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Sunbeam Case

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1. Consider Dunlap’s statement on page 3 of the case: “Stakeholders! Every time I hear the word, I ask how much did they pay for their stake? There is only one constituency I am concerned about and that is the shareholder primacy? Do you agree or disagree with Dunlap’s view of shareholder primacy? Explain
Generally most reasonable people in a market driven economy would agree that companies are in business to generate economic profitability. Also many people would agree that companies and organizations have certain social responsibilities to the communities in which they make their profit. I believe that profitability and social responsibility can and should be combined in an ideal world. Dunlap’s perspective clearly advocates the point of view the shareholder and he prides himself as being the “shareholder’s savior”. Dunlap’s believes profitability over responsibility and sees stakeholders as merely tools for its owners, the shareholder. He believes the organizational accomplishments are measured by share price, dividends and economic profit not by goodwill or how many friends are made. Stakeholders such as suppliers, government, creditors and employees are the means to maximizing shareholders wealth. I think the rise to prominence of stakeholders has allowed firms to realize that there are people and infrastructure beyond the company which are necessary to it and who must have their interests protected. Dunlap is convinced that society and the stakeholders are best served by having an economic rationale. Employment, local communities, environment, and social development are not organizational matters but should be left to the government and individual. In fact “if you see an annual report with the term stakeholders put it down and run”. 2. Describe the first compensation package offered to Dunlap. Was it well designed? What type(s) of behavior would it

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