...Vu Hoang Travel Tourist Marketing Plan MBA 652 Professor Julia Cronin-Gilmore Bellevue University Winter 2011 Sunlight Travel Tourist Marketing Plan 1. Executive Summary This document contains the marketing plan for an international travel of Sunlight Travel Tourist, a company located in California that offers a travel packages with upscale accommodations, gourmet foods to middle class and wealthy customers who seek to travel internationally. The tours will educate customers about the new environment, give them knowledge in that country and introduce them to new social environment. Initially, the tours will focus on promising markets in Viet Nam. Starting in the second year of business, Sunlight will start to enlarge its destinations to include primary business centers in Southeast Asia. This opportunity exist for two reasons: tourism is a growing industry and within industry international travel to Asia is growing much better, and there are very few providers of international travel to upscale customers. Sunlight’s target customers are high income (min. $70,000 for single person), health-conscious folks interested in popular adventure sports. They can be lawyers, bankers, executives, doctors, etc. The key buyers are located in urban areas within San Jose city of United States. Sunlight’s customers are more expected to be married. 55% are men and 47% are women. There is fast growth in the market and raising demand. In addition, more niche markets are...
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...David Connell Pd. 1 APES Mr. Nagel Article Critique #1 http://www.the-scientist.com/?articles.view/articleNo/40823/title/Subglacial-Ecosystem/ Summary: In this elaborate article, scientists show examples of how there are still forms of life under 800 meters of freezing cold water. In January 2013, scientists conducted an experiment and wanted to find out if there were possible life forms under Lake Whillans, which if you didn’t know is under the Western Antarctic Ice Sheet, which has a lot of ice. These researchers and scientists went down over 800 meters, or approximately 2,600 feet below the surface to test the water and find out if there is any life living down in the cold treacherous waters. They didn’t find just some organisms living that far down, they found an abundant amount of organisms. Microbiologist Brent Christner explained that, “The number of microorganisms we saw in the water was very comparable with what you’d find in a typical surface lake or in the ocean.” They were shocked when they figured this out. The organisms that live way under the ice do not get much sunlight so they need another source of energy, therefor, they use inorganic compounds such as ammonium, nitrate, and sulfides which in fact work just as well as sunlight. The scientists were unable to find any larger organisms unfortunately but are looking into doing more research and running more tests in the near future. Critique: Right now we are reading about ecosystems in our textbooks, and...
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...Solar energy, radiant light and heat from the sun, is harnessed using a range of ever-evolving technologies such as solar heating, solar photovoltaics, solar thermal electricity, solar architecture and artificial photosynthesis.[1][2] Solar technologies are broadly characterized as either passive solar or active solar depending on the way they capture, convert and distribute solar energy. Active solar techniques include the use of photovoltaic panels and solar thermal collectors to harness the energy. Passive solar techniques include orienting a building to the Sun, selecting materials with favorable thermal mass or light dispersing properties, and designing spaces that naturally circulate air. In 2011, the International Energy Agency said that "the development of affordable, inexhaustible and clean solar energy technologies will have huge longer-term benefits. It will increase countries’ energy security through reliance on an indigenous, inexhaustible and mostly import-independent resource, enhance sustainability, reduce pollution, lower the costs of mitigating climate change, and keep fossil fuel prices lower than otherwise. These advantages are global. Hence the additional costs of the incentives for early deployment should be considered learning investments; they must be wisely spent and need to be widely shared" The Earth receives 174 petawatts (PW) of incoming solar radiation (insolation) at the upper atmosphere.[3] Approximately 30% is reflected back to space while the...
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...the Environment in the Ability to Learn Students all over the world have found ways to improve their personal abilities to learn. The students become comfortable with their surroundings and adapt to the specific learning environment around them. Some learning environments are optimized for the promotion and acceleration of the learning process, while others are designed to meet specific needs such as flexibility or convenience. The different situations people may be placed in have an impact on the way they learn. When a student is taken out of the environment they are used to and placed in an area that is unfamiliar to them, the student may experience a sense of overwhelming culture shock. This feeling tends to have adverse effects on the learning process. The environment surrounding a student is a major contributing factor to the ability to learn, as it may provide purpose, motivation, and even direction to the student in order for them to accomplish their goals. No matter what situation people are placed in, the human mind is capable of learning. People have a natural yearning to learn as much as they can, despite the challenges and adversities placed before them. In the words of William Penn Adair Rogers, well known for his political and social satire as a comedian and humorist in the 1920’s and early 1930’s, “Why don't they pass a constitutional amendment prohibiting anybody from learning anything? If it works as well as prohibition did, in five years Americans would be...
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...CHAPTER ONE Introduction Background: Solar energy has been recognized over the years as a reliable and alternative source of energy. Solar energy is the energy that comes to the earth from the sun. It is commonly known as sunlight. This energy arrives in form of electromagnetic radiation, which is energy that travels in waves. A variety of modern technology is able to capture, convert and distribute solar energy mainly in forms of electricity and heat. The sun is by far the earth’s most available energy resource. If more of it could be harnessed which is just a matter of time, it will provide more than ten times the today’s global demand for energy. It is well recognized because of the energy generation process, which is clean because the source is renewable not a natural resource and it is abundant enough to satisfy the demands of the whole world with future advancements in technology. Solar technologies are broadly characterized into two active and passive. The difference between the active and passive solar techniques is due to their collection, conversion and distribution. The active solar technique which is the main topic is the use of solar energy to replace other sources making it the main supply, while the passive technique is the use of solar energy as a back up or and alternate source of energy incase of any problems with the main supply. The main benefit of solar energy is the fact that it is not only sustainable, it is renewable and this means you can never...
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...BIOL 101 Alternative Energy Solar and wind power 10/14/2012 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Abstract This paper will review solar and wind energy as the alternative energy sources to replace fossil fuels and nuclear energy. Solar and wind energy has experienced phenomenal growth in recent years due to both technological improvements resulting in cost reductions and government policies supportive of renewable energy development and utilization. Fossils fuels and nuclear energy have been the world’s main source of energy for years but, with global warming and with a recent melt down at a Japanese nuclear plant many are questioning is it time to use other alternatives energy sources. Although both alternative energy sources are safer than fossil fuels and nuclear energy the world has been reluctant to switch power sources. The recent severe energy crisis has forced the world to develop new and alternative methods of power generation, which could not be adopted so far due to various reasons. Solar energy represents our largest source of renewable energy supply. The Sun is naturally Earth’s most abundant energy source and will be around for billions of years. This is a resource that essentially human beings won’t be worried about running out of anytime soon. Wind Energy...
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...Brain Waves ______________________________________________ 9 The 5 Stages of Sleep ___________________________________________________________ 9 Sleep Cycles __________________________________________________________________ 11 How Important is Deep Sleep? __________________________________________________ 13 How Important is REM Sleep? __________________________________________________ 13 So what is Quality Sleep?_______________________________________________________ 14 Chapter 2: The Inner Sleep Clock_____________________________________________15 The Underlying System that Governs Our Sleep and Energy _______________________15 Circadian rhythm _____________________________________________________________ 15 Melatonin and Sunlight ________________________________________________________ 17 Activity Level ________________________________________________________________ 17 Prior Wakefulness...
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...monitoring and electronic devices to monitor, model and conserve the natural environment and resources, and to curb the negative impacts of human involvement. The term is also used to describe sustainable energy generation technologies such as photovoltaic, wind turbines, bioreactors, etc. Sustainable development is the core of environmental technologies. The term environmental technologies also used to describe a class of electronic devices that can promote sustainable management of resources. The present expectation is that this field will bring innovation and changes in daily life of similar magnitude to the "information technology" explosion over the last two decades. In these early stages, it is impossible to predict what "green technology" may eventually encompass. WHY DO WE NEED GREEN TECHNOLOGY? [pic] Summary: Green technology, an environmentally friendly technology is developed and used in a way that protects the environment and conserves natural resources. A part of the renewable energy branch of the environmental technology movement, the...
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...someone dealt with normally c. Other occasions, professor choose less expensive book (proven professor less happy with these books due to quality) d. Representative business model – heavily cost intensive for publishing companies since they had to pay for salaries of sales reps as well as travel expenses plus cost of entertaining professors e. Majority success publisher depended on which company had better authors and titles, along with professors’ personal preferences for certain reps f. Need growth to keep up in market so added platforms B) etextbooks * Kindle and iPad * Kindle popular b/c convenience and books’ cheap price * Ebooks < expensive traditional books * Publishing company didn’t have to pay for materials actual books * Publisher passed savings to Amazon who could still have a significant markup and yet offer books for a cheaper price than those in bookstores * Kindle weighs < 1 lb and fits easily a lot of places * Download bks wirelessly from Amazon at click of button * Read description, summary, user reviews for book, blick buy and have book in minutes * Read anywhere, even in sunlight * iPad selling iBooks * App allowed readers to download digital copies book from online store (iBookstore) * Consumers prefer iPad b/c also tablet but also way more expensive than Kindle * Publishers offer bks...
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...benefit the environment through the combination of chemistry and modern technology. By continuing to be innovative, scientists are achieving tremendous steps toward creating clean environmental friendly energy. By being aware of these important achievements, we all can do something about to help the environment. Summary of Article #1 Storing energy can make renewables more reliable, but current technologies such as lithium-ion batteries are limited by safety issues, high costs and other factors. The researchers combined, for the first time, two separate microbial energy systems: one that uses bacteria to form acetate from electricity and one to convert the produced acetate back into electricity. The researchers successfully charged the battery over a 16-hour period and discharged it over the next 8 hours, mimicking the day-night pattern typical for solar energy production. They repeated this cycle 15 times in as many days. With further optimization, they say the energy density of the microbial battery could be competitive with conventional technologies. Someday it could help us store energy from local renewable sources safely and at a lower cost than current options. Summary of Article #2 One...
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...Solar Cell Technology and Applications More free ebooks : http://fast-file.blogspot.com OTHER AUERBACH PUBLICATIONS Advances in Semantic Media Adaptation and Personalization, Volume 2 Marios Angelides ISBN: 978-1-4200-7664-6 Architecting Secure Software Systems Manish Chaitanya and Asoke Talukder ISBN: 978-1-4200-8784-0 Architecting Software Intensive Systems: A Practitioners Guide Anthony Lattanze ISBN: 978-1-4200-4569-7 Business Resumption Planning, Second Edition Leo Wrobel ISBN: 978-0-8493-1459-9 Converging NGN Wireline and Mobile 3G Networks with IMS: Converging NGN and 3G Mobile Rebecca Copeland ISBN: 978-0-8493-9250-4 Delivering Successful Projects with TSPSM and Six Sigma: A Practical Guide to Implementing Team Software ProcessSM Mukesh Jain ISBN: 978-1-4200-6143-7 Designing Complex Systems: Foundations of Design in the Functional Domain Erik Aslaksen ISBN: 978-1-4200-8753-6 The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance Eric Brown and William Yarberry, Jr. ISBN: 978-1-4200-6460-5 Enterprise Systems Backup and Recovery: A Corporate Insurance Policy Preston Guise ISBN: 978-1-4200-7639-4 Essential Software Testing: A Use-Case Approach Greg Fournier ISBN: 978-1-4200-8981-3 The Green and Virtual Data Center Greg Schulz ISBN: 978-1-4200-8666-9 How to Complete a Risk Assessment in 5 Days or Less Thomas Peltier ISBN: 978-1-4200-6275-5 HOWTO Secure and Audit Oracle 10g and 11g Ron Ben-Natan ISBN:...
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...Reflection Essay 1- Tree Huggers 1. Summary of the Article: The Articles discussed the issue of lianas’ massive overgrown over the trees in Amazon forests. There are both good news and bad news about it: the good news is that: the lianas provide food and water for animals passing the forest during the dry season,when water and food are relatively hard to find for animals. (Fountain,A Tree Hugger,2011). The bad news, however, is that the stems of the vines have grabbed soil nutrients,water and light away from the trees, which are essential for trees to grow and survive.(Fountain,A Tree Hugger,2011)Besides, the lianas have caused death to trees because as they grow surrounding the trees, they get more weight and eventually they become too heavy for trees to burden and they will bring the tree down(Fountain, A Tree Hugger,2011). What’s more, the lianas also store less carbon,thus when they increase in population,the forests’ carbon storage ability get reduced.(Fountain,A Tree Hugger, 2011) Last but not the least, because only the trees that can survive from the lianas “robbery” will stay, it reduced the diversity of the forest(Fountain, A Tree Hugger, 2011). And those trees usually store less carbon as they grow faster. The scientists begin examining the potential reason of the massive growing of the lianas. And the first potential reason is the increase in CO2 level in the environment.Compare to trees, lianas can use the CO2 better.(Fountain,A Tree Hugger) Besides, the...
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...Sources The Sustainability Revolution John C. Ayers "In a sense, the fossil fuels are a one-time gift that lifted us up from subsistence agriculture and should eventually lead us to a future based on renewable resources." Kenneth Deffeyes (2001) "I'd put my money on the sun and solar energy. What a source of power! I hope we don't have to wait until oil and coal run out before we tackle that." — Thomas Edison, 1931 We cannot create or destroy energy. We can only capture it. The sun provides either directly or indirectly nearly all of the energy available to us. Plants capture solar energy directly through photosynthesis. Fossil fuels contain the energy of sunlight captured hundreds of millions of years ago. Photovoltaic (PV) cells also capture sunlight energy directly. Other energy sources capture the energy of sunlight indirectly. Heat from the sun powers the flowing air and water. We usually capture the kinetic energy of wind and water by using turbines that transfer the energy to an alternator, an electrical generator that produces alternating current. Geothermal energy is different in that it captures flowing heat energy produced by radioactive decay in the earth’s interior. In this chapter we will see that Wind, Water, and Sun (WWS) energy sources are sustainable because they are renewable, clean, safe, and nearly carbon-free. Although they have low energy densities, meaning that they require large areas of land or water to produce energy, they are sufficient to meet the...
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...The ozone layer diminishes more each year. As the area of polar ozone depletion (commonly called the ozone hole) gets larger, additional ultraviolet rays are allowed to pass through. These rays cause cancer, cataracts, and lowered immunity to diseases.1 What causes the depletion of the ozone layer? In 1970, Crutzen first showed that nitrogen oxides produced by decaying nitrous oxide from soil-borne microbes react catalytically with ozone hastening its depletion. His findings started research on "global biogeochemical cycles" as well as the effects of supersonic transport aircraft that release nitrogen oxide into the stratosphere.2 In 1974, Molina and Rowland found that human-made chlorofluorocarbons used for making foam, cleaning fluids, refrigerants, and repellents transform into ozone-depleting agents.3 Chlorofluorocarbons stay in the atmosphere for several decades due to their long tropospheric lifetimes. These compounds are carried into the stratosphere where they undergo hundreds of catalytic cycles with ozone.4 They are broken down into chlorine atoms by ultraviolet radiation.5 Chlorine acts as the catalyst for breaking down atomic oxygen and molecular ozone into two molecules of molecular oxygen. The basic set of reactions that involve this process are: Cl + O3 -->ClO + O2 and ClO + O -->Cl + O2 The net result: O3 + O -->2O2 Chlorine...
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...only as an anion, so is only a component of other compounds. Even though cyanide is a poison, trace amounts of cyanide compounds occur naturally in our bodies and in many foods. Even over a lifetime of exposure, trace amounts pose no threat to human health. Cyanide does not build up in the body. The liver removes it. As one might expect, cyanide compounds are used in certain herbicides. But some common drugs—including the pain reliever ibuprofen and the anti-inflammatory agent naproxen—also contain cyanide compounds, or are derived directly from them. Today, U.S. chemical manufacturing industries consume more than 10 times the amount of cyanide compounds than are used in domestic gold mining to manufacture products like nylon and other polyamides, acrylics and certain plastics. Cyanide compounds are also used to harden steel and to electroplate copper and precious metals. Cyanide heap leach solutions are very alkaline because at a ph of 8 or below CN vaporizes into the air. In the air, the poison is quickly dispersed and would only be dangerous in a very small area close to the vaporizing solution. Therefore if these solutions do escape into surface water, they will be diluted by the lower ph surface water and soon dissipate into the air, becoming harmless. Other natural elements including sunlight also degrade cyanide into harmless compounds: “Various species of bacteria, fungi, algae, yeasts and plants, along with their associated enzymes and amino acids, are known...
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