...In: Business and Management Armani Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani...
Words: 317 - Pages: 2
...really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication medium. Social media has become popular because of its cheap rate...
Words: 1294 - Pages: 6
...Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior...
Words: 1815 - Pages: 8
...------------------------------------------------- Diamond Chemicals: The Merseyside and Rotterdam Projects Valuation and Recommendation | Table of Contents Executive Summary2 Problem Statement & Issues3 Analysis of Merseyside & Rotterdam3 The Merseyside Proposal & Analysis3 Static NPV4 Option to Switch to Japanese or German Technology4 The Rotterdam Proposal & Analysis5 Static NPV5 Option to Switch to German Technology5 Qualitative Considerations6 Recommendation7 Appendix I – Black-Scholes Model for Japanese Option8 Appendix II – Merseyside Margrabe Model for German Option8 Appendix III – Merseyside Assumptions9 Appendix IV – Merseyside Discounted Cash Flow Analysis9 Appendix V – Merseyside Depreciation Schedule10 Appendix VI – Merseyside Sensitivity Analysis11 Appendix VII – Rotterdam Margrabe Model for German Option12 Appendix VIII – Rotterdam Assumptions12 Appendix IX – Rotterdam Discounted Cash Flow Analysis13 Appendix X – Eustace’s Margin Growth Rate Error13 Appendix XI – Rotterdam Depreciation Schedule14 Appendix XII – Free Cash Flow Comparison Graph14 Executive Summary: Due to Diamond Chemical’s recent poor financial performance, it is seeking to upgrade the Merseyside plant or Rotterdam plant in order to improve performance and create value for its shareholders. The upgrade of the Merseyside plant will require a capital expenditure of £9.0 million and will increase polypropylene output by 7.0%, and increase gross margin from 11.5% to...
Words: 2385 - Pages: 10
...City University of Hong Kong Interim Report of IS5540 Project management for AE Company Group name: SGS Instructor: Chiamin Fung Section: S01 AUTHOR’S NAME | ID | WANG Youzhi | 53186878 | LI Jingwei | 53259943 | LI Juan | 53434541 | FAN Ting | 53508522 | XU You | 53147066 | XIA Weiwei | 53337821 | 1. Company background Our group choose a company named AE Company, which mainly trains people who want to learn accounting skills, pass tests of Accounting Professional Certificate, etc. AE Company is a new entrants to the accounting training industry, which was established in 2012. The company is mainly divided by three department: customer service department, marketing department and human resources department. At present, AE has three important methods to recruit trainees. Firstly, they organize some public, non-profit lectures in the universities. Secondly, they distribute some commercial publicity pages to advertising the brand. Thirdly, they had distribute some trainee recruitment information on some professional website like 58.com, souke.com and ganji.com. All the people who is over 18-year-old can be the target customer for AE, since every organization including non-profit organizations need accountants. For AE, there is a large market resulting in fierce competition. The company has planned to recruit students from society and universities for 40% and 60% respectively. However, they later found that the percentage of students from universities...
Words: 2124 - Pages: 9
...Table of Contents Executive Summary2 Introduction 3 Analysis of Marketing Situation 3 Relevant factor and trends 3 Competitor analysis 3 Customer analysis 4 Company analysis 4 SWOT analysis 5 Strategy and Recommendation 5 Marketing strategy – “Supplemented Mobile Marketing” 5 Pros and Cons 7 Financial Calculations/Evaluation and Control 8 Contingency Plan 9 Appendices 11 Executive Summary In late 2004, adidas has launched the Respect M.E. line of sports apparel with hip-hop star Missy Elliot in Europe, and is preparing to introduce it in the United States. The line has been promoted via mobile advertising, online, and with an upcoming face-to-face event in Miami. The focus of the campaign is the mobile effort, which is seen as an inexpensive and yet potentially wide-reaching marketing strategy. This is especially important for adidas, as their advertising budget is only about 2/3rds the size of their greatest competitor in this segment, Nike. The determination about how to proceed with the launch in the U.S. revolves around the benefits and limitations of mobile media, including the technological limitations and social considerations. The suggested strategy for adidas is to maintain its strong mobile presence, supported by online content and tie-ins, but to supplement this approach with a limited infusion of “traditional” advertising. The goal of this hybrid strategy is to advertise via a widespread and tested mainstream medium the existence and benefits of the mobile marketing...
Words: 3025 - Pages: 13
...Table of Contents 1.0 Executive Summary2 2.0 Objective of Business 2 3.0 Company Background2 4.0 Owner Background4 5.0 Organization/Management Control4 6.0 Marketing Planning6 7.0 Production/Operation Planning……………………………………………..…………………8 8.0 Financial Planning..………………………………………………………………………….. 8 9.0 Project Implementation Schedule……………………………………………………………10 10.0 Summary…………………………………………………………………………………....11 Appendix 1.0 Executive Summary Warisan Kinabalu Restaurant and Catering (RWK) is a sole proprietorship restaurant owned by a family which is located in Pekan Kecil Sook, Keningau provide catering services in any type of event in Pekan Kecil Sook and also Nabawan area. This restaurant has been operating since 2014 in strategic location in new phase of SEDCO house shop block 3 lot 1. In Pekan Kecil Sook, this type of industry has been growing rapidly since there are limited quantities of restaurant but have many government and public office including two schools nearest. Business predict to have more customer in less than 1 year because of the location nowadays have being a transit for them who want to go to Tawau. Pekan Kecil Sook locate in between of Kota Kinabalu and Tawau, thus make RWK to get more customer. RWK guarantee to produce very high quality, fresh and healthy food to their customer and also provide comfortable space to dine in. The price of food range from RM1.50 and above, which is affordable to people in this area which is having moderate income...
Words: 2748 - Pages: 11
...Name: Le Thai Hien Giang Student ID: 3372817 Tutor: Mr. Peter Hayes Topic: Using examples from two countries write a business report on how globalisation is changing relationships between government, business and civil society? Discuss with specific reference to the topic of power. EXECUTIVE SUMMARY The report is commissioned to examine the relationship between government, business and civil society under the impact of globalization. Taking education industries in Australia and Vietnam as examples, the positive and negative impacts are clarified which in turn show the change in power battle. Some definitions firstly are introduced to state that globalization is connecting economies, societies, polities and cultures together and it affects in all aspects. Thanks to it, education has changed vigorously compared to the past, diversified itself to many forms and expanded across border. Basing on the strongly development of globalization, plus the impact of cutting fund from government, many Australia universities view transnational education as a possible solution. Number of offshore campuses grow dramatically in South Asian. The examples show that, offshore campuses bring huge amount of revenue to Australian transnational education providers as well as strengthen Australian economy through tax. In addition, it helps many universities save money thanks to low cost operation in developing countries. Finally, through education, society takes advantage of globalization through...
Words: 3687 - Pages: 15
...DeVry University Alhambra, California Cyber Security Systems By Alvin Canlas (D01621385) Hernando De Leon (D40160634) Arees Dikranian (D01501086) Edward Huron (D01298546) Sandry Kho (D40246297) Chirag Patel (D40152599) Maria Ramirez (D01636860) Jaime Solorzano (D40201380) Submitted in Partial Fulfillment of the Course Requirements for MGMT 404 Project Management Dr. John Lindem October 15, 2014 Executive Summary Information Technology continues to change at a rapid pace. These changes greatly affect the world we live in. Corporate giants such as Target, Home Depot, and Apple have been recent targets of cyber-attacks. To protect customer date we have to constantly adapt to the different style of attacks and adjust to their business technology policies. At Cyber Security Systems (CSS) it is our mission to maintain the continuity of these vital services and preserve the public’s trust in our information systems. In addition, it requires new levels of communication and cooperation among the public and private sector, corporate agencies and departments. Furthermore, it involves protecting our critical infrastructures from intrusion or attack as well as using the infrastructure as a tool with which law-enforcement agencies can gather, analyze and disseminate information. This business plan will provide a vision, purpose, mission and goals for technology at Cyber Security Systems. In addition, it also includes the current organization of Information...
Words: 4839 - Pages: 20
...Virtual Management - a New Business Organization Paradigm JJ Murphy Negotiation Newsletter Calum Coburn Co Ltd ( private paper). This article discusses how traditional organizational management methods and structures are failing to adequately accommodate a complexity-based world view, which is characterized by discontinuous change, hyper competition and the exponential explosion of information science. Virtual organizational management is the needed change in the management paradigm. -------------------------------------------------------------------------------- This article argues that traditional management methods and structures are failing to adequately accommodate a complexity-based world view, which is characterized by discontinuous change, hyper competition and the exponential explosion of information science and shows how the management paradigm has been updated by the new era of the virtual structures. While the management structures and systems developed by such researchers as Weber, Fayol, Taylor and Drucker in the 19th and 20th centuries established a management paradigm which has endured up to the millennium, these "simple" structures and systems were more suited to a time when competition was slower, less aggressive, and characterized by long periods of stability, and when information science was in its embryonic or primordial stage. It is abundantly clear, however, that the arrival of the 21st Century demands a fundamental rethink, and the development of...
Words: 5049 - Pages: 21
...Proactiv Marketing Plan Proactiv Solutions 10/10/2012 Table of Contents Executive Summary2 Background3-4 Marketing Objective4 Marketing Environment4 Competitive Forces5 Economic Forces5 Political Forces5 Legal and Regulatory Forces5-6 Technological Forces6 Sociocultural Forces6 SWOT analysis7 Strengths7 Weaknesses7 Opportunities7-8 Threats8 Target Market8-9 Marketing Mix9 Product9 Promotion9-10 Paid media10 Earned media10 Owned media10 Shared media11 Distribution11 Price12 Evaluation and Control13 Table 1: Implementation Schedule13 Table 2: Control measures14 Sources15-16 Executive Summary According to the Proactiv website, acne is the most common skin disease, affecting 85 percent of Americans, 90 percent of teenagers and 50 percent of adult women. Out of the 85 percent of Americans suffering with acne that attempt to self-treat their condition, most of the acne treatments are marketed toward women. The market share of men and young male adults have been considered but not particularity marketed to. Proactiv can increase its customer base if they reallocate some of their current resources to making their products appealing to the previous noted market share. Proactiv can use the launch of its new formula as an opportunity to update its approach to its marketing and packaging. The main goal for the marketing strategy change is to capture an additional five percent of the market share for acne treatment and...
Words: 6921 - Pages: 28