...MBA 6022 Strategic Operations Management U02a1 Process Improvement Natasha Lynch Problem Statement Growth at the Toyota Motor Company skyrocketed with the opening of new subsidiaries from India and China to the U.S. and Brazil, which led to a strain on the company’s resources leading the company to misread the market, produce faulty products and to build underutilized plants. A program known as Construction of Cost Competitiveness for the 21st century was also introduced, to cut cost at every stage, by reducing the components in a car to 50%. Further along more aggressively than the latter, was the introduction of a Value Innovation strategy which promised savings by making the entire production process cheaper by trimming parts. With these cost saving mechanisms, Toyota also sort to seek a targeted global market share of 15% by 2010, whereby replacing GM from its number one position. Due to this growth, foundational philosophies like safety, and quality were undermined as focus was placed primarily on volume. This resulted in a series of vehicle recalls from 2006 spanning to approximately 4 years. Toyota refused to acknowledge complaints of faulty mechanics in their automobiles, and was slow to take appropriate actions. Background of Recall Crisis In 1999, 3.3 million vehicles were affected as the engines on some models like the Camry, Corollas were prone to oil gelling or sludging. Another issue occurred during the period 2003 to 2004 where more vehicles...
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...A CRITICAL REVIEW OF AN ANOREXIA NERVOSA RESEARCH Institution: Name: Tutor: Date: TABLE OF CONTENTS INTRODUCTION AND LITERATURE REVIEW 3 PURPOSE STATEMENT REVIEW 5 RESEARCH METHOD REVIEW 6 RESULTS ANALYSIS 7 DISCUSSION ANALYSIS 8 SUMMARY REVIEW 8 REFERENCE 10 INTRODUCTION AND LITERATURE REVIEW Factoring that AN is fast rising disease that cannot be treated by common medicine, there is a great need for further information on what it entails. According to the research, the project seeks to further understand what fosters the development of Anorexia Nervosa. This disease is a behavioral disease, meaning that it can be treated and stopped and the research is proving that significant steps can be made towards eradication or maybe just simply minimized. It is terribly sad that this is a disease suffered by women and it is proving very hard to deal with due to the exaltation of the human being physical and thus making people with little self esteem grow up knowing that. This research will prove instrumental as it seeks to create an alternative approach to the said disease. The literature review was not very thorough and comprehensive factoring the number books, references made in the entire book. Some may be of the opinion that a lot of literature material was used in the research, but the fact one uses the same types of book and material doesn’t make them to be thorough but rather biased (Halawi, 2005). The researchers and the literature review were thus biased as the books used...
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...Davis Red Bull 11/1/2012 Executive Summary Red Bull makes a premium energy drink for students, drivers, clubbers, business people, and athletes around the world to revitalize their bodies and minds. Problem: Red Bull, the leader in the energy drink sector of the soft drinks market, has seen its market share drop from 75% in 1998 to 47% in 2005. For the first time in the young energy drink sector, competitors have developed a legitimate share of the market: Hansen Natural’s Monster with an18% share and Rock Star with a 16% share. What actions need to be taken in order for Red Bull to solidify its market leader position? Answer: Red Bull should create a line extension offering either a diet drink to appeal to the recent trend of health conscious consumers or a new flavor while also changing their price point to be more sensitive to the consumer. By doing this, it will allow Red Bull to fight its competition in a very similar fashion to how they began to lose their market share (competitive pricing and a variety of options). Rationale: Red Bull has the strongest brand awareness in the energy drink segment which provides instant credibility to any line extension they may come out with. Red Bull has the extensive distribution network to make sure the product reaches the consumer no matter where they are. Market trends are currently in Red Bull’s favor as they show the customer wants options; giving Red Bull the perfect opportunity to develop a new product. Red Bull has...
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...Burberry square by Diane O'Brien June 16, 2003 Even if you don’t recognize the Burberry name, chances are you’re familiar with the company’s signature plaid. The trademark red, camel, black and white checked pattern adorns everything from scarves to coats to umbrellas. If you happen to view one of these items while still on a store shelf, you can count on it having a shockingly high price tag attached. | | | | | This London-based brand dates back to 1856 when it was founded by Thomas Burberry. Now known more for its style, early attention focused more on function -- Burberry invented gabardine, a durable, breathable and waterproof fabric. Ernest Shackleton was even outfitted in Burberry during his 1914 expedition across Antarctica. Several decades later the famous check was introduced (1924), and shortly thereafter, trademarked. (Someone obviously had a keen understanding of the counterfeit value in the signature look.) Burberry’s rabidly vigilant copyright department is still thriving to this day (see threatening trademark section at Burberry.com). The small UK brand didn't cross the pond until the 1970s when it opened a flagship store in the appropriately posh location of the Upper East Side of Manhattan. At this point the narrow product line expanded from coats to scarves, umbrellas and luggage. Despite worldwide reach (stores in upscale locales only), by the 1990s the brand started to look like your grandmother’s pocketbook. Burberry turned to Rosemary Bravo...
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...20 Manager B 21 Description 21 Change Factors (why to bring change) 21 Diagnosis 21 Causes 21 Effects 21 Intervention 21 Way of intervention 21 Institutionalization 21 Manager C 22 Description 22 Change Factors (why to bring change) 22 Diagnosis 22 Causes 22 Effects 22 Intervention 22 Way of intervention 22 Institutionalization 23 Manager D 23 Description 23 Change Factors (why to bring change) 23 Diagnosis 23 Causes 23 Effects 24 Intervention 24 Way of intervention 24 Institutionalization 24 Manager E 25 Description 25 Change Factors (why to bring change) 25 Diagnosis 25 Causes 25 Effects 25 Intervention 25 Way of intervention 25 Institutionalization 26 Executive Summary Mughal Mahal is 3 Star Hotel. The hotel is striving to make itself an iconic brand for the city in service, food and building. Its’ only objective is to provide Excellent Quality Food & Services and ensure that all of its guests are fully satisfied by becoming its loyal customers. The Hotel started in 04.October.2013 with its banquet. But later...
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...UNIT 3 Introduction to marketing P1 ASSIGNMENT BY SONIA CHARLES FOR HEATHER WILLAN OCTOBER 2013. TABLE OF CONTENTS 1 | Topic of the assignment. | 2 | Contents. | 3 | Introduction of the marketing strategies. | 4 | Introduction to enterprise & definition of Ansoff’s Matrix. | 5 | Market development & product development. | 6 | Diversification, market penetration & summary. | 7 | Introducing Kellogg’s and Kellogg’s brands. | 8 | Marketing mix, packaging & advertising | 9 | Market research & communicating with consumers & summary. | Introduction The purpose of this report is to research two different marketing strategies that can be used by organisations to identify opportunities to grow. The two organisations used in this report are Enterprise Rent-a-Car and Kellogg’s Breakfast Cereals. The growth strategies include Ansoff’s Matrix and Branding. According to The Chartered Institute of Marketing, “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Enterprise Rent-a-car In 1957,Jack Crawford Taylor, an American entrepreneur established executive leasing in Missouri, united states which came later to be renamed as enterprise rent –a-car in 1962. With a vast network of over 6500 rental offices (5400 local...
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...Cresente G. Siglos Jr. MBA 231- StratMan Brewing Change at Breckenridgre Brewery Summary of the Case Back in the 1980s, founder Richard Squire was your typical ski bum – with one significant difference. He had a knack for making extraordinary home brews. For years, only his closest friends were able to enjoy his creations, but it didn’t take long for Richard to realize that his talents needed to be shared with the world. Craft Brewing represented a “blend of art and science” where focus was on variety, freshness, and quality. By only using the purest and finest ingredients, no adjuncts, and no pasteurization, these brewers felt that the quality of craft beers stood apart from the mass production of other more prominent beers. In 1994, Ed Cerkovnik joined Breckenridge Brewery as a 50/50 partner. Most of the people at Breckenridge Brewery agreed that Ed was “brilliant” and looked to for leadership.” Since his arrival at Breckenridge Brewery, Ed had provided legal counsel, credibility with various sources of financing, as well as deals structuring and negotiating skills, and had been looked to as the unofficial COO of the company. Ed had been a partner in the law firm that represented Breckenridge Brewery when he decided to make the move from law to business. Richard provided a great deal of vision and creativity while Ed provided discipline and strong analytical skills. Ed’s first tasks were to consolidate ownership, raise new capital, and solidify license and development...
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...CHAPTER 2 ECONOMISTS’ VIEW OF BEHAVIOR CHAPTER SUMMARY This chapter uses the cheating scandal at Merrill Lynch to illustrate how a manager’s view of behavior can affect decision making. It summarizes the economic view of behavior and contrasts it with other views. The chapter presents a graphical analysis of utility maximization and decision making under uncertainty. The concepts in this chapter are an important foundation for subsequent material in the book. CHAPTER OUTLINE ECONOMIC BEHAVIOR: AN OVERVIEW Economic Choice Marginal Analysis Managerial Application: Marginal Analysis of Customer Profitability Opportunity Costs Managerial Application: Opportunity Costs and V-8 Creativity of Individuals Managerial Application: Creative Gaming of the System GRAPHIC TOOLS Individual Objectives Indifference Curves Constraints Individual Choice Changes in Choice MOTIVATING HONESTY AT MERRILL LYNCH MANAGERIAL IMPLICATIONS Managerial Application: Medicare Creates Perverse Incentives for Doctors ALTERNATIVE MODELS OF BEHAVIOR Only-Money-Matters Model Happy-Is-Productive Model Managerial Application: Happy-Is-Productive versus Economic Explanations of the Hawthorne Experiments Good-Citizen Model Managerial Application: Culture and Behavior Product-of-the-Environment Model WHICH MODEL SHOULD MANAGERS USE? ...
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...Executive Summary In today’s businesses world, Content Management has become one of the major factors which include the sharing of data, the storage of data and the ability to generate reports on the fly or automatically. OpenText being one of the major leaders on Content Management with 17 years experience provides support for users by providing an ECM Suite which deals with different types of content management for businesses. Support includes enterprise content as in business documents, sensitive records, images (audio and video), email, reports and much more. In 2010 The North City Council in New Zealand decided to go live with OpenText Document Management software namely the eDOCS Edition and OpenText Records Management which is used by 450 staff. “The software is being used by approximately 450 staff across all business areas of the Council.” (Scoop, 2010) Alfresco provides an alternative to CMS by being Open source software while also reducing ECM costs up to 96%. Alfresco also provides a feature that works out-of-the-box so users can use the system immediately without the need for costly training which plague some CMS system vendors. Compared to other proprietary ECM systems like OpenText, Documentum and SharePoint, Alfresco is less costly and rate high at certain levels of content management. Alfresco also provides an online-community that is there for support and also blogs which are easily accessible for information. Other...
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...Danny McInnis Meredith Murphy Melanie McKoin Calder Miller Elliot Beatty Red Stick Music Venue 11/15/13 FEASIBILITY STUDY WORKSHEET QUESTIONS 1. Cover Page This may seem obvious, but entrepreneurs sometimes forget this. 1.a. What is the venture name? 1.b What is (are) your name(s) and how can you be contacted? Address, phone, fax, e-mail. 2. Table of Contents This helps the reader find information quickly and easily. Include page numbers. (Again, it may seem obvious, but be sure that the page numbers on the table of contents actually match the page numbers in the text!). 3. Executive Summary This section is always the first to be read. In less than two pages, you must get the reader excited about your business concept. If you fail to interest your reader, this may be all that is read. In two pages or less, describe your organization, demonstrate that customers want your product or service, and describe your founding team. (The Executive Summary should be completed last. It should stand on its own.) 3.a. What problem do you address? 3.b. What is your proposed solution and organization? What business is it, or will it be, in? 3.c. What makes your product/service unique? What is your competitive advantage? 3.d. Who are your customers? How do you know that customers want your product or service? 3.e. What are the projected financials for the project? How much money is needed to start the venture? Where will you obtain funding? 3.f. Who is on the...
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...Executive summary Introduction In 1984 Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion cans of Red Bull are consumed each year; the product is available in 160 countries. Red Bull is the leader of the energy drink market and performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. The Product Red Bull is a lightly carbonated drink that enhances mental and physical...
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...Executive Summary In today’s businesses world, Content Management has become one of the major factors which include the sharing of data, the storage of data and the ability to generate reports on the fly or automatically. OpenText being one of the major leaders on Content Management with 17 years experience provides support for users by providing an ECM Suite which deals with different types of content management for businesses. Support includes enterprise content as in business documents, sensitive records, images (audio and video), email, reports and much more. In 2010 The North City Council in New Zealand decided to go live with OpenText Document Management software namely the eDOCS Edition and OpenText Records Management which is used by 450 staff. “The software is being used by approximately 450 staff across all business areas of the Council.” (Scoop, 2010) Alfresco provides an alternative to CMS by being Open source software while also reducing ECM costs up to 96%. Alfresco also provides a feature that works out-of-the-box so users can use the system immediately without the need for costly training which plague some CMS system vendors. Compared to other proprietary ECM systems like OpenText, Documentum and SharePoint, Alfresco is less costly and rate high at certain levels of content management. Alfresco also provides an online-community that is there for support and also blogs which are easily accessible for information. Other...
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...Isn’t It Obvious? ----reading report Part 1. Summary of the book Paul White was running the Boca Raton branch of Hannah’s Shop, but the store’s profit kept dropped down. When his store’s warehouse suffered from a water leak, Paul asked his friend, Roger, who is also the warehouse manager in the area to help. They came to the plan that Paul will sent one combined list at the end of the day. Paul decided the amount to hold from each SKU is equal to twenty times the daily average sales. By the time, Paul’s wife, Caroline, failed to persuade her father to buy the Leon’s. Four weeks after the accident in the warehouse, the finance people told Paul that his store made it to the first place in the month. But Paul thought it was just the readjustment people in finance make a change to the worth of parts of the company, without buying or selling anything. Caroline discussed the great change happened in Paul’s store, she believed fewer shortages was the driving force behind the increased sales, but Paul hold the idea that it only did a little for the increasing sales. Paul also wondered why did the number of shortage take a nosedive, and all Paul had done was to transfer stock from one place to another. The next day, after checking on the system, Paul realized that more of these items were available in the store accounted for the large increase in sales. And the shipment with specifically the items he was missing were arrived from...
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...Vacancy for Brand Manager Dekko Group and Red Bull both wanted candidates having minimum 5 years experiment. Both Dekko Group and Red Bull wants Brand Mangers who have previous professional experience including the experience of maintaining and operating big, sophisticated establishment. They both want candidates who have good communication and who are capable of handling others as well as themselves. Both companies want candidates who have Bachelor's degree; MBA not required, but preferred. The applicants should have experience in the following area(s): Brand Planning/Development, Marketing. They also mentioned that the candidates should have strong drives to achieve results. Red Bull published the ad in a highly professional way, whereas Dekko Group did not do it. Red Bull mentioned their requirements in bulletin points and in detail, which highlight each and every point and Dekko Group, wrote all their requirements in one paragraph which is little vague. Red Bull mentioned the age limit Dekko Group did not. Red Bull mentioned key results and deliverables (what does success look like) but Dekko Group did not say anything regarding this. Red Bull broadly described about major activities to ensure achievement of key results and deliverables and Dekko did not mention about it. Red Bull did not mention the salary they will give but Dekko Group clearly mentioned it. 1. Dekko Group did not mentioned key results and deliverables (what does success look like) 2. Dekko...
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...performance I CAPITULATE 4. To represent a paper. VACATIONS OF THE E G O I capitulate 5. The melancholy and other fluids I CAPITULATE 6. The intention of thinking with six hats I CAPITULATE 7. Six hats, six colors CHAPTER 8. The white hat. FACTS And NUMBERS I capitulate 9. Thought of white hat. OF THAT FACT SPEAKS TO ME? I CAPITULATE 10. Thought of white hat. INFORMATION OF STYLE JAPONES I CAPITULATE 11. Thought of white hat. FACTS, TRUTH And PHILOSOPHERS I CAPITULATE 12. Thought of white hat. WHO IS PUT THE HAT? I CAPITULATE 13. Summary of the thought of white hat I CAPITULATE 14.. The red hat. EMOTIONS And FEELINGS I CAPITULATE 15. Thought of red hat. PLACE OF THE EMOTIONS IN THE THOUGHT I CAPITULATE 16. Thought of red hat. INTUITION And PRESENTIMIENTOS I CAPITULATE 17. Thought of red hat. MOMENT At MOMENT I CAPITULATE 18. Thought of red hat. USE OF THE EMOTIONS I CAPITULATE 19. Thought of red hat. LANGUAGE OF THE EMOTIONS I CAPITULATE 20. Summary of the thought of red hat I CAPITULATE 21. The black hat. WHAT IT HAS OF BAD I CAPITULATE 22. Thought of black hat. SUBSTANCE And METHOD I CAPITULATE 23. Thought of black hat. SUBSTANCE Of the PAST And the FUTURE I...
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