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Summary Of The Commercial 'My Dad Is A Liar'

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The commercial “My Dad is a Liar” by the insurance company MetLife, sells not a product but a concept. This advertisement uses pathos to reach the emotional side of parents. The concept of this commercial is to encourage the population to make a descendants life better so they can get an education. Adweek.com states, “It promotes MetLife's EduCare savings plan for children's higher education.” Their goal is to lead people into higher education so a savings plan from MetLife will be used from parents wanting better for their children. This is the purpose of MetLife’s advertisement. In the beginning of the commercial, it acts as a positive advertisement. It shows a girl and her father participating in what would seem as joyful activities such

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