...Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers...
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...were the questions that swirled in Mother's mind as she contemplated buying cigarettes. Animals were sedated, cages were loaded and secured, feed was stored, bunks were assigned, lines were tossed, and whistles were blown. As the ship was worked out of the dock and piloted out to sea, I wildly waved goodbye to India. The sun was shining, the breeze was steady, and seagulls shrieked in the air above us. I was terribly excited. Things didn't turn out the way they were supposed to, but what can you do? You must take life the way it comes at you and make the best of it”(Martel 90-91). Imagery Imagery is recurrent in almost the entire novel, the seven months that Pi and Richard Parker are lost at sea it is a constant cycle of the same imagery. Tiger on one side and Pi on the other side of the lifeboat trying to keep a safe distance, they have minimal to no food left not knowing where they are. For the seven months they are in the ocean just trying to find land . This imagery seems to convey no success of finding a safety zone and Pi losing hope in survival because he believes Richard Parker will soon eat him. Although, Pi seems like he’s lost hope he still looks to religion to give him faith even when he no longer has motivation. Symbolism The novel is symbolic and allegorical, every surviving animal matches with a human survivor and Pi uses it to explain to the Japanese officials his story about life at sea, so they could believe him. The Algae Island which is made entirely out of seaweed...
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...The Han Dynasty (206 BC – 220 AD) is often seen as the first successful exponent of political and intellectual expression (Loewe, 1968). The reason why historians are able to reach this conclusion today is because of the archaeological work that has been done the numerous large and lavish tombs from this time period. Although they have been subject to a lot of looting, and a lot have yet to be excavated, Han tombs nevertheless provide rich information on not only the lives of individual people at the time, but also the agricultural, familial, and spiritual lives of people during the Han dynasty. According to Qinghua Guo, there have so far been 10 000 excavated graves from the Han dynasty (Guo, 2004).After a summary of the basic features of...
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...There names are Antonio And Feli. 3) Parts of the Project: Once you have researched at least three stories, you need to begin the project. The project will require: Read the short story looking for: A summary of events Theme Important literary symbols Context Presentation on the author and the historical context of the story When was the author alive and where did s/he live? Was the story famous when the author published it? Or later? Two interesting facts about the author Was there anything important happening historically when the author was alive? Was the story written during a certain time period because the author was upset about something? Why did your group pick this story? Re-telling of the story in a modern setting Create a skit, short story, comic book, children’s book to retell your story in a modern context Keep the same theme, symbols, and basic plot, but you decide the characters and setting Ex: To start, try to think about...
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...Downloaded from WWW.STUDIESTODAY.COM Downloaded from WWW.STUDIESTODAY.COM BLUE PRINT Q. No. Section Reading 1.1 Type of Question (i) SA (ii) VSA (iii) SA (iv) SA (v) SA (a) VSA (b) VSA (c) VSA Note Making Summary Writing Short skill Or Short skill Marks TOTAL MARKS – 100 Total marks 20 9 Testing objectives Comprehension Comprehension Comprehension Comprehension Comprehension Vocabulary testing Vocabulary testing Vocabulary testing Study Skills (Comprehension and Note Making) Summary skills Q. 1 1.2 Q. 2 2.1 2.2 Writing 1st option or 2nd option 2M 1M 2M 2M 2M 1M 1M 1M 5M 3M 3 5 3 35 5 Q.3. writing 5M Or writing 5M Writing 10M Q.4. 1st option Or 2nd option Q.5. 1st option Or 2nd option ww w Long Task (Newspaper Report) Or Long Writing Task (Magazine Report) Letter Writing (Long Writing Task) Or Letter Writing (Long Writing Task) tu .s ies d 10 da to Providing factual details, organization, fluency and coherence or Details, organization, fluency and coherence Presenting factual details. formal, fluency and coherence Or Presenting factual details, informal, fluency and coherence om .c y 10M 10M 10 Formatting , coherence, fluency, Resume Or Formatting , coherence, fluency, Organization, Or 10M Organization, Q6. 1st Option Or nd 2 Option Article (Long 10M Writing Task) Or Or Article (Long 10M Writing Task) 10 Organization, coherence, fluency Or Organization, coherence, fluency 119 Downloaded from WWW.STUDIESTODAY.COM Downloaded from WWW.STUDIESTODAY...
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...We Must Protect This House Under Armour Marketing Plan April 27, 2011 Table of Contents 1.0 Executive Summary…………………………………………..……….3 1.1 Keys to Success……………………………………………......…3 2.0 Marketing Environment………………………………………………4 2.1 Internal Factors…………………………………………………..4 2.2 External Factors………………………………………………….5 3.0 Marketing Plan………………………………………………………...5 3.1 Resources…………………………………………………………6 3.2 Objectives…………………………………………………………6 3.3 Marketing Strategy………………………………………………..6 4.0 Target Market……………………………...………………………….7 4.1 Who is Targeted?............................................................................7 5.0 Marketing Mix……………………………….…...……………………8 6.0 SWOT Analysis……………..…………………...……………...……..9 1.0 Executive Summary Under Armour is a high performance clothing line, designed to meet the needs for today’s top athletes. Under Armour is known for its quality and durability, all while providing the customer with different choices regarding fashion trends. Our Mission: To provide the customer with the best possible experience while striving to reach their athletic goals. Under Armour was started in 1996, by a University of Maryland football player, Kevin Plank. Planks initial goal was to create a t-shirt that helped sweat disperse from an athlete’s body, rather than being absorbed by a cotton t-shirt. Since the creation of the compression shirts, Under Armour has expanded their line to compression shorts, thermal...
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...Frequent Errors in English Grammar: Articles and Possessive Markers Keiko Muto-Humphrey 1. Introduction During past decade or so, The Ministry of Education, Culture, Sports, Science and Technology (MEXT) has been making increasing efforts to shift the focus of EFL pedagogy from “correctness and accuracy” in English to “communicative ability” (MEXT 1998). In response to this, much emphasis has been placed on students’ ability to express themselves orally in class. This has, however, had the (undesired) effect of grammar and lexis being minimised in schools. We are now at a stage whereby the overwhelming majority of students enter universities with an insufficient knowledge of grammar and lexis. This paper will examine two error patterns committed by Japanese studying English as a second language: the genitive markers of/’s indicating possession; and the English article system a/an/the. The former is concerned with the misuse of the English preposition of, which I consider to originate in the L1. The analysis shown below manifests that it is difficult for Japanese students to distinguish between of and ’s: a comparison of this will ensue. The latter originates in the misuse/overgeneralisation of learning strategies: the usage of articles: a/an/the. The Japanese language lacks an article system, making this, “one of the greatest problems for Japanese learners [and this] is vividly revealed in the high frequency of mistakes,...” (Kimizuka 1968:78). After analysing the two...
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...Factors influencing customer preferences while choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing between budget airlines DECLARATION I hereby declare that the contents of this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature: GMBA Batch 10, Hyderabad road Singapore 2 Factors influencing customer preferences while choosing between budget airlines Acknowledgement I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms...
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...to be continuously growing and changing, not dying. This is an unnatural event, that again foreshadows something bad, which is Duncan's death. Other unnatural occurrences happened prior to Duncan's death but were not explained until afterwards. When the old man says "'Tis unnatural / Even like the deed that's done. On Tuesday last A falcon tow'ring in her pride of place, was by a mousing hawk killed" (II.iv.10-13), it also proves the connection between unnatural events and humans. An owl tends to eat mice and hunt at night, a hawk is not it's usual meal. This strange event occurred prior to Duncan's death, which told of things to come. Another quote spoken by Ross, also foreshadows Duncan's death: "And Duncan's horses . Summary "The moon out in it's full glory./ The stars...
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...COLLEGE OF BUSINESS MANAGEMENT & ACCOUNTING FICB 213 CORPORATE FINANCE GROUP PROJECT ‘Emperical Analysis of Capital Structure and Cost Of capital between Public Listed Companies in Bursa Malaysia and Their Effect to Market Valuation and Firm’s performance’ SEM I 2012/2013 PREPARED BY : (SECTION 3BM) CHRISCILLA MOJINOL BF088334 NUR SYAZWANIE BT RAMLI BF088446 NANTINI D/O SUNDARAM AC088601 PREPARED FOR: MISS NOR RAZUANA BT AMRAM DATE OF SUBMISSION: JULY 16TH 2012 TABLE OF CONTENT EXECUTIVE SUMMARY This assignment focus is to compare and contrast the capital structure and cost of capital of two public listed companies within the same industry in BMSB. The aim of the assignment is to show whether higher gearing level and higher cost of capital will affect the firm’s value and performance. The two companies we have chosen are Dutch Lady Berhad (DUTCH LADY) and Guinness Anchor Berhad (GAB), In this assignment we have analyse five years performance (2007-2011) of both company. We analysed the composition of the capital structure in detail to estimate their cost of capital, and how their gearing level and cost of capital affect the firm’s value and profitability. We did ratio analysis (debt to asset and debt to equity) to find out the companies capital structure and calculated WACC value to determine the companies cost of capital. We calculated market value ratio (comprises of price to earning ratio, dividend yield...
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...godThe House of God Study Guide The House of God by Samuel Shem (c)2014 BookRags, Inc. All rights reserved. Contents The House of God Study Guide 1 Contents 2 Plot Summary 4 Chapter 1 6 Chapter 2 7 Chapter 3 8 Chapter 4 9 Chapter 5 10 Chapter 6 11 Chapter 7 12 Chapter 8 13 Chapter 9 14 Chapter 10 15 Chspter 11 16 Chapter 12 17 Chapter 13 18 Chapter 14 19 Chapter 15 20 Chapter 16 21 Chapter 17 22 Chapter 18 23 Chapter 19 24 Chapter 20 25 Chapter 21 26 Chapter 22 27 Chapter 23 28 Chapter 24 29 Chapter 25 30 Chapter 26 31 Characters 32 Objects/Places 35 Themes 37 Style 39 Quotes 41 Topics for Discussion 43 Plot Summary Roy G. Basch is a new intern in internal medicine at a hospital called the House of God. He begins his internship under the tutelage of the Fat Man, a second year resident who has some crazy ideas as to how to take care of patients. According to the Fat Man, there are two types of patients: the dying young and gomers. Gomers are elderly, demented patients from outside nursing homes who barely qualify as being human and who, the Fat Man says, never die. Only the young are sick enough to die at the House of God. Roy starts his internship fairly scared. He meets his fellow interns, Potts, Hyper Hooper, Chuck, Eat My Dust Eddy and the Runt—all scared and new to internship and patient care. Roy gets assigned duty with Chuck and Potts under the Fat Man on an internal medicine ward. Each takes turns...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...profitable markets throughout the world. Currently there are 6 mobile operators in Bangladesh and Banglalink is one of them. With a slogan of “making it difference”- banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as Banglalink. Banglalink, is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom.The logo of the company is designed on keeping the national animal i.e. Royal Bangle Tiger in mind, which symbolize to the faster growth.Banglalink has 1500 km. of Fiber Optic cable which gives the surety of good network. During the occasional...
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...most intense. In response to fin de siècle anxieties of a social revolution in which gender stereotypes could be overhauled, gothic writers, it is claimed, sought to reassert cultural and gender norms – a reassertion which inevitably resulted in the oppression of women. In view of such contemporary analysis, it is thus all too tempting to offer a sweeping judgement of gothic literature as victimising, oppressive and misogynistic; Dracula’s “victims” are all “unambiguously women[1]”, Poe victimises through an “idealised and dehumanising image of women[2]”, while Carter is a “pseudo feminist” who merely “reinforces patriarchal views” with her “pornographic” writing[3]. Yet such views are largely artificial, and are primarily based on potted summaries of the above works, rather than a closer textual analysis. If one takes the definition of a victim as a being who is subject to the successful predatory actions of another, and who is resultantly devoid of power[4], then such primitive analysis in blindly labelling “all women as victims of the beastly male[5]” becomes flawed. Read in the context of Carter’s ironic foreword[6] to Perrault’s Short Stories, a deeper exploration reveals women as being willingly complicit in adopting the role of victim. Such complicity can be further explained through the...
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...THE SOCIAL EFFECTS OF FACEBOOK ON FEMALES OF ISLAMIC UNIVERSITY IN UGANDA A CASE STUDY OF MAIN CAMPUS, MBALE BY ANGAIKA SYMPATHY 113-023051-09596 A RESEARCH REPORT SUBMITTED TO THE FACULTY OF SOCIAL SCIENCES IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A BACHELORS DEGREE IN MASS COMMUNICATION OF ISLAMIC UNIVERSITY IN UGANDA JULY 2016 GLOSSARY Acquaintances - A person whom one knows but who is not a particularly close friend. Cognitive - Based on or capable of being reduced to empirical factual knowledge. Collaboration - To work jointly with others or together especially in an intellectual endeavor. Consensual – Existing or made by mutual consent without an act of writing. Correlate – Either of two things so related that one directly implies or is complementary to the other. Cramming - To prepare hastily for an examination. Cravings - An intense, urgent, or abnormal desire or longing. Demography - The statistical study of human populations especially with reference to size and density, distribution, and vital statistics. Exclusion - The act or an instance of excluding. Flourish - To be in a state of activity or production. G.P.A. - Grade Point Average Gregarious - Tending to associate with others of one's kind. Immersion - The act of immersing or the state of being immersed. Inconclusive - Leading to no conclusion or definite result. Innocuous...
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