...What does the Author mean that you can create your own data with the flip of a coin? Coin flipping is the metaphor of randomized testing. Randomized testing is becoming an important tool for data-driven decision making. Randomization makes sure that two samples identical on every dimension, so we can be confident that any change in the two sample’s outcome is caused by their different treatment. What was the author trying to illustrate when he mentioned the JoAnn.com discount of 10% on two sewing machines, and the Offermatica graphic example? The author wants to illustrate the application of randomized test in company. Offermatica shows the way that Super Crunching often exploits technology to shorten the time between data collection, analysis and implementation and conduct multiple tests at once. It also emphasizes the power of testing multiple combinations that it lets companies be bolder. As a conclusion, the power of randomization is about marketing. The author mentions a method known as Taguchi. Google this term to get more insight on this and write a synopsis of this technique. Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods, and more recently also applied to engineering, biotechnology, marketing and advertising. Professional statisticians have welcomed the goals and improvements brought about by Taguchi methods, particularly by Taguchi's development of designs for studying variation...
Words: 300 - Pages: 2
...Angio-Specialist at the Spearmens. Ali, even though, coming from a rural background, has a passion for electronics, and the passion has driven him through different uneven circumstances, but his career at Spearmens is distinguishing. The current offer of the Service in charge at Islamabad office takes him into the managerial ranks, but on the other hand he has other considerations to make. The first one is the family status. Ali’s wife teaches at a university of Lahore and Ali has always encouraged her to pursue her goals. She has devoted considerable energy to her career in teaching. While all this time she has been staying at her parents’ home, she has been urging Ali to have their own home in Lahore. Ali, on the other hand is considered as a Super Engineer at the company, and has been extensively traveling. The company’s environment is yet another consideration which Ali has to make i.e. over the years he has been given several engineering assignment but no managerial assignment, so, if he accepts this offer, he...
Words: 734 - Pages: 3
...Media in a Pluralistic Society (Communications) It wasn’t until the 1960’s that women started to break into the previously male-dominated world of sports broadcasting. With many setbacks, difficulties and a large male audience and workforce to win over, female sports broadcasters have endured many challenges and earned the positions they have today. Although the ratio is still what some would consider unfair, the examination of some of the pioneers of female sports broadcasting can help us gain a better understanding of both the evolution of female sports-broadcasting and the unique role in which they play today. Considered three of the most influential figures in female sports broadcasting history, Jane Chastain, Gayle Gardner and Jeannie Morris each have a career and story detrimental to the progression and current position of women in sports broadcasting today. Jane Chastain is documented and credited with being the first woman to work for a large network, and is also widely considered the fist woman to do play-by-play. Being the icebreaker, her role is important but however, her struggles and setbacks as a woman were not well documented. Jeannie Morris’s however, were. A talented journalist and writer, Morris didn’t have a difficult time breaking into the field. Morris was also thought to of gotten the job through her husband’s assistance, Johnny Morris, who is the all-time leader in receiving yards for the Chicago Bears. Morris may have gotten her foot in the door...
Words: 1338 - Pages: 6
...Fear and Loathing at the Super Bowl, 1973, PG 607 This article was written by Hunter S. Thompson in January of 1973 about this event that took place in Houston, Texas. Hyatt Regency Hotel is where Thompson stayed. Unlike some other bard, Hyatt Regency’s bar closed at 2a.m. Drunks, hookers, gamblers, and more crowded together in the lobby. He hadn’t planned to be there at all. He doesn’t know what made him want to preach a sermon from the Book of Revelations on Super Sunday. For thirty minutes, he spent his time saying how criminals should be thrown into the lake of fire. The people didn’t have much of a reaction, except for sleepiness and boredom. While sitting alone, he felt something heavy going up his back. His first thought was a huge leech. He felt it was a sign to deliver the sermon and to write his lead for the Super Bowl story before anything happened to him. In online research, I found that Hunter S. Thompson started his journalism career after he served for the air force. He was a very good known writer and he covered more ground in four paragraphs then most writers could in many books and he penned what many people call “Gonzo Journalism.” Thompson had some health problems and at the age of 67 he committed suicide. Honestly, I only understood some of the article. Thompson must have been a great writer. When I was looking up information on Thompson, I was hoping to find out more about him talking about the sermon, but I couldn’t find anything. If someone was preaching...
Words: 324 - Pages: 2
...Some examples have nothing to do with football. McCarthy loves business world lessons for his Super Bowl champs, but really, it goes back. Eayrs distinctly remembers the first meeting McCarthy ever had with the Packers when he was hired as coach in 2006. "He told the guys - and I think he shocked all of us - when he said the biggest problem that we would face, as an organization, was handling success," Eayrs said. "So we've done a series of power points on success. Shortly after the Super Bowl, he said we need to look at long-term success. People and organizations that had achieved success over a long period of time. "You might accidentally back into it once - well, seriously, history is full of that - but the real pattern of greatness is the repeat performers." So as Green Bay makes this winning thing a habit, Eayrs tells the team about businesses and their leaders, with a clear link to the Packers and how they should go forward. "There are leaders getting complacent, thinking they were the head honcho, and then their businesses went down," said receiver Jordy Nelson. "Compared to leaders who were humble and continued to grind every week. That's kind of the situation we're in. As confident as we are, we're going to continue to grind." Mental vacations After the Packers beat Minnesota on Monday night, Charlie Peprah could be overheard telling Jarrett Bush that he was worried about doom loops. Had to fix them. Doom . . . loops? We've heard of Tampa-2 and elephant...
Words: 528 - Pages: 3
...MNS Real Estate As I was walking home, I saw an ad that caught my attention. There were no pictures or catching images, but as I read their logo I giggled. As I mentioned in the Super Bowl paper, ads or commercials that make me smile or laugh are more memorable to me than others. The advertisement, located on 6th avenue on an old phone booth, stated in plain text, “I don’t remember his name, but his apartment…” This is a real attention-grabbing headline. MNS real estate uses sex as an advertising tool, something that is usually not associated with real estate ads. Moreover, by choosing to not include any images and instead emphasize the text, the message is clearer. Based on MNS real estate ad, their target audience is people between the ages of 20-35. They are probably young professionals seeking to buy or rent an apartment in the city. The ad is targeted towards a younger audience because the subject matter is something that is easily relatable to them. For me, the advertisement worked. I understood their concept, their joke and the company left me with an unforgettable impression. This type of “teasing” campaign wouldn’t perhaps work in other parts of The United States, but it definitely suits the New York aesthetic. This shows how important it is to not only think about the consumers but also the location where you are advertising. It is hard to define what type of marketing management philosophy they are using, but it is closer to the market orientation...
Words: 313 - Pages: 2
...The world of Kpop In a world where music dominates and influences everything we do, there is a new type of music that is quickly progressing in popularity, not only nationally but globally as well. Kpop is Korean pop music, although it is not only pop music, it is also trot, hip hop and R&B and Rap. It is a competitive field that requires hard work and determination. Kpop is not only music though; it is a guide that can help give a person more insight about the world around them. It is a hard thing to be an idol in Korea, there are so many values and difficulties they must overcome in order to achieve recognition and fame. If someone were to want to be an idol in South Korea then their best bet would be to go to “The Big Three”. YG Entertainment, JYP Entertainment, and SM Entertainment, These three companies are named “The Big Three” because they are three of the most highly distinguished and accomplished companies in all of South Korea. “The Big Three” have led many idols to fame in not only South Korea but globally as well. In comparison to Canada or the US you could call South Korean’s harsh with the way they train upcoming artists, but they have higher standards. The training process consists of around three year’s minimum of being a trainee and there are many hardships that must be overcome through that process. The trainee years are what determine whether or not a person can make it in the competitive field of being a Korean pop idol. Have you ever looked around and...
Words: 2036 - Pages: 9
...Darrien Baylor Composition 1 Test Out 1 April 2014 History of the New England Patriots Today I will be writing about the research I have found on the best teams in the NFL in my option. This team has won numerous Superbowls broken countless NFL records but always maintains to stay humble when explaining a win or lost in a press conference. This team shows finesse and creativity on the field. The New England Patriots or the Pats as the team is also know as is my favorite team n the NLF. It will be my pleasure and my honor to share with the life, upbringing and downfalls of this organization. Professional football arrived in New England on Nov. 16, 1959, when a group of local businessmen, led by former public relations executive William H. "Billy" Sullivan Jr. was awarded the eighth and final franchise in the new American Football League. One week later, Northwestern University running back Ron Burton was selected as the franchise's first draft choice and Syracuse running back Gerhardt Schwedes was selected as the team's first territorial choice. (1) One of the first orders of business of the management group was giving the franchise a name and that was accomplished through a public contest. Thousands of entries were submitted to name the team and 74 fans suggested the winning name, the Boston Patriots. Shortly after the franchise name was chosen, Boston Globe artist Phil Bissell drew a cartoon of a Minuteman preparing to snap a football and owner Sullivan liked the...
Words: 1272 - Pages: 6
...Baker Formula Essay English 101 Section 804 / Research and Writing February 12, 2013 Have you ever wondered what it would be like to spend 4 million dollars? Let’s say you did and with that purchase, you got 18 hands, 6 feet and only 30 seconds to be part of it. You would have just felt like a marketing executive at Anheuser-Busch Brewing Company, the maker of Budweiser beer. The marketing department purchased a commercial spot during the 2013 Super Bowl with its iconic mascot, a Clydesdale horse. The interesting history of this company along with the characteristics of its iconic mascot and the amounts of money to advertise during the Super Bowl is amazing. First of all, the Anheuser-Busch (Budweiser) Company adopted the Clydesdale horse during the depression, around the 1930’s. August A. Busch, Jr. presented his father, August A. Busch, Sr., with a gift. It was a Studebaker beer wagon with a perfectly conformed six horse hitch of Clydesdales (Wikipedia 2013; http://en.wikipedia.org/wiki/Budweiser_Clydesdales). The Clydesdale horses are mostly used in exhibitions and parades because of their size and grace. Secondly, is the main characteristics of these massive animals are their colors. There are different shades of Bay, Brown, Chestnut and Black predominantly, but with a white underbelly as well as a white feather (long hair) over their ankle to their hooves (Wikipedia 2013; http://en.wikipedia.org/wiki/Budweiser_Clydesdales)...
Words: 474 - Pages: 2
...Patricia Mendoza 1/19/14 HUM/176 Dr. Michelle Manganaro Entertainment has brought many benefits and challenges to American culture and has changed the way we communicate. Television has been in homes since the 1950’s. For most people it has and is the primary source of entertainment. TV has helped to create our culture by making an impact on book’s, newspaper’s, and magazine’s design and content. Movies, sports from around the world, news and live war coverage have all made an impact on our culture. People gather around to watch the Super Bowl in bars and parties. On Tuesday nights families gather around to watch live TV, as American Idol introduces young talent to the screen. Whoever has the biggest TV gets to have movie night at their house. The list is endless for the amount information transported into our homes every day, changing the way people live and react to life situations. Politicians use TV for campaigning, the President uses TV to broadcast current events from the White House. Due to the introduction of cable and satellite, people shop on TV, keep up-to-date with the stock market, get live news coverage from CNN, and even the NFL draft is broadcasted live on TV. We know when to buy and sell stock, what natural disasters are headed our way and what latest fashions to wear. TV has been one of the biggest influences on American families today. It is stated by the Department of Education that children/young adults watch as much as 4-5 hours of TV a day; Influencing...
Words: 533 - Pages: 3
...My Most Embarrassing Moment ITT-Technical Institute My Most Embarrassing Moment What is an embarrassing moment? I would have to say, it is when things go not as planned. My most embarrassing moment happened February 1983. I was a junior at W.P. Davidson High School. I was a member of the N.J.R.O.T.C. unit there. My unit was participating in the Senior Bowl halftime show. We were responsible for bringing out a balloon of Popeye. We were to march out on the field carrying Popeye. Popeye was to be laid down at the fifty yard line. We were to raise him up on cue. We were instructed to then march off the field with him. All of this was to be done in a fully packed stadium. We marched out on the field without incident. The wind was a little strong, but not bad. We laid Popeye down on cue. My best friend decided to curl his line on the ground next to his feet. On cue we began to raise Popeye. My friend’s foot got caught in the rope. My friend rose in the air with Popeye. I tried to unravel him from the rope. I finally got hit loose. Everyone in the stadium started to laugh. The game was televised on national television. We were also seen on local television. My family and friends all watched the game and, of course, the halftime show. I have never experienced anything like that. Now I look back, and I...
Words: 256 - Pages: 2
...Major Assignment #2: Visual Rhetoric Evaluating Visual Arguments: Advertisement Analysis Essay The advertisement by “Nationwide”, one of the major insurance companies in the world, was broadcasted on the 5th of February in 2006, being the first ever Super Bowl commercial for its producers. As always, humor was expected to be the governing ingredient throughout the Super Bowl ads and, with that in mind, it is easy to tell that Nationwide was also hoping to score some touchdowns by using wittiness to connect with its audience. The commercial starts out as a cheesy, hair shampoo promoting advertising. Fabio, the main character and an Italian, blond-longhaired gondolier dressed in a white shirt with his chest showing, romantically floats down a canal in Venice being escorted by a beautiful young woman sitting next to a bunch of red roses whose long-brunette hair is moved by the wind while she is trying to get the gondolier’s attention. The scene is accompanied by romantic, slow, violin/fiddle music when a manly voice in a ton one recognizes out of fairytales pops in: “From the man who brought fantasy to life comes a hair product born into reality – Fabio. Beauty has a face. Perfection a name – Fabio.” Other imagery, such as a white horse, a same colored flower opening in slow motion, Fabio blowing petals into the camera and between it all a shampoo bottle labeled “Fabio, Shampoo Di Italia” are shortly introduced before the gondola passes under a bridge...
Words: 805 - Pages: 4
...Mark Parker said: The race in China is a marathon. It's not a sprint, and we're set for the long-run. China is where the next phase of growth is for Nike. Consider that Nike just opened its first running store and basketball store last year in China. Comparable growth in its own store is in the double digits. Nike is seeing what's working in its own store and will use that information to grow with its retail partners. Nike also benefits from the Chinese consumer's love of basketball. Nike has contracts with the biggest names in basketball to market to this growing audience. Innovation The focus at Nike is on innovation and developing new products. Nike will have the opportunity to showcase that innovation with the Winter Olympics, the Super Bowl, and the World Cup. Nike expects revenue in the next quarter to grow in the mid to high-single digit rate. For the full year, the company expects revenue to be in the upper end of the high-single digit rate as demand increases due to the World Cup in Brazil. Nike expects earnings to grow faster than revenue and be in the low double-digit rate. The competition Nike's biggest...
Words: 707 - Pages: 3
...Dodge ram’s “farmer” commercial Comp I October 21, 2015 Almost everyone watches the Superbowl, whether it is for the football game or the commercials. Let us face it; as much as we all do not enjoy commercials, we always look forward to seeing what will be previewed in the commercials every year. Everyone across the nation has seen Ram’s “Farmer” commercial. It not only reached out to people in the farming industry, but it was also relatable to all fields. One thing in particular that set the official Ram commercial “Farmer” apart from the other commercials was they touched more on the emotional side of people’s feelings rather than something more physically known like a celebrity. People all over watched this particular commercial over and over; it quickly became the most talked about ad. Ram used a collection of photographs from different sources to make this commercial effective. They had Paul Harvey talking from an old radio broadcast as the voice to reach their viewers emotional side. Several times during the Ram’s “Farmer” commercial would make you stop and appreciate everything a farmer or rancher does everyday to make sure everything is taken care of. The official Ram 2013 Superbowl commercial “Farmer” was very different from most commercials because they used the character of a farmer, instead of a celebrity like Kia used. The reason this was so effective is because more people can relate to a farmer or see themselves in that setting rather than a celebrity....
Words: 1394 - Pages: 6
...S.E. Cupp is the author of "Losing Our Religion: The Liberal Media's Attack on Christianity," co-author of "Why You're Wrong About the Right," a columnist at the New York Daily News and a political commentator for Glenn Beck's The Blaze. The opinions expressed in this commentary are hers. Updated 4:09 PM ET, Tue February 3, 2015 (CNN)As the world now knows, the star of the Super Bowl was not Tom Brady or Russell Wilson. It wasn't Katy Perry or Missy Elliot. It was the Left Shark. His onstage dance during the halftime show has earned him global acclaim and, I must say, some unfair scrutiny for his seeming missteps. But neither the general public nor the media seem to appreciate just how much work goes into an interpretive, character-based dance such as the one Left Shark performed last night, and how easy it is, if you are committed to your craft, to lose yourself in the moment. Allow me to enlighten you. As a former ballerina, classically trained at the School of the Boston Ballet, I can assure you that Left Shark -- if he is the student of dance I suspect him to be -- trained for months to get inside the head of his character. Literally. Who is Left Shark? he probably asked himself. And why must he dance? What is his relationship to Right Shark? Are they lovers? Enemies? Do they share custody of a boy shark who's starting to ask questions about his parents' separation, for example? This is what true dancers -- or danseurs -- do. As Patrick Swayze's character said in...
Words: 688 - Pages: 3
