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Suncor Energy - Resource-Based Approach

Suncor uses the resource-based approach to add value to the company. They will invest 7.3 billion in capital and exploration according to the budget set forth for 2013. 3.3 billion of that is to be used towards growth projects and half to the exploration and production segment. “Growth capital plans in the Oil Sands are balanced between advancing development plans for Oil Sands Ventures, building new infrastructure to enhance marketing flexibility and takeaway capacity, and commencing work on a variety of debottlenecking projects.”(1) Suncor is adding to their resources to ensure they remain profitable, as well as to increase profits, into the future. “Suncor continued to return cash to shareholders through dividends and share repurchases. The company repurchased $408 million of its common shares in the fourth quarter of 2012, and returned more than $2.0 billion to shareholders through share repurchases and dividends in 2012.” (1) With this much value on their returns it seems as if Suncor’s approach is working, the resource-based approach is adding value to the company that is being returned to the stakeholders.
The type of company you are running will decide which approach will work best. With a goal based approach the company would decide how well they are doing based on whether or not they reached goals that they set. The internal process approach determines how well the company is doing based on the internal workings of the company. The strategic constituents based approach lets the stakeholders decide how well the company is performing. If shareholders, employees, customers, creditors, and the community are all happy with the company then they are performing well.
If Suncor were to judge success by the amount of barrels of oil they produced and there was a problem that ended up shutting down a

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