...repealed the Stamp Act, but introduced the Quartering Act of 1765. Instead of bringing English troops home after the French and Indian War, England had established a regular standing army, which they expected the Colonies, in large part, to provision and maintain. The Massachusetts and New York Assemblies refused to authorize supplies to the troops. Instead of directly taking on the Massachusetts Assembly, which had already proven to be difficult, Townshend went after New York, disbanding the Assembly and adding new taxes to imported goods, including tea. He also extended English control over the Judiciary. Overt disobedience, such as the Boston Tea Party, resulted. When the Redcoats fired into a colonial crowd in what became known as the Boston Massacre, open, widespread talk of English oppression and corruption further united the colonies. Jefferson wrote, “By the act for the suppression of riots and tumults in the town of Boston, … , a murder committed there is, if the governor pleases, to be tried in the court of King's bench in the island of Great Britain, by a jury of Middlesex” (Jefferson). Americans were outraged that they were being striped of their judicial rights while the British escaped prosecution in the Colonies by removing the trials to...
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...The Mystic Tea Room Tina Hoskie Keller Graduate School of Management [pic] Marketing Plan Outline 1. Executive Summary 2. Situation Analysis 2.1 Market Summary 2. SWOT Analysis 3. Competition 4. Product (Service) Offering 5. Keys to Success 6. Critical Issues 3. Marketing Strategy 1. Mission 2. Marketing Objectives 3. Financial Objectives 4. Target Markets 5. Positioning 6. Strategies 7. Marketing Mix 8. Marketing Research 4. Controls 1. Implementation 2. Marketing Organization 3. Contingency Planning 5. Conclusion “The tea party is a spa for the soul. You leave your cares and work behind. Busy people forget their business. Your stress melts away, your senses awaken…” 1. Executive Summary The Mystic Tea Room is in the start-up stages. The concept of opening a tea room has been explored and is presented in this marketing plan. There is a lack of tea rooms in the Murray-Calloway County area and The Mystic Tea Room will be entering the market with limited competition. The closest tea room is located in Hazel Kentucky. The Mystic Tea Room will be a unique local tea room in the Murray-Calloway County area that will be a friendly social place to escape the daily stresses of life and will be a comfortable place to meet friends, old and new, while enjoying a cup of their favorite tea. With the...
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...co Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
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...Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
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...Ink Made from Tea Bags By: John Emman A. (Title Page not in format.. Pakiformat nalang po since I’m not aware kung anong design gusto mo po.. Thank you.. You may also include acknowledgement to be followed po ang final prod. You can also add table of contents) Introduction “The very ink with which all history is written is merely fluid prejudice” Ink is such a tiny word, three letters, but it has played such a huge part on the stage of world history. The original use for ink was to draw and paint on the walls of caves a lasting legacy of prehistoric man. However, its greatest impact was to spread knowledge, in the form of the printed word, long before Johann Gutenberg invented the printing press in Germany in the mid fifteenth Century. Ink has been a dye since the dawn of man; early examples were a mixture of soot from wood smoke and oil, thickened with gelatin from animal skins and musk. There is no definitive history of ink, ironic really, when it ink was the medium used to preserve the archives, and historic records that tell us much of our past. Ink is everywhere, though we often do not notice it, it has been used to print the labels of the food in the supermarket; it drips, leaks, splodges, and spurts from the faulty ballpoint pen in your pocket. Yet it has a direct impact on our everyday life, it is not possible to function without touching ink at least a couple of hundred times a day. Fraudulent acts have been come to light because of ink analysis. Ink is a medium that...
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......................................................... 7 Industry Rivalry ............................................................................................................................ 8 Potential for new entrants ........................................................................................................ 10 Substitute Products ................................................................................................................... 12 Bargaining Power of Buyers ...................................................................................................... 13 Bargaining Power of Suppliers................................................................................................... 14 Summary: The Five Market Forces in Specialty Coffee in 1987 ..................................... 15 Specialty Coffee Industry Attractiveness.......................................................................... 16 Starbucks’ Original Generic Strategy ............................................................................... 19 Starbucks’ Success Factors ............................................................................................... 22 First-mover advantage .............................................................................................................. 22 Expansion East ........................................................................................................................... 23 California...
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...21 Qualitative Analysis: Page 23 Organizational Citizenship: Page 24 Strategic Positioning: Page 30 Summary: Page 33 Appendix: Page 38 PCS Data Sheets: Page 38 Works Cited: Page 89 Introduction Boston Beer Company (SAM) is one of the fastest growing breweries in the United States of America currently holding the largest market share of craft brewers in the country, and 6th largest of all brewers. Founded in 1984 in Boston, Massachusetts and staying true to both its local and family roots, this high quality beer has become an icon throughout the nation. Another extremely successful and predominant corporation in the beverage-alcohol industry is that of Anheuser-Busch Inbev SA (BUD) which will serve for the purposes of this paper as a benchmark for how a firm should be performing and operating in this field. Being that Anheuser-Busch has been operating since 1852, has 13 breweries nation-wide, and is one of the most iconic breweries in the world, it truly is a unique comparison of “David vs. Goliath” for these two companies. The History of the Boston Beer Company Jim Koch, founding member of The Boston Beer Company, has a long proud history of brewing a robust, full flavored beer in his family. In fact, it was his great-great grandfather Louise Koch, who concocted the original recipe for the brands metaphorical bread and butter “Samuel Adams Boston Lager” which is by far the bestselling brand in the portfolio of beers the company holds and distributes...
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...The practice of ethics in management and business is a subject that causes a lot of discussion in today’s business world. What is the right thing to do? When is the right time to do the right thing? Who has what right to have input on answering these questions? How does an individual or company always know how to answer these questions? In exploring these questions, and striving to find answers to them in the textbook Business Ethics by Denis Collins. The first two chapters come down to the practice of ethics in the workplace. In chapter one of the textbook, the first question that starts to find an answer is what is the right thing to do? Starting with an ethical dilemma that seems viable on page three, a small company faces buying a design that might increase sales, but show support for a criminal that has become an antihero. This raises questions about what is ethical on many moral standards. Does the business wish to show solidarity with the community? Should that be a guiding factor in the businesses conduct? Should profits be the deciding factor in behavior, if the behavior is legal? This case study shows that the right thing to do is not always the easy thing to do. The definition of the right thing can become a murky issue. The question needs analyzed and understanding what the implication of acting or not acting will be when faced with a dilemma. Unfortunately, there seem to be more questions than answers. Certainly more complicated than the definition of ethics...
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...Coffee and Global Sustainability Coffee is everywhere. From specialty espresso shops in Italy to the corner convenience store, it is near impossible to go anywhere in the world and not be able to purchase a cup of joe. And it is big business too. Since 1950 coffee production has grown by almost 200 percent, and after oil, coffee is the most important traded commodity in the world.[i] Coffee is so prevalent affluent societies take it for granted as an affordable part to their everyday life. For the growers in developing countries, although they may rarely drink the product they produce, it is their livelihoods. This paper will take a look into the past and present of coffee and evaluate and present solutions, both environmentally and socially, for the continued sustainability of the world’s most influential drink. A History of Exploitation To understand the implications of coffee’s impact on society and the global economy, it is important to start at the beginning. Coffee berries were first eaten by slaves who took it with them as they were taken from what is present day Sudan to Yemen and Arabia. This is where coffee as we know it today was born. It is believed that the first beans were roasted and brewed around 1000 A.D. in Arabia. By the 13th century, coffee was a common drink among Arabs and coffeehouses were opened in Mecca and throughout the Arab world. By the 15th century, coffee was cultivated as a crop throughout Arabia. However, the Arabs banned the exportation...
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...Alex Hasson Professor Covington Intro to Politics March 12, 2015 The importance of Social Movements “A social movement that only moves people is merely a revolt. A movement that changes both people and institutions is a revolution.”(MLK) Social movements take on all kinds of forms throughout history. Social movements can be described by many things and are made up of different people and ideas. Social movements can have extreme impacts on an entire nation. Social movements take on many different form and have many different interest in what they want to get out of it. They can tear down societies and build new ones or create equality and change for others. While some movements don’t last long they put ideas in people’s heads and can create a whole new wonderful thing. Social movements are loosely organized but sustained campaign in support of a social goal. They are either trying to create a social change or stop one from happening. Social movements are not just a gathering of people in a crowd. This is due to the fact the a crowd cannot have single voice if it is not brought together by some type of leadership and will completely disburse if not held together by a strong centralized leadership with a common ideal. (Britannica)Social movements must have capable leaders. (Dobson) Grievances of people are a large way for a social movement to begin with a certain aspect controlling or causing grievance to people help motivate people to come together and make change to benefit...
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...Three Brand Strengths Strong Commitment Product Line The Boston Beer Company has been able to grow at a fairly rapid pace without compromising its high standards (Cioletti, 2006). One of the Boston Beer Company’s main strengths is its strong commitment to its product line. It has many recipes that never make it to retail due to these standards. The brewer is reinventing old beers while maintaining its signature beer standard. Size There is strength in Boston Beer Company’s size. While still significantly smaller than a mass producer, it is the largest domestic craft beer producer. Sales of Samuel Adams Boston Lager (Samuel Adams) grew 5% annually over the past decade. This contributed to 6.6% growth overall for Boston Beer Co. This allows the company to have a larger distribution network than that of other craft beer producers and it is able to have a larger advertising budget. The company is the only craft beer that is sold in all 50 states, which is of major importance for name recognition. Furthermore, this contributed to the brand prospering so quickly in the beginning (Jannarone, 2011). Strong Word-of-Mouth Advertising The Boston Beer Co. has benefited from strong word-of-mouth advertising. The CEO, Jim Koch, never thought his beer company would grow so fast or so quickly. Koch’s five-year brewing goal was met in the first five months and his ability to maintain this growth made the company the size it is today (Cioletti, 2006). From helping others pair...
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...Starbucks International Business Student’s name Name of the Institute Contents Executive Summary 3 Introduction 3 SWOT Analysis of Starbucks 4 Starbucks Introduction to International Business 7 Market entry strategies adopted by Starbucks 7 Porter’s 5 forces 8 Challenges and Barriers in International Business 11 Conclusion 13 References 15 Executive Summary Starbucks is one most successful example of transnational companies across the globe with its rich cultural and organizational strength. This paper analyzes Starbucks from an International Business perspective in which the various nitty-gritties of International Business are applied on the company to analyze its core strengths and prospect areas of concerns. The paper starts with an introduction regarding Starbucks, its origin, current standing in terms of stores across the world and a brief history. The SWOT analysis of the company uncovers its major strengths and weakness and prospect areas of threats and opportunities while expanding internationally. The current situation analyses analyzes the prime factors of the current organizational situation, which are of use and which should be looked forward to improve its international perspective. Further the paper discusses its basic market strategies while entering in any foreign market in which is focusses on analyzing the market and culture in depth and the collaborating partner so as to keep a sync with its values. The organizational barriers discusses the various...
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...final 1. Introduction of “Tea Garden” Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in every part of the world. The most popular form of value addition is selling branded tea. This involves not only the packing of tea but also blending of other varieties to maintain consistency of taste. To arrive at a blend, expert tea tasters sample hundreds of liquors. Convenient drinks like instant tea (soluble tea powder), tea bags (bags are dipped in hot water), ready to drink (served in cans) and flavored tea (with vanilla, strawberry flavor) are becoming popular in developed countries like the USA and Japan. So we bring our new product “Tea Garden”: The ultimate readymade milk tea in the Bangladeshi market. But this product is quite different from other. Every one offer this kind of product in a powdered form which need to boil in water for 2-3 minutes and then filter it to drink but this is time consuming, other company provide tea bag of raw tea and other market this as a form of cans. But we bring this product in a tea bag with separated chamber for each item that is sugar, milk and tea leaves. This product is completely new in Bangladeshi market. We are going to introduce this product with the slogan “Refreshing Bangladesh”. And we are here to refresh the Bangladesh again with a strong sprite. 1.1 Product Preview This product is produced under the brand name “Tea Garden”. This product is available...
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...301-652-3557 Email: sethandbarry@honesttea.com Honest Tea Business Plan – December 1998 2 TABLE OF CONTENTS Mission Statement ..…………………………………………………………4 Executive Summary ..………………………………………………………..5 Company Story ..…………………………………………………………….6 Product.……………………………………………………………………….6 Product description ..…………………………………………..…….6-8 Flagship line of flavors and new flavors for 1999……………………..8-9 Production and manufacturing ..………………………………..……9-10 Market Opportunity …………………………………………………………10 Profile of target customer ……………………………………………12 Market research and market response ……………………………….13-16 Marketing and Distribution …………………………………………………..16 Distribution and promotion …………………………………………..16-17 Packaging and pricing …..……………………………………………17 International markets …………………..……………………….…….17-18 Product development and future products ……………………………18 Management …………………………………………………………………..18-20 Statement and aspirations for social responsibility ……………………………20-21 Financial Statements YTD and Projections ……………………………………21-23 The Investment Opportunity …………………………………………………..24 The Offering ……………………………………………………………24 Financing History ….…………………………………………………..24 Exit strategies ………………………………………………………….25 Investment risks ………………….…………………………………….25 Competitive Advantage ………………………….…………………….25-26 A Parting Thought .………………………………………………….……..…26 Honest Tea Business Plan – December 1998 3 Mission Statement Honest Tea seeks to provide bottled tea that tastes like teaa world of flavor freshly brewed...
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...Starbucks Change in Strategy By Brandon L. Chow Dr. Darryl Mitry National University School of Business & Information Management October 22, 2008 Executive Summary The following report and presentation is an inside look at Starbucks Corporation’s strategy and how it is currently affecting their sales and the long-term results. This will be accomplished by exploring four concepts of strategic business, the process for crafting a strategy, components of a macro-environment, five forces of competition and a SWOT Analysis. Analyzing the information and making recommendations based on the information gathered will show how Starbucks should keep or change their strategic plans. Focusing on principle concepts will systematically uncover what Starbucks has done well in the past, what current areas could be improved, and if the new changes ultimately weaken Starbuck’s market share in the long term or strengthen them. OVERVIEW Starbucks Corporation: Starbucks is constantly reinventing their stores to keep and attract customers. With coffee houses popping up in every nook and cranny, Starbucks has to be fresh and innovative. New technology that allows coffee customers to download the music playing in Starbucks stores to their iPhones is just the start of a wave of options for impulse purchases. Starbucks has roasters and brands of specialty coffee operating in North America, Latin...
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