1) Analyse the likely causes of the resentment over the employee manual and uniforms by considering the impact of the sender, message, decoding, feedback, context, and probable sources of noise. Describe how the problems you identified could have been minimized by different communication strategies. According to the case study, Sundown Bakery has been experiencing turmoil between its management and employees. The major catalysts of the situation involved newly hired operations manager Has Mickelson's decision to impose new rules on matters such as the compulsory use of uniforms and the introduction of an employee manual. The true nature of the problem can be attributed to Mickelson's inability to consider and acclimate to needs of Sundown's communication processes and the context to which they were previously communicating. Here we will analyze likely causes of the bakery's employee resentment over changes that have been implemented by management in respect to the communication process, context and noise. We will then derive different strategies that could have minimized the nature of the problem. Understanding the communication process is an important part of achieving effective communication and avoiding barriers that would prevent it to flow freely in the organization. It involves a sender, message, medium (channel), receiver and feedback. By analysing the case study, we have interpreted that the issue arose mainly due to incorrect ways of handling the medium aspect of the process. The medium aspect relates to the channels used to convey information from the sender to the receiver. In Sundown Bakery's case, this has been improperly handled by the operations manager who chose to distribute the important policies and manuals in the form of memos. The employees were unaccustomed to this very bureaucratic form of communication and could not assimilate these