...HBS CASE Guide to Harvard Referencing University of Hertfordshire Hertfordshire Business School Centre for Academic Skills Enhancement (CASE) Harvard Referencing Guide This updated guide has been produced by CASE Academic Advisers to promote accurate Harvard referencing in the Business School. Harvard referencing style has many varieties. This version has been developed to ensure conformity with the basic Harvard referencing conventions and in relation to feedback from HBS lecturers and students. Accurate referencing is ESSENTIAL because: 1) Your work must be ‘evidenced' with references to appropriate academic theory and practitioner experience. 2) Your reader must be able to see which ideas and words are your own and which are not. 3) Your lecturer must be able to check your sources and see which ones you have used to support your assertions. 4) Your lecturer needs to see if you have read and understood course material and how you have used the work of others to develop your own ideas. 5) Other readers might want to find and read some of the sources you have used. 6) If you do not reference, you might be accused of stealing the work/ideas of others - this is plagiarism. Revised: 03/10/14 1 © HBS CASE, 2014. HBS CASE Guide to Harvard Referencing You should note that Harvard is a modern ‘author-date’ referencing system and should not be used in the same document with the older numerical /footnote systems that use numbers in the text and...
Words: 8372 - Pages: 34
...Comparative Analysis of IDBI Bank products with Other Banks Summer Internship Program 6/28/2012 AMITY UNIVERSITY-NOIDA LOLI ATHILI MBA-Insurance and Banking Enrollment no. A2828411082 Batch : 2011-2013 Project Report At A Glance Prepared By: Loli Athili Insurance and Banking Amity University, UP Noida Sec 125- 201303 Report Title: A Comparative analysis of IDBI bank products with other banks. Organization: IDBI Bank, Shillong 793003 Period: 10th May to 28th June Organizational Guide: Mr. Tenzing Nima Asst. Manager (Service and Operation) IDBI Bank Police Bazaar, Shillong-793001 Institutional Guide: Mr. J.L. Kapoor Asst. Professor Amity University, Noida, UP. Contents ParticularsDeclaration | Page number 5 | Acknowledgement | 6 | Preface | 7 | Chapter 1: Introduction of Banking Industry in India and Overview of the Organization, IDBI Bank | 9 | Executive Summary | 34 | Research Methodology | 35 | Scope of...
Words: 9599 - Pages: 39
...Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682...
Words: 40786 - Pages: 164
...IMC Media Strategy Implementation Overview Integrated Communication Strategy • Integrated marketing communications (IMC): a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with targeted audiences. • The important thing to understand about this concept is the need for, and benefit of consistency between components of the program. Advertising Personal Selling Communication Idea • The question: how much should an organization spend on its integrated marketing communications program, and how do you know when it is working? Direct Marketing Public Relations Sales Promotion 16-2 Multi media, multi tasking, multi message, multi channels…. telephone cinema newspaper tv webtv packaging magazines bill posting Signage mp3 iphone atm pop ups pop events & sponsorship website outdoor pda direct mail cd/dvd transit email Communication Mix Adver&sing Direct Brand Situation IMC Objectives Consumer & Channel TM & Audience Public Relations Sales promotion Events / sponsorship Personal Selling Customer Service Press/print, Television, Radio Internet, Outdoor / transit, Ambient Direct response formats Direct mail, telephone selling, Catalogue selling Corporate & Brand PR, Publicity Consumer Franchise vs Non-franchise building Sponsoring (participating, creating) Social, Sporting, Cultural/Arts, Industry Person-to-person...
Words: 3844 - Pages: 16
...The Bath MSc MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management MSc in Advanced Management Practice MSc in Human Resource Management and Consulting MSc in Innovation and Technology Management MSc in International Management MSc in Management MSc in Marketing MSc in Sustainability and Management Hugh Ayling MSc in Marketing graduate now at L’Oréal Contents 01 Welcome to the Bath Advantage 02 Why choose Bath? 03 Enhancing your career prospects 04 What else can I expect? 05 The Bath Management Alumni Community that’s right for you 06 Choosing the programme 08 MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management Management Practice Management and Consulting 12 MSc in Advanced 20 MSc in Human Resource 24 MSc in Innovation and 30 MSc in International Technology Management Management 34 MSc in Management 38 MSc in Marketing 44 MSc in Sustainability and Management 48 Life on campus 49 Accommodation and living costs 51 Life in Bath 52 How to apply 53 How to find us Contact us (back cover) www.bath.ac.uk/management University of Bath School of Management 01 Welcome to the Bath Advantage. Research intensive and practice driven, we are consistently rated as one of the best-performing business schools in the UK. To equip students with the best possible opportunities, our academics conduct world-class...
Words: 18997 - Pages: 76
...for selection Countries considered in the selection of the cases Case study partners 7 7 7 7 8 8 9 CASE STUDIES Case study key insights Classification of countries Nature of case study Case study quick-find 10 10 12 12 13 NORTHERN Europe Case 1: SEA, Denmark Case 2: ETM, Estonia Case 3: Demola, Finland Case 4: REAP, Ireland Case 5: Mobility at UL, Latvia Case 6: CSE, Sweden Case 7: SMIL, Sweden Case 8: SPEED, UK Case 9: IDI/Digital City, UK Case 10: Acua Limited, UK 18 19 25 30 35 41 46 52 57 63 70 76 80 84 90 96 EASTERN EUROPE Case 11: GIS, Bulgaria Case 12: TTO Pécs, Hungary Case 13: The Science and Economy Project, Poland Case 14: WCTT, Poland Case 15: Q-PlanNet, Romania 75 1 © Science-to-Business Marketing Research Centre CONTENTS SOUTHERN EUROPE Case 16: MUHC, Malta Case 17: PNICube, Italy Case 18: TTO Milano, Italy Case 19: InnoCash, Spain Case 20: INNOVA, Spain Case 21: INNPACTO, Spain 102 103 108 113 117 122 127 133 140 145 150 155 160 167 173 178 WESTERN EUROPE Case 22: Science Fit, Austria Case 23: FFG, Austria Case 24: TTI, Belgium Case 25: Promotech, France Case 26: UnternehmerTUM, Germany Case 27: The Partnering University Approach, Germany Case 28:...
Words: 60370 - Pages: 242
...A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide) & Mr. Raja shekhar Reddy IBS, HYDERABAD (Faculty Guide) In DABUR INDIA Summer Internship Report Page 2 INTERNSHIP CERTIFICATE Summer Internship Report Page 3 AUTHORIZATION The project report titled as “expanding the distribution network in rural and untapped market of Delhi” has been authorized by DABUR INDIA LTD as a part of the evaluation for Summer Internship Program. The project has been submitted as a partial fulfillment of the requirement of Masters of Business Administration (MBA) program of IBS, Hyderabad. Submitted By: KunalKapoor (11BSPHH010422) Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA Mr. Raja Shekhar Reddy Faculty Guide IBS, Hyderabad Summer Internship Report Page 4 ACKNOWLEDGEMENT Summer Internship Program(SIP) aims to provide every student with an opportunity to apply theoretical concepts to the real business scenarios. The wealth of knowledge and experiences shared by all involved in completion of successful...
Words: 8445 - Pages: 34
...MARKETING PLAN Senior Care Plus Final Draft Marketing Management Keller Graduate School of Management Contents 1.0 Executive Summary 3 2.0. Situation Analysis Overview 4 2.1. Market Summary 4 2.2. SWOT Analysis 8 2.2.1. Strengths: 8 2.2.2. Weaknesses: 8 2.2.3. Opportunities: 9 2.2.4. Threats: 9 2.3. Competition 9 2.4. Product Offering 10 2.5. Keys to Success 10 2.6. Critical Issues 10 3.0. Marketing Strategy Overview 11 3.1. Mission Statement 11 3.2. Marketing Objectives 12 3.2.1. Brand Identity 12 3.2.2. Value Proposition 13 3.2.3. Estimated Unit Sales 14 3.3. Financial Objectives 15 3.4. Target Markets 15 3.5 Positioning 17 3.6 Pricing Strategies 18 3.7. Marketing Attack Strategy 19 3.7.1 Advertising 20 3.7.2 Public Relations 21 3.7.3 Internet 21 3.7.4 Sales Promotion 22 3.8. Marketing Research 24 4.0 Controls Overview 24 4.1. Progress Milestones 25 4.2 Marketing Organization 26 4.3 Contingency Planning 26 4.4 Conclusion 27 References 29 1.0 Executive Summary The aging population of America is, no doubt, booming. Thus, a good number of businesses have been organized that cater to this sector of society. One of these are those retail stores that serve the needs of the senior population. Senior Care Plus (SCP) was conceptualized to specialize on the sales and service of specialized lifts, mobility aids, bed and bath safety products, medical alert systems...
Words: 6277 - Pages: 26
...CHANDIGARH ANALYSIS OF MBA PROGRAM: A COMPARATIVE STUDY OF FULL TIME, PART TIME & EXCECUTIVE PROGRAM SUBMITTED BY IDRISS BATCH: SPRING SUMMER/2010-2012 MBA ACKNOWLEDGMENT The process of working on the Research project is a great learning experience for us. In this endeavor, we have received encouragement and guidance from many Persons and we would like to thank them. Our sincere thanks to all the academics and visiting faculty of IIPM and SASIIT at Mohali. Under theirs supervision, we gained a lot of exposure and understanding in Analysis of MBA program. Without their help and supervision it was not at all possible to go ahead. We would also like to thank all the students of Indian Institute of Planning Management (IIPM) at Chandigarh, Indian School Business Management (ISBM) and SAS institute Mohali to fill up the questionnaires. But also supported and co-operated with us during the project. Our sincere gratitude goes to Prof. MONICA AGGARWAL for her constant guidance and Patience shown for clarifying our doubts, her whole-hearted support and positive criticism. Ours gratitude are also to all those respondents who carefully and willingly filled the questionnaire. We also would like to thank our visiting faculty for their support and encouragement given to us during preparation of the project. We personally acknowledge to ably guide us in completing the project and also enlighten about MBA Degrees in Education field in Indian and its related issues. CONTENTS ...
Words: 8588 - Pages: 35
...Introduction Every department and or University face several problem like the scarcity of the faculty, improving of facilities and the inevitable school competition where most of the parents and also their kids prefer to enroll their child or even the children themselves prefer to attend in a well-popular university because of its name, facilities and even their graduates or alumni students who became their proud products. Also, one of the main reason why the incoming freshmen prefer to enroll to other school is the financial matters that their parents are unable to sustain their needs in terms of school projects, tour and other related subjects that entails money to spend as well as daily allowances. These are the reasons why they have a limited number of enrollees or even experiencing the ups and downs in terms of enrollment. The Department of College of Business and Commerce in Arellano University Pasay branch and even in the other branches are also faced this kind of dilemma. Now, the department head, staff and the faculty enhance a strategies based on the concerns of the student and even the number address its problems increase of new enrollees. In this way, the Department will promote their courses in order to capture and persuade more enrollees to enroll to in AU-Pasay Campus. The enhancement of existing promotional strategies would be a basic of increasing number of enrollees that would realize the profit in the year to come. The company image and reputation of the school...
Words: 5860 - Pages: 24
...LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training On the topic “A REVIEW OF RETAIL OPRATION WITH REFRENCE TO FMCG” Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: DEEPAK M 11001433 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB 1 ACKNOWLEDGEMENT I would like to express my gratitude to all those who gave me the possibility to complete this project titled, A REVIEW OF RETAIL OPERATIONS WITH REFERENCE TO FMCG(IN FOOD SECTION) – A STUDY DONE ON HYPER CITY RETAIL INDIA LTD(AMRITSAR). I wish to take this valuable opportunity to express my sincere thanks to Hyper City Retail India Ltd for providing me a chance of learning. The project not only helped me to understand retail industry in India in depth but widened my vision in general management too by virtue of being associated with an excellent and professional organization. Words perhaps fail to express the gratitude and special thanks I owe to Mr Sonu Dua (Sr. Lecturer) who is my project guide, who helped me while preparing my summer training report and guide, who helped me while preparing my summer training report and giving guidance whenever required. The project would not have been complete without the guidance of Mr. Nitin Chubby (SOM), Deepak (Brand Staff), and Miss Kusum (Associate). Who was there to provide me the constant...
Words: 10923 - Pages: 44
...Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company. To evaluate company's sales promotion measures for suitable adjustment and improvements. To study current marketing problems and opportunities for suitable follow up. To suggest introduction of new products, modification of existing products. To study marketing competition, channel of distribution and pricing for suitable changes if necessary. To find methods for making the product popular and raising its goodwill and marketing reputation. Furthermore, from a student’s viewpoint, it helps to improve research, analytical and presentation skills, rather than just studying from the assigned text books and preparing for CAT and ACCA exams for the past three years. Research Question How effective was the marketing mix strategies used by Apple Inc. to maximise their overall performance and gaining market share comparing the financial performance for year 2009 and year 2010? 2.0) Company Background Apple Inc. is a California corporation founded in 1977, selling a range of personal computers...
Words: 6965 - Pages: 28
...2014 COCA COLA AN INTEGRATED MARKETING COMMUNICATION PROJECT COCA COLA AN INTEGRATED MARKETING COMMUNICATION PROJECT CONTENTS: 1. INTRODUCTION ………………………………………………………………….2 2. HISTORY …………………………………………………………………………..3 3. COCA COLA IN INDIA……………………………………………………………7 4. MARKETING STRATEGY………………………………………………………..12 4. THE ADVERTISING CAMPAIGN………………………………………………..13 6. SERGIO ZYMAN…………………………………………………………………..17 7. COCA COLA’S RENOWNED ADS……………………………………...………..21 8. BOLLYWOOD ACTORS IN ADS…...…………………………………………….27 9. THANDA MATLAB COCA COLA………………………………………………..28 10. COKE’S AD AGENCIES IN INDIA………………………………………………29 11. THE STORY BEHIND ITS SMALL WORLD MACHINES AD…………………30 12. CONCLUSION……………………………………………………………………..32 13. BIBLIOGRAPHY…………………………………………………………………..33 “I don’t care about making award-winning commercial. The only thing …that any marketing person should care about is real consumption.”-Sergio Zyman, The end of marketing as we know it,1999 INTRODUCTION: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance...
Words: 7568 - Pages: 31
...PARSONS 2012–2013 CATALOG ACADEMIC CALENDAR 2012-2013 ABOUT PARSONS PROGRAMS OF STUDY PROGRAM REQUIREMENTS FACULTY ADVISING ACADEMIC POLICIES AND PROCEDURES REGISTRATION FINANCIAL INFORMATION STUDENT LIFE OTHER UNIVERSITY POLICIES ABOUT THE NEW SCHOOL 1 ACADEMIC CALENDAR 2012-2013 FALL 2012 Registration April 2–27 (Registration (Most new for continuing students) students register over the Aug. 20–24 (Registration summer for the fall term) for transfer students and late registration for continuing students) . Classes Begin Mon., Aug. 27 Last Day to Add a Class Mon., Sept. 10 Last Day to Drop a Class Tues., Sept. 18 Last Day to Withdraw From a Class With a Grade of W Undergraduate Fri., Oct. 12 Students Parsons Graduate Fri., Oct. 12 Students All Other Graduate Tues., Dec. 18 Students Holidays Labor Day Sat., Sept. 1–Mon., Sept. 3 weekend: Rosh Hashanah: Sun., Sept. 16 eve*–Mon., Sept. 17 Yom Kippur: Tues., Sept. 25 eve*–Wed., Sept 26 *Sunday and Tuesday classes scheduled for 3:50 p.m. or later do not meet. No classes meet on Monday and Wednesday. See rescheduled days below. Thanksgiving: Wed., Nov. 21–Sun., Nov. 25 Winter Break: Wed., Dec. 19–Fri., Jan. 25 Makeups and On Tuesday, Nov. 20, Rescheduled Days classes will follow the Wednesday schedule. On Tuesday, Dec. 18, daytime classes will not meet. Spring 2013 Registration Nov. 5–30 Juries Arranged by program Classes and Exams End Tues., Dec. 18 Online Session A Aug. 27–Dec. 18 Online Session B Aug. 27–Oct. 26 Online...
Words: 36068 - Pages: 145
...provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor sites feature: More than 125 million travel reviews and opinions from travelers around the world. More than 3.1 million businesses and properties in 134,000+ destinations, including: 748,000+ hotels, B&Bs, and specialty lodging 500,000+ vacation rentals 1,695,000+ restaurants 335,000+ attractions 17,000,000+ candid traveler photos More than 80 new contributions are posted every minute TripAdvisor Mobile 69 million people have downloaded the various TripAdvisor apps. Our apps are currently downloaded at a rate of 28 times per minute. In 2012, mobile and tablet each accounted for 10-15% of total sessions to TripAdvisor, and unique visitors doubled in 2011. In Q3 2013, on average TripAdvisor had 108 million unique monthly visitors on mobile, up 175% year-over-year. With features like "Point Me There" and "Trip Journal," TripAdvisor is constantly pushing the limits of mobile innovation using GPS and social technologies, to help travelers plan and have the perfect trip. Our apps are highly acclaimed on all major mobile platforms including iOS, Android, iPad/tablet, Nokia, and...
Words: 4860 - Pages: 20
