SWOT ANALYSIS 2011

Kathrin Lindler – Zélie - Yohann – Laura - Pauline

SWOT ANALYSIS

1) Internal Analysis

Strenghts

Weaknesses

2) External Analysis

Opportunities

Threats

3) Sythesis

1) Internal Analysis

Strenghts

Fame :
Since 1854, the luxury brand has grow up every year. This continious developpement result is that Louis Vuitton is now present in 54 countries, 360 shops all around the world, and 11000 employees. The brand opens around 12 hops per year, so we can qualify the leather trader as a really successful brand.

Quality :
The Quality Chart of Louis Vuitton is one of the most strict of the world. All the products which does not fit exactly with the Chart are destroyed within the workshop. This process guaranties a blameless quality for every products. In this way, they reinforce their image of perfection.

Manufacturing :
In order to preserve a high quality and a perfect brand image, Louis Vuitton has choosen 3 countries to establish its workshops : France, Spain, and Italy. The reson of this choice is that these countries benefit from an excellent leather quality. Moreover, they are not far from the headquarters which are located in Paris. Having its workshops in European Union contributes to convey an impression of trust.

Reptuation :
According to “Le Monde Economie 2011” , students from business schools rank LVMH as “the company number one” they wanted to work for. Once more, we can see that they enjoy a noble brand image.

Human Resources :
Nowadays, more and more companies are relocating in order to benefit from cheaper manufacturing costs. However, LVMH remains responsible. First, the brand does not employ children. Plus, the management policy is an example of open-minding. When you enter a Louis Vuitton boutique, the surroundings fill one with a sense of familiarity. Tall or short,