...Rhetorical analysis of Mitt Romney´s republican victory speech On the 7th November 2012 the presidential in America ended. Two candidates, one from each party, the Republican and the Democratic Party participated in the race. The results were as followed; Obama was re-elected for another 4 years in the White House. The participant from the Republican Party was the former governor of Massachusetts Mitt Romney. Even though he didn´t win the election as he had hoped, his road to the top of the Republican Party is also very interesting to follow. For example the Super Tuesday Victory Speech he gave on March 6th 2012 after having won the Republican presidential candidacy on Super Tuesday. Perhaps if this speech had been different he would have been elected president in America? To look closer into this speech, will at first use the SOAPSTONE model to analyse it. The speaker of the text is of course the one delivering it, Mitt Romney. The speech where given as said before on Super Tuesday after having won the Republican presidential candidacy, which is the occasion for it. Especially the occasion is very important for Mitt Romney and his speech, since it will be showed on national television, where his audience most likely will be millions of republican voters, both those who supported him and those who didn´t. Which means that Romney will get the change to convince the republican voters, who supported other candidates in the run, to keep their vote republican in the presidential...
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...the rhetoric of a speech. As we know where rhetoric is concerned we should inevitably deal with literature. In other words rhetoric is like a joint which connect literature with politics and establish a method of analyzing political speeches called polio-linguistic approach. Thus we can consider political discourses as pieces of literature. Literary techniques especially rhetorical devices serve as one of the most distinctive features of the greatest and most influential speeches of all time. There is no shortage of rhetorical devices used in these speeches, but we can prioritize them by count of repetitions in political discourses. In this study first I have represented the necessity of using these types of persuasive skills in political discourses, the methods within which politicians take advantages of these skills and the different sides of a successful speech. Then after a glance through different rhetorical devices, excerpts from four of the greatest speeches in history are provided with the rhetorical devices indicated in them. Finally a quite deep examination of the most important of these rhetorical devices is presented and the conclusion is made through comparing these samples. The primary purpose of every presenter or rhetorician is to grab people`s attention. After that he/ she needs to convey people`s thoughts and beliefs in his/her to desirable direction. This is a hard job and needs a big deal of effort and commitment. In...
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...University of Phoenix Material Audience Analysis and Adaptation Worksheet Speaker: Individual Topic: Komoboko Dip with Ritz Crackers What is this speech’s audience? People who are hosting a Super bowl parties and want to make a fast and easy snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate...
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...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
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...A Plan To Save Mike Huckabee’s Candidacy I. Analysis Ever since the idea of a democracy has been implemented in modern government, the political races have been filled with slimy tactics, harsh words, and lies solely for the purpose of defeating your competitor and winning a position in the local, state, or federal government. Federal elections though, are on a whole different level. Wealthy individuals donate millions to whichever candidate they would like to see in the oval office. These candidates walk on a metaphorical tight rope, with no safety net twenty-four hours a day, and seven days a week. From the day they announce they want to run for president, the public eye will be on them. The media will be listening to every word they utter,...
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...The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English and 100 Lithuanian advertising texts. For the analysis, only the textual part of advertisements...
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...festival why there was such a long gap between One Day and his latest novel, Us. Which wasn’t that he refused to rush his new novel – it was that he didn’t. Refuse to, that is. He did rush it, is what I’m saying. What he specifically did was download a piece of software called Write or Die that requires you to bang the words out at a certain rate or it starts deleting them. Nicholls described it as like “writing with a gun to my head”. It enabled him quickly to generate 35,000 unusable words. That’s enough for another series of Top Gear. It sounds like a nightmare. Even though most writers have chosen their careers and, if they make a living, feel privileged to do so, the writing itself can be like a glowering, unapproachable chore. A post-party student flat’s worth of washing up. Much pacing and...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...Communication barriers in public discourse Document Design 4(1), 22–41 © 2003 by John Benjamins Publishing Co. 23 Inger Askehave and Karen Korning Zethsen Communication barriers in public discourse The patient package insert Keywords: Public communication, asymmetrical communication, target group, genre, patient package inserts The production of expert-to-layperson documents in private and public companies is an area of research that is gradually gaining ground in research communities throughout the world. This article discusses the nature of public communication written by experts or semiexperts and aimed at a large and heterogeneous audience, often potentially the entire population of a country. The article analyzes common barriers to this kind of communication, and considers topics such as the implications of very broad target groups, expertto-layperson communication and the legislative introduction of mandatory genres as opposed to genres which have evolved naturally over time. The case of the patient package insert is outlined as a prototypical example of ‘public communication’ su¬ering from the problems brought about by the existence of these common barriers. Introduction Public documents have long been considered problematic and have attracted the interest of document designers and discourse analysts, not to mention entire movements such as the Plain English Movement. Numerous organizations, committees, and boards have been set up at national and international...
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...DECLARATION I certify this report of the Study Project entitled: “The difficulties and some solutions to Vietnamese-English translation” to total fulfillment of the requirement for the report of graduation practice. Son La, April 2011 Nguyễn Thị Thiện ACKNOWLEDGEMENT First and foremost, I would like to express my sincere thanks to my supervisors, Mrs. Nguyen Thi Ngoc Thuy and Mrs. Nguyen Mai Huong, lecturers of the Foreign Languages Department of Son La College. This report could have probably not completed without their patient, enthusiastic and instructive supervision and encouragement. I also would like to show my profound gratitude to all the lecturers in the Foreign Languages Department in Son La College for tirelessly devoting time and efforts to enrich, broaden and deepen my knowledge over the past three years. My special thanks go as well as to the Foreign Languages Department of Son La College for giving me the opportunity and permission to implement this report. I also would like to delicate my special thanks to my classmates in English course 45, who have supported, cooperated and provided me with valuable suggestions. Especially, I am obliged to my friends who looked closely at the final providing me their translation exercises and assignments to use as version of the report for English style and...
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...of character traits? With the help of a model, provide a brief description of each. 5. Describe techniques of motivating your audience. 6. What is the difference between thinking and structuring? What three guidelines should underline the thinking process? 7. What is feedback? What are the keys to giving and receiving the feedback effectively? 8. Analyze the elements of nonverbal communication 9. Write a note on the structure of a presentation. 10. What are the task functions and process functions of chairing a meeting? Explain. Q. 1: Briefly explain the three theories of communication suggested by Mary Munter. Ans: There are three basic theories of Communication • Electronic Theory • Social Theory • Rhetorical Theory 1. Electronic Theory: This theory is called the mathematical or electronic theory of communication [1] Electronic theory deals with the transmission of the messages from one place to another place. This is very famous theory and describes the technical way of sending messages from sender to receiver. The concept of this theory is based on the electronic language of the computer. For sending messages to some...
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...[pic] [pic] THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA SUBMITTED BY: PRITISH S. ROONGTA (GROUP LEADER) (09820456348) GROUP DETAILS |NAME |WRO NUMBER |CONTACT NUMBER | |PRITISH S. ROONGTA |WRO 0279357 |09820456348 | |RADHIKA R. PALKAR |WRO 0286747 |09833391122 | |RUTU A. SHAH |WRO 0278759 |09819033996 | |VINIT D. PATIL |WRO 0313142 |09819689616 | BATCH TIMING: 05.00 PM TO 09.00 PM BATCH COMMENCEMENT DATE: 6TH JULY 2009 CENTRE: RVG HOSTEL, ANDHERI (W) INDEX |Sr. No. |PARTICULARS |PAGE NO. | |1. |Internet And Terrorism |5 | |2. |Modern Terrorism And Internet ...
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...A.Macro Environment Political , Economic, Social, psychographics. Political activity Our Business Principles prohibit payments by Shell companies to political parties. This is to avoid Shell companies buying or being perceived to be buying favors. In the United States, Shell Oil Company administers a political action committee (Shell Oil Company Employees’ Political Awareness Committee). It is a voluntary, employee-run and employee funded organization, that contributes money to political parties or individual candidates for political office, or organizations that support them. While Shell Oil Company provides administrative support to the Committee, it does not fund the Committee’s donations nor does it make any political contributions itself. We are calling for change, sharing our expertise and co-operating with governments, companies and other partners. Our Business Principles encourage us to contribute to debates on policy issues that affect our business, our employees or the local communities where we operate. Our advocacy Climate change is one of the biggest challenges we face. We will continue to work with governments to help them set the policy frameworks to create market-based incentives – such as an effective cap-and-trade market for CO2 – that will contribute towards improving energy efficiency and support lower-carbon energy, including carbon capture and storage (CCS) technologies. We advise governments to use different policy instruments for different...
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...www.hbr.org Today’s central managerial challenge is to inspire and enable knowledge workers to solve, day in and day out, problems that cannot be anticipated. The Competitive Imperative of Learning by Amy C. Edmondson Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Competitive Imperative of Learning 10 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications This document is authorized for use only by Suzi Tack (ST@STRATHSPEYCROWN.COM). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies. Reprint R0807E The Competitive Imperative of Learning The Idea in Brief Most managers believe that relentless execution—the efficient, timely production and delivery of offerings—is vital to corporate performance. Execution-as-efficiency is important. But focusing too narrowly on it can prevent your company from adapting effectively to change. Consider General Motors: Managers’ confidence in GM’s famously efficient control systems blinded them to big shifts in the market, including customers’ preferences for fuel-efficient cars. GM posted a $38.7 billion loss in 2007. Edmondson recommends widening your lens to include execution-as-learning. Companies that use this approach focus not just on carrying...
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...Financial Accounting for Mergers and Acquisitions h. Chapter 19: Choosing the Form of an Acquisitive Reorganization A570_Learning Objectives_Class #1 Chapter 1 1. While I do not want you to memorize the lists contained in Chapter 1, I think that they provide a useful model for thinking about M&A. Bruner opines that M&A outcomes (see #2) are driven by “structure” and “conduct”, but that structure and conduct also interact with each other. a. In the case of “structure”, Bruner is referring to “what exists.” He is thinking of exactly the kinds of issues one contemplates when looking at a “SWOT” analysis. As you will recall, the “SW” side of the analysis deals with issues that are INTERNAL to the company (its resources—both capital and labor, and what it is capable—and incapable—of doing) while the OT side of the analysis deals with issues that are EXTERNAL to the company (changes in the marketplace, new technologies, competitors that could invade the company’s turf and competitors whose turf the company can invade). The “structure” part of the equation is “deterministic”; in other words, it is based on “causality.” b. In the case of “conduct”, the authors are referring to the behavior of the participants....
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