...Leaving the Hive When John Replogle (MBA '93) became CEO of Burt's Bees in 2006, sales had been growing by over 30% per year over the previous four years across multiple, increasingly diversified channels of distribution in the United States and abroad. The company's brand leadership in the natural personal care category—itself growing by 15% per year over the same period—was secure, despite growing competition. Replogle's mantra was that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers...
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...purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living in Karlstad, Sweden. The total sample consists of 94 respondents. Further, the returned questionnaires were analyzed by using factor analysis, correlation and path analysis in SPSS version 16.0. The results of the study indicated that the numbers of ‘men who use skin care products’ and ‘who do not use’ is not so much different. Most of male customers who using skin care products reveal that,...
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...JAYMAX HERBALS BUSINESS PLAN PRESENTED BY : MAXWEL MUTINDA ADMISSION NUMBER : 112/00125 DEPARTMENT : BUSINESS ADMINISTRATION THIS PROJECT IS SUBMITTED IN PARTIAL FULLFILLMENT FOR THE AWARD OF A DEGREE IN BACHELOR OF COMMERCE. FINANCE OPTION, IN THE TECHNICAL UNIVERSITY OF KENYA SCHOOL OF BUSINESS MANAGEMNT DEPARTMENT OF BUSINESS ADMINISTRATION DECEMBER 2014 DECLARATION This is my original work and has not been presented for a degree in any other university Name: MAXWEL MUTINDA Signature: ......................................................Date................................... This project has been submitted for examination with my approval as university supervisor. Name: MADAM SICHANGI Signature: ....................................................... Date................................. ACKNOWLEGEMENT I give special thanks to Almighty God for keeping me healthy and enabling me to write this work tirelessly up to completion. I would also give special thanks to my supervisor Madam Sichangi, who also happened to be the lecturer who helped me in coming up with excellent business idea and continuously supervised my work up to completion. Not to forget my friends and relatives who heartedly supported me by all mean until I saw this come to an end special thanks to Loise Ngina Mutwota who was my editor in doing this work. DEDICATION I dedicate...
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...Finance Small Business; Entrepreneurship title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : Entrepreneurship and Small Business Burns, Paul. 0333914732 9780333914731 9781403917102 : : : : cover next page > file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%.../0333914732__gigle.ws/0333914732/files/cover.html [06.10.2009 1:01:58] page_i < previous page page_i next page > page_i next page > Page i Entrepreneurship and Small Business < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%...0333914732__gigle.ws/0333914732/files/page_i.html [06.10.2009 1:02:00] page_ii < previous page page_ii next page > page_ii next page > Page ii < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...0333914732__gigle.ws/0333914732/files/page_ii.html [06.10.2009 1:02:00] page_iii < previous page page_iii next page > page_iii next page > Page iii Entrepreneurship and Small Business Paul Burns < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...333914732__gigle.ws/0333914732/files/page_iii.html [06.10.2009 1:02:00] page_iv < previous page page_iv next page > Page iv © Paul Burns 2001 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be...
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...can be exploited for competitive advantage.) Based on knowledge of the marketplace and based on the firm’s capabilities and resources. a) Being different from your rivals b) Creating value while containing costs c) Deciding what to do and what NOT to do d) Combining activities to land in a unique market position e) Making long-term commitments that may not be easily reversible f) A constant decision-making process * Theories answer, “If we do X, then we will get Y.” * Strategy management process: a sequential set of analyses and choices that can increase the likelihood that a firm will choose a good strategy. * Why do we exist? (MissionObjectives) Can we compete? (External/ Internal Analysis) How do we succeed? (Strategic ChoiceStrategy Implementation)Competitive Advantage Success = Sustained Competitive Advantage * Strategy and the Strategic Management Process * Mission: long-term purpose, define both what a firm aspires to be in the long run and what it wants to avoid in the meantime. * Mission Statements: written down form; strategic decisions fail when mission statement is not followed * Key question to address: What is our business? What is our reason for being? Whom do we want to serve? * Is it good? An excellent mission statement will: a. Identify the utility of a firm’s products to its customers b. Define priorities, plans, and work assignments c. Determine job descriptions...
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...Nano technology in the automotive industry:- ABSTRACT What is Nanotechnology? Nanotechnology is the engineering of materials on the scale of 1 nanometer (nm) to 100 nm, a nanometer being 1 billionth of a meter. At this level, the basic physical laws governing macro objects undergo a drastic change. A macro particle is a cluster of atoms arranged together in random order. The formation of the structure is left to nature, and control over the properties of the material is difficult. Nanotechnology, on the other hand, is a bottom-up approach where materials are created by placing individual atoms together. This decreases the randomness in the structural formation, enabling significant control over the properties of the material. Mechanical properties such as strength, ductility, and resilience can all be incorporated into one material. Currently, nanotechnology is functioning as an enabling technology. It is being used to enhance the properties of existing materials. This is largely attributed to the fact that the technology has clearly not been understood and there is still much more to nanotechnology than meets the microscopic eye. It is rare for a single technology to have the power to dramatically influence almost every major industry in the world. Nanotechnology falls into this category and offers fundamentally new capabilities to architect a broad array of novel materials, composites and structures on a molecular scale. This technology has the potential to drastically...
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...Pricelist 2013 EARLENERALALETERMANONT CONTACTS SCUBARO EAR BRNČIČEVA 13A LTN 1231 LJUBLJANAANTE - SLOVENIAF Tel. +386 (0)1 563 21 77 Fax. +386 (0)1 563 21 78 Web: www.scubatom.net General Manager Tomaž M. FavaiOELON Tel: +386 (0)41 67 62 79 tomaz@scubatom.net Sales ManagerA Klemen KolarMOLON Tel: +386 (0) 40 58 45 84 scubacenterM@scubatom.netLMAOTTLMRARONANTEFTRONARTEENALTLARETENTOFTLEATENTELLEALERT 5 Part No. Description All Prices in EURO Suggested Retail Price REGULATORS All regulators are supported by a 30 year first owner warranty against defect in material and workmanship (see details ) SUBGEAR SG1000 The best breathing performance in all conditions and an unbeatable performance at an absolute top price. High performance air balanced second stage SG 1000 combined with a membrane, exteme robust first-stage, cold water resistant housing, high performance valve system, enlarged exhaust valve, highflow hoses for uncompromised air delivery at every position, adjustable venturi technology, precision product that is perfect for extreme temperatures BONUS SET with Octopus 812.917.100 812.917.110 SG1000 Set DIN300 incl. Octopus SG1000 Set INT, incl. Octopus 812.917.030 812.917.010 484,00 484,00 SG1000 COMBO DIN300 SG1000 COMBO INT REGULATOR COMBO 379,00 379,00 SUBGEAR SG500 Coldwater CE-certified membrane 1st stage with extreme air supply for all conditions in combination with Venturi-Adjustable...
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...In Other Words This book addresses the need for a systematic approach to the training of translators and provides an explicit syllabus which reflects some of the main intricacies involved in rendering a text from one language into another. It explores the relevance of some of the key areas of modern linguistic theory and illustrates how an understanding of these key areas can guide and inform at least some of the decisions that translators have to make. It draws on insights from current research in such areas as lexical studies, text linguistics and pragmatics to maintain a constant link between language, translation, and the social and cultural environment in which both language and translation operate. In Other Words examines various areas of language, ranging from the meaning of single words and expressions to grammatical categories and cultural contexts. Firmly grounded in modern linguistic theory, the book starts at a simple level and grows in complexity by widening its focus gradually. The author explains with clarity and precision the concepts and theoretical positions explored within each chapter and relates these to authentic examples of translated texts in a variety of languages, although a knowledge of English is all that is required to understand the examples presented. Each chapter ends with a series of practical exercises which provide the translator with an opportunity to test the relevance of the issues discussed. This combination of theoretical discussion and...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...Economic Theory HIGHER SECONDARY- SECOND YEAR Untouchability is a sin· Untouchability is a crime Untouchability is inhuman ·TAMILNADU TEXTBOOK AND EDUCATIONAL SERVICES CORPORATION College Road, Chennai- 600 006. ii CONTENTS Page No 1 Nature and Scope ofEconomics 2 Basic Economic Problems 33 3 Theory of Consumer Behaviour 47 4 Demand and Supply 77 5 Equilibrium Price 103 6 Production 117 7 Cost and Revenue 143 8 Market Structure and Pricing 161 9 Marginal Productivity Theory of Distribution 183 10 Simple Theory oflncome Determination 205 11 229 Monetary Policy 12 Fiscal Policy 247 iii Chapter 1 Nature and Scope of Economics Introduction Economics is a social science which deals with human wants and their satisfaction. It is mainly concerned with the way in which a society chooses to employ its scarce resources which have alternative uses, for the production of goods for present and future consumption. Political economy is another name for economics. “Polis” in Greek means a State. The early writers used the term “Political Economy” for the management of the State. A person who runs a family is expected to make the best use of the income of the household. Similarly, the State is expected to get the maximum benefit for the society. Hence the term “Political Economy”. The existence of human wants is the starting point of all economic activity...
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...Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how they connect with your brand. That’s where marketing research comes in. P&G: Deep Customer Insights Yield Meaningful Customer Relationships C reating customer value. Building meaningful customer relationships. All this sounds pretty lofty, especially for a company like P&G, which sells seemingly mundane, low-involvement consumer products such as detergents, shampoos, toothpastes,...
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...Introduction Packages Limited was born out of a dream to set up in Pakistan an industry of excellence based on local raw materials and talent. In July 1954 while on a visit to Sweden, Syed Babar Ali the first Managing Director and now Advisor to Packages Limited, negotiated the setting up of a packaging plant in Lahore with the collaboration of AB Akerlund and Rausing (Sweden). Packages Ltd. is one of the most famous and successful companies in packaging industry. It is situated at the south side of Lahore city in the industrial area., Packages emerged as a company geared to provide solutions. Sprawled over 105 acres, Packages is a dynamic example of cross-functional integration of various processes. Initially, Packages helped the consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the dream of Syed Baber Ali to set up in Pakistan an industry...
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...*** (A) IMPORTANCE OF MARKETING Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Marketing covers advertising, promotions, public relations, and sales. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part. 1. Marketing Promotes Product Awareness to the Public Getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote but the important thing is that product and company information is...
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...Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing relevant touch points with customers (e.g., Aaker and Joachimsthaler, 2000; Keller and Lehmann, 2003). To this end, managers are striving to better understand consumer behavior and positively influence consumers' brand perceptions through marketing initiatives (e.g., Keller, 1993). However, the direction of influence on a brand's perception and image has become increasingly bilateral. Today, consumers are no longer simply “receivers” of company- and brand-related information. Instead, they operate as “senders” of this information, e.g., by giving brand recommendations, by expressing criticism, or by sharing information with others (Hennig-Thurau et al., 2010). For this reason, managers no longer have exclusive control over information circulating about a company or brand. Consumers therefore play an important role in forming a company's or brand's perception and value in the marketplace (Keller, 2007). Exchange of information about companies and brands between consumers is not...
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