholding the commission's cease-and-desist order, it made them declared that Lorillard's advertising violated the FTC Act and its rule of law because, by printing small parts of the article, it created an entirely false and misleading impression giving people false information and false belief. …show more content…
However, this is not the case, so the argument contained in the Old Gold ads committed the fallacy when they stated that, in fact Old Gold doesn’t have the lowest tar and nicotine. Due to the table it’s been proven that the article has provided false information regarding to factual stats. This article was written 20 years ago making this article giving people false information for quite a while. It shows nobody has challenged this article seeing if this article has high percentage of credibility for it to be