...OSB: Chapter One Chapter one of Opening Skinner’s Box focuses on the namesake of the book, B.F. Skinner. The experiments described all focus on Skinner’s primary study, that of ‘operant conditioning’. Skinner brought into question the concept of free will, instead believing that all human decisions are the result of consequences, both positive and negative. He felt that through a system of positive reinforcement, entire countries could be changed to compliant citizens. In fact, the book tells us, he openly admitted that he hoped to one day use his studies for fascist goals in the nation. His primary experiment was conducted on rats that he placed in a box, and taught to step on a treadle to receive a food pellet. He experimented both with consistency, intervals, and random deliverance of the food and found that the rats did not cease to rely on the process to gain food. However, after cutting off the rewards, he found that the rats did indeed stop their efforts. Although the author of the book proceeds to interview esteemed colleagues who believe firmly in free will and dismiss Skinner’s theory, the overall mystery of the experiment remains. At first I was thrilled by the chapter and excited by the meshing of the author’s artistic writing and the scientific experiments and interviews she describes. However, I must say I enjoyed the project far less when writing a summary of the mere experiment. As a reader and student, the author’s style and stories added and enriched my experience...
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...Section 5 – Personal Selling & Global Markets Section 5 – Personal Selling & Global Markets * Promotion Mix Donate, pass flyers and fundraise * Advertising – One of the major factors in getting your product and company recognized by the public/ consumer * Personal Selling- “Sometimes you have to sell yourself i.e.(namesake) the best sales people can sell anything/ sell WBC as if you are selling your sell * Sales Promotion –Sometimes you have to throw parties * Charity events sport * Commercials- before and during sports events breaks * Radio promotions- Get radio stations to promote WBC during breaks in between playing music or brief breaks * Direct Marketing-Straight to the point * Deal with your target area then branch out to other areas * Public Relations- Research and deal within the proper guidelines to get your business plan together and promote the right way to generate great business * Brand Management * Branding Strategies-Make apparel or other things to give away with WBC as the insignia to promote the company brand * Large companies such as Coke and Pepsi have tee shirts and buttons for free if you visit their website * Emotional Branding – make an impression that will never go away in the minds of the consumer * Halftime shows for the Super bowl or even the commercials leave a mental yet emotional impression * Things that are great stay in a person’s...
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...KARL LOUIE ANJELO M. YU JULY 17, 2014 PRN MKT-BMM0918 PROF. NITTO P. VICTORIA ------------------------------------------------- _________________________________________________________________________________________________________ Parts of the growth-share matrix The growth-share matrix helps organizations assess its companies and business units on two levels. The first is its level of growth within the market, while the second measures its market share relative to the competition within its industry. To help businesses further analyze its assets, the matrix divides the business units or products into four categories, including: Stars: The business units or products that have the best market shares and generate the most cash are considered stars. However, because of their high growth rate, stars also consume large amounts cash. This generally results in the same amount of money coming in that is going out. Stars can eventually become cash cows if they sustain their success until a time that the market growth rate declines. Cash cows: Cash cows are the leader in the marketplace and generate more cash than they consume. These are business units or products that have a high market share, but a low growth prospects. According to NetMBA, cash cows provide the cash required to turn question marks into market leaders, to cover the administrative costs of...
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...12 YEARS A SLAVE • Solomon Northup – violinist mistakenly turned into slave. • William Ford -- plantation owner/Solomon’s first Owner. • John Tibeats – Overseer who bullied Solomon. • Edwin Epps – Solomon’s second Owner • Patsey – Slave who was sexually abused. • Mary Epps – Edwin’s Wife • Armsby -- a white field hand and former over-seer • Bass -- a Canadian laborer SUMMARY The Movie “12 years a slave” is a fully detailed movie about slavery. It brings in scene African-American man working as a violinist named Solomon, Who was tricked by two men offering him a two-week job as a musician if he will travel to Washington, D.C. with them, but before Solomon knew what was going on he was drugged and sold in as a slave locked up with chains around his body. He was shipped to New Orleans and was renamed "Platt", the identity of a runaway slave from Georgia. Beaten repeatedly, he is ultimately purchased by plantation owner William Ford, Solomon went through being bullied and moved around for 12 years until he finally was being able to reach out to friends in New York that was able to confirm his New York Residency as being real. PROBLEMS Sexual Harassment, A young female slave named Patsey who picks over 500 pounds daily which is over the minimum pounds allowed daily, and is praised lavishly by Epps. He also repeatedly rapes her, and seems to fall in love with her against his better judgment. Epps' wife is envious of Patsey and frequently humiliates...
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...COMPANY OVERVIEW Owner(s): bill Bowerman and Phil Knight Company Name: Nike. Inc Product Name: Athletic footwear and apparel, sport equipments and other athletic and recreational products Location: Washington County, Oregon, United States (Near Beaverton, Oregon) History (yrs.): SECTION 1: EXECUTIVE SUMMARY is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[5] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon.Athletic footwear and apparel, sport equipments and other athletic and recreational products. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1971Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.. Provide a detailed description of your company. Nike promotes its products...
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...Demon Freaks, by J.R.R.R. (jim) Hardison begins by introducing Bing and Ron Slaughter, fraternal twin brothes, with vastly different styles and personalities (so seriously, why bother making them twins at all). Bing, named after the crooner, Crosby, is the weak stomached , gauntish, thinker, with black hair, and penchant for British Punk Rock garb. Ron, who’s namesake is the happymeal pushing clown of fast-food fame, sports, the body mass, pigment, and get-it-done attitude his minutes older brother lacks. With long blonde hair, jeans, and a gaudy Hawaiian shirt, he affects more of a surfer-grunge look. These boys are in an angsty teen band along with a pair of their friends. Kaitlyn Krimpson is the long time classmate and unrequited crush of the brothers. She is smart but flakey; and, perpetually late, due to an obession with showering. Prathmesh Kimitri, aka Meat (complete with allusion to A.T.H.F.) is an East Indian lad, atypical of the common stereotype. He is the unkempt , doofy, class-clown, with no qualms about spoofing his wealthy, pseudo-celeberty father....
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...School of Government FCOM 111 Trimester 1, 2014 Government Essay Cover Sheet Instructions Please complete and sign this form and attach it as the cover page to your assignment. Student Name (Please print): | | Student ID No: | | Tutor Name: | | Tutorial Day and Time: | | Due Date: | Monday 31 March 2014 at 1:00 p.m. | Date Submitted: | | Word Count: | | Plagiarism Declaration Plagiarism is a form of cheating which undermines academic integrity. Plagiarism is prohibited at Victoria. Plagiarism is presenting (without due acknowledgement) someone else’s work as if it were your own, whether you mean to or not. Plagiarism takes many forms and includes material from books, journals or any other printed source, the work of other students or staff, information from the internet and other electronic material. You are expected to adhere to the VUW Statute on Student Conduct and its references to plagiarism. The Statute may be assessed at http://www.victoria.ac.nz/home/about /policy/students.aspx. I have read and understood the University’s policy on plagiarism outlined as above and declare that this Government Essay is my own work and that all source material used in this essay is accurately acknowledged. Signed: ___________________________ Date: ____________________ Political ideologies are vague and not as regimented and defined throughout New Zealand politics. An ideology represents political philosophies, views, core principles...
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...The bauble-like Perlan offers great city views from its lofty hilltop location and in the winter months you will see a bright beam of light coming from the Imagine Peace Tower. SUMMARY Other fabulous things to do in and around Reykjavik Visit a wide selection of interesting museums and galleries, such as the Culture House and the National Museum of Iceland, peer inside curious rook-hewn buildings like Althingi, and wander around the atmospheric Holavallagarour Cemetery. Discover charming nearby villages, feast your eyes on magnificent volcanic craters, and see where the earth has literally been ripped apart by seismic activity in the picturesque Thingvellir National Park. There really are so many reasons to visit Reykjavik! What are you waiting for?! Book your trip and start counting down the days! EXTERNAL LINKS Blue Lagoon [http://www.bluelagoon.com/] Geysir [http://www.visiticeland.com/plan-your-trip/travel-search/details/the-great-geysir...
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...University of Maryland Case Study Analysis Eli Lilly: Developing Cymbalta Case Study AMBA 650 Section 1131 Kelvin Harris January 24, 2012 Executive Summary Eli Lilly and Company resounding success was the arrival of Prozac in 1988. By mid-1988, a new anti-depressant team was formed to find and develop a drug that would be the successor to Prozac. The strategic issues and problems they faced were developing a new drug to replace Prozac, meeting the company budget constraints to perform clinical trials, and finally launch the new drug by mid-2001. The analysis and evaluation revealed that the pharmaceutical industry is changing fast and it usually takes a long time and millions of dollars to develop a new drug. The recommendation for Eli Lilly is to take the lead in developing the new drug Cymbalta, invest a stable share of the company revenue, seek the FDA approval for the development of Cymbalta before going to market, and not change their market plan from the FDA approved Cymbalta dosage of 20 mg twice daily. Introduction Eli Lilly and Company was founded by Colonel Eli Lilly, Lilly’s namesake, in 1876 when he purchased a laboratory on Pearl Street in Indianapolis, Indiana. Eli Lilly was a pharmacist who had served in the Union Army during the Civil War. The company success included creating the process for applying gelatin-coating to pills for easier swallowing and the introduction of Iletin which was the first mass-produced insulin. Iletin...
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...------------------------------------------------- Final Communications Plan Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy, Kentucky Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was...
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...CPH 601—Spring 2015 Helen Sauer Salmonella—Prevalence and Prevention Strategies Background/History Salmonella is a bacteria commonly found in the intestinal tracts of humans and animals, including reptiles, farm animals, and rodents. In 1885, Dr. Theobald Smith, a Department of Agriculture researcher investigating hog cholera, is the first to identify Salmonella enterica, formerly called Salmonella choleraesui. Dr. Smith worked under Dr. Daniel E. Salmon, who became the bacteria’s namesake.1 There are around 2,500 different serotypes of Salmonella bacteria. Salmonella can be grouped into typhoidal (S. Typhi and S. Paratyphi) and non-typhoidal (including Typhimurium and Enteritidis, the most common serotypes in the United States.2 In the early 20th century, Irish immigrant Mary Mallon was identified as the first asymptomatic carrier of typhoid. Now an infamous public health case study, “Typhoid Mary” infected an estimated 51 people with typhoid fever over the course of her career before being forcibly quarantined by state public health officials. In spring 1985, 168,000 to 197,000 people were sickened with salmonellosis in northern Illinois, comprising the largest outbreak of Salmonella food poisoning in United States history. Investigators determined the cause to be Salmonella typhimurium strain of bacteria associated with the Hillfarm Dairy in Melrose Park, Illinois. 3 Salmonella has also been used as a tool of bioterrorism. In 1984, 751 individuals were deliberately...
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...Flare Fragrances Company, Inc. Analyzing Growth Opportunities By: Connor Skelly, Rob Bednarz, Brandon Bao, Purvish Patel Problem & Solution In light of the recent recession, Flare Fragrances has experienced a significant decline in revenue, though still staying in positive growth. A decision must be made as to how Flare will bounce back from the recession while also gaining market share in an already crowded market. Advertising budgets are consistently inferior to the competition as Flare depends heavily on the Loveliest brand name, its recognition, and halo effect on the other products. Flare is also under pressure by their biggest competitor, Aromatique, who will launch a new product in the coming months priced at $42. With Flare’s successful latest release of Natural, an eco-friendly fragrance targeting millennials, is important to keep newer and younger consumers in mind while also keeping the current, loyal customers, happy. The recommended solution is to develop and implement the brand Savvy, under the Loveliest umbrella, for 2009 at a price of $40. The new product will stay consistent with biannual releases that Flare has implemented. After Natural’s successful launch, it is expected that Savvy will receive very positive feedback and have at least an equally successful launch. The price point reflects the evidence showing pricier fragrance sales will be on the rise in the years after the recession. By staying under the Loveliest umbrella, there will...
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...these words of wisdom. Washington Irving became famous in America for his fine works from The Specter Bridegroom to Rip Van Winkle to The Legend of Sleepy Hollow. These satirical sketches are all based on the local areas in New York where Irving resided. His adventures through life spread the word of his writings and he became one of the first renowned short story writers in Europe. Washington Irving was born in New York, New York on April 3, 1783. His mother, Sarah, and father, William Irving, Sr., had eleven children including Washington. He was named after the United States first president, George Washington who was sought to be the greatest hero of all time to his parents. “… He attended the first presidential inauguration of his namesake in 1789” (Biography Channel). Irving was privately schooled and later went to study law in New York after his return from travelling Europe. In 1804 he travelled to France and Italy, while writing journals and letters. When he returned in 1805, Irving continued law school but did poorly for he barely passed the bar exam. (Biography Channel). After Irving finished his studies, he went on to write humorous essay with his older brother William Irving, Jr., and James Kirke Paulding. The Salamagundi papers published the essays in 1807 to 1808. Irving would often use pseudonyms or aliases such as Geoffry Crayon and Diedrich Knickerbocker. Irving used Diedrich Knickerbocker for his collection of comical writings known as A History of New...
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...Sophia Fan Mr. Carter & Mrs. Farley Humanities - Matteo Ricci November 15, 2012 The Domino Effect of the White Terror Have you ever tapped lightly against one domino and watched it knock down a whole line of these small squares? It is amazing how one single action can reciprocate so many other events. This is not only the case for dominoes, of course- everyday events have occurred like this too. A perfect example of the domino effect is the Communist split from the Nationalists, commonly known as the White Terror. This sudden purge only lasted around three nights, but the effects of the split would last for many decades in the future. The Chinese Communist Party (CCP) split from the Chinese Nationalists in 1927 affected both China itself and other foreign nations through the triggering of major wars, changes in international relations, and the formation of modern China- one of the world’s leading economies. The effects of the split, both positive and negative, would last for many years to come. After splitting from the Nationalists, Mao Zedong led the legendary Long March- a campaign that would garner support for him and split the country into two parties. Although the route was extremely long and dangerous, the popularity gained along the way sustained the marchers. As Mao Zedong wrote in his 1935 poem The Long March, “the Red Army fears not the trials of the Long March, holding light ten thousand...
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...together with all its other unsecured creditors. This means they are unlikely to recoup the full amount of what’s owed to them. Dick Smith’s bankers have appointed Ferrier Hodgson as receiver, which plans to put the business on the market. In a blow to customers, Ferrier Hodgson this morning released a statement confirming that it would not honour outstanding gift vouchers or refund deposits paid for goods. But the firm said it would continue to pay Dick Smith’s 3300 employees and keep the chain’s 393 stores running during the restructure. Mr Smith — who founded the business with just $610 — has not been involved in the running of Dick Smith since he sold it to Woolworths in 1982, but remains emotionally invested in his retail namesake. “I am proud it’s gone for 47 years and...
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