...Supertoys last all summer long Where do we draw the line? Is it okay to medicate feelings away? Who is responsible for the actions undertaken by autonomous systems? With the increasing development on genetic modification, autonomous machines and the knowledge about our brain and nervous system’s chemistry, things we see in science fiction movies are beginning to seem possible and this poses questions to ethicists and scientists. In the short story “Super toys last all summer long”, Brian Aldiss is questioning what is real and what makes something real, through a story about a woman struggling to love her son. Already in the start of the short story, where it says, "She had tried to love him"(p. 32, l. 19), Brian Aldiss shows us that there is something, which is not right in the relationship between the mother Monica and the son David. A mother’s love for her child is endless, therefore this makes us question whether David is Monica’s real child or not. Later on in the short story, Brian Aldiss alludes to the fact that David is not a normal boy. “He went with her without protest into the house, his dark head bobbing at the level of her waist. At the age of three, he showed no fear of the ultrasonic dryer in the kitchen.”(p. 32 l. 28-32). It is not normal for a three-year-old boy to do as his mother says without protest or not to be afraid of the ultrasonic dryer, which properly is big and noisy. Through the short story, more and more tells us that the communication between Monica...
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...Brian Aldiss - Supertoys Last All Summer Long Supertoys Last All Summer Long is a short story about an imaginary world in the near future. The genre is science fiction, because it is characterized by a fictive environment in science or technology, which has made a big impact on the society and the individuals. In the story we meet the family Swinton. The Swinton’s live a very idyllic life; they have a big house, a garden and live in a good neighborhood, compared to the rest of the world who are busy, overcrowded and over populated, they live the good life. The store is basic about the live between human and machines and the feeling of still feeling lonely. Even though machines can do a lot, they can’t replace humans and even though robots can mimic feelings it will never been like real human feeling. People live in an illusory world, where holograms creates fake surroundings, and it’s like people turn their backs on reality, and live in their own little world. The story is told from the narrator´s point of view and who is omniscient which makes us get David´s, Monica´s and henrys point of view. We don’t get Teddy´s point of view because he isn’t in the same level as David is. The story consist changing location between Henry who is making a speech in front of his company, and the family´s home where Monica, David and Teddy stays. In the text we meet Monica Swinton. She’s twenty-nine years old, and is married to the director of Synthank, Henry Swinton. In the text she’s described...
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...done my homework earlier because it kept me up until the early hours of the morning. Thoughts: I could not remember my dream this morning when I woke up. When I woke up, I was thinking about all of the things I need to do during the day and that I have so much to do. I was also feeling very tired because I did not sleep long enough. Dream: During my dream, my friend Gabe and I were going to the supermarket to buy bagels but when we pulled into the parking lot we realized it was a super strange supermarket, it was all green. But we decided to go in and buy bagels. As we continued to walk down the isle where the bagels were, one green slime monster jumped out and started talking to me and he was distracting me while some others killed Gabe. Once I realized what happened, the others tried to attack me and as I was running away, I saw my friend Christopher so I ran up to him and tried to have him help me escape and as I started talking, he turned into a slime monster and shot a gun and right before the bullet hit me, I woke up. Dream: During my dream I was walking through a grocery store in South Africa and my dad dropped from the ceiling and I was scared because I didn’t know who it was. That’s the only part of my dream I could remember. Dream: My dream was very random last night. I dreamt that my friends dad thought I was a hamster and that he called me a filthily animal and so I wasn’t allowed at their house anymore and after that we went to South Africa and when...
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...restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives have allowed them to achieve such aims which have assisted them in becoming the best (McDonalds Corporation. 2008). Constantly changing and bettering the marketing strategy has allowed McDonald’s to remain the best, however their main objective has always remained the same; not to be the biggest fast food restaurant chain but to be best fast food restaurant chain and to do so they...
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...manager and will take a whole new approach in running this McDonalds. Business Overview I chose to start a fast food restaurant that will not only provide fast food for those on the go but will also entertain those that choose to sit in. I thought of opening my own fast food restaurant but I much rather open my own McDonalds franchise. I opened my own McDonalds franchise through the McDonalds Corporation. My business will be run like every other McDonalds but will be different in many areas. Just from McDonalds reputation ensures the success of my business. As soon as they see the name McDonalds the first thing that will be going through their heads is the deliciousness of the crispy juicy McNuggets or a crispy juicy chicken with all the amenities and irresistible classic known fondly as the McChicken from advertisements on the radio or...
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...A Thousand Paper Cranes I have always loved taking pictures. When I was little, I used my cheap digital camera to take pictures of anything and everything. I took pictures of my family, my pets my belongings… Anything I had access to, I photographed. The summer before I turned eight was when I actually became interested in professional photography. Every night I dreamt of the fancy props, cameras, lenses and lighting that someday I would use to photograph everyone who was anyone. I’d be famous. I would photograph celebrities, super-models, big figures in politics; I’d be the photographer who everyone would envy… If only I could get that camera. “Mimi, make sure your room is clean!” my mom yelled from the living room. I was sitting on the ground, running my fingers through the pink, plush carpet that covered my bedroom floor. I was daydreaming, which was very typical me. Everywhere around me reporters rush around, trying to get a story. “Mimi! Mimi! How did the photo shoot go with the presidential family yesterday?”“Mimi! Mimi! Do you ever plan on helping other photographers follow in your steps?” “Mimi! Is your room clean? We need to run errands!” my mom yelled again, quickly jolting me back to reality. I rushed to throw the papers and pencils back in my laptop bag, and then I turned my computer off and grabbed my wallet. I ran into the living room and careened around the corner, just stopping short of the dividing wall. “I called your name four times. Why didn’t you answer...
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...Getting my Dog At the beginning of Summer last year I had been wanting a puppy. A lot of my friends had been getting puppies or had been talking about getting a new puppy. I had asked my dad and he said he would think about it. Everyday I would tell myself that “I would be really good at owning and training a dog”. I had started viewing dog training videos everyday and look at all different kinds of dog breeds. Being a nuisance to my parents barraging them with constant questions about getting a puppy. Trying to persuade them became an everyday occurrence. Eventually my little sister joined in too help coerce our parents but it was in vain because the answer in the end was no. A Little bit after the school year had started,...
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...started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Hiroshi Yamauchi visited the US, and this is when he realized the limitations of the card business and hence moved on to different arenas of the gaming world. In 1963, Yamauchi renamed Nintendo Playing Card Company Limited to Nintendo Company, Limited. During 1963 and 1968, Nintendo set up a taxi company, a "love hotel" chain, a TV network, a food company and several other things. All these attempts at expanding and diversifying the business failed, except toy making, where they had relatively prior experience with from selling playing cards. In enormous debt, Nintendo was trying to withstand the Japanese toy industry; it was still small at this point. Due to the short product life cycle of toys, innovation and constantly new product development was vital. This was the beginning of a major new era for Nintendo. In 1970, Hiroshi Yamauchi discovered the hidden talents of Gunpei Yoki, a maintanace engineer at the factory, who built what was later called The Ultra Hand which soon turned into a huge success, selling approximately 1.2 million units. Yokoi was soon moved from maintenance to product development. Nintendo’s first step into the video games industry was in 1975. At the time, home video game consoles were very rare, even the seminal Atari Pong console had not yet been...
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...as I heard this quote during my tradition class, I tried to keep it in mind during my whole program without even imagining that I will probably remember it for the rest of my life. As part of our program at INSEEC Bordeaux, we needed to find a foreign company to work for during the summer break in order to live a new experience and arouse our pretty small resume. We were asked to learn both human and professional skills during this period. 1.1 What is the Walt Disney World International College Program? The international College Program is a summer work program based on the availability of foreign college students due to their summer vacations. This program last three months and is reserved for non-American students enrolled in a three to four year college program. They are required to work as a normal employee for the whole summer after a couple of weeks of training. Several tasks are available during the program, students are asked to choose what they want to do at the second interview in Paris. (For the French ICP) Among the jobs available: Main Entrance Operations | In charge of the whole welcoming process, parking organizations, greeting guests and keep them inform of all the activities, facilities and packages in the park. | Character Performer | Entertaining the guests while wearing the characters costumes and create interactivity with them. (No talking allowed) | Character Attendant | In charge of the escort...
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...PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs. Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1.0.2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1.0.3 PLACE This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated...
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...Summer Internship Program 2010 A REPORT ON “A STUDY ON COMPETENCY MAPPING FOR FRONT-LINE WORKERS “ IN ODYSSEY INDIA LIMITED” [pic] [pic] By T. Bhuvaneshwari. 09BS0000567 [pic] May 2010 A REPORT ON “A STUDY OF COMPETENCY MAPPING FOR THR FRONTLINE WORKERS IN ODYSSEY INDIA LIMITED” A report submitted as partial fulfillment of the requirement of MBA Program of IBS FACULTY GUIDE COMPANY GUIDE Mrs. Poornima Mr. Karthikeyan. S IBS Bangalore Faculty Assistant HR Manager Odyssey India Limited. By T. Bhuvaneshwari 09BS0000567 ICFAI BUSINESS SCHOOL, BANGALORE [pic] May, 2010 DECLARATION I hereby declare that the work being presented here is an authentic record of original work done by me on the summer internship project, “A STUDY ON COMPETENCY MAPPING FOR THE FRONTLINE EMPLOYEES AT ODYSSEY INDIA LTD “under the guidance of Dr. C. Poornima and is in partial fulfillment of the requirement for the award of the degree of Masters of Business Administration. I also certify that this work has not been submitted else where for the award of any other degree. Place : Bangalore T. Bhuvaneshwari. Date: CERTIFICATE This is to certify that the project entitled “A study on competency mapping for front line employees at Odyssey India Ltd.” being submitted to “ICFAI BUSINESS SCHOOL, BANGALORE “by, Miss. T. Bhuvaneshwari. For the award of the degree of “ MASTERS OF BUSINESS ADMINISTRATION...
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...Toys "R" Us, Inc. ___________________________________________________________________________________________ Toys "R" Us, Inc. Recent Developments Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Fast Facts Headquarters Address One Geoffrey Way, Wayne, 07470, United States of America Telephone + 1 973 6173500 Fax + 1 973 6174006 Website www.toysrus.com Ticker Symbol, Stock Exchange N/A Number of Employees 70,000 Fiscal Year End February Revenue (in US$ million) 13,543.00 SWOT Analysis Strengths Weaknesses Efficient distribution capabilities Dependence on selected vendors Industry recognition Seasonal nature of the business Multiple channel selling strategy Wide geographic presence Opportunities Threats Growth of web-based store concept Increase in counterfeit products Increase in consumer spending in the US Increase in organized retail crime Strategic collaborations Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Toys "R" Us, Inc. - Company Overview Toys "R" Us, Inc. (Toys"R"Us) is a specialty retailer of toy and baby products. The company’s product portfolio includes children’s apparel, juvenile, learning, entertainment, core toy, parenting and seasonal products. These products are sold under various private labels such as Fast Lane, Imaginarium, Dream Dazzlers...
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...Steve Jobs has been labeled a visionary by many, and rightfully so. Though he may not be the tech celebrity that he once was, nor is his name any longer so strongly associated with the basic, commonplace components of software and hardware design that he helped to pioneer and that computer users the world over take for granted, the charismatic, passionately counterculture chief executive officer of Apple Computer was once the most important individual in Silicon Valley and even today dictates the trends and, some would say, overall health of the industry, continuing to drive innovation. Steven Paul Jobs was born an orphan on February 24, 1955 in Los Altos, California. Steve Jobs was adopted from infancy by a Northern California machinist named Paul Jobs and an accountant Clara Jobs, both now deceased. Being mostly a typical boy Steve did well in school with no disciplinary problems to speak of. He was a person that was not easy to get to know, he guarded himself carefully, which is something he still does today. His girlfriend from Homestead High School in Cupertino California remembered him saying, ?Someday I will be a millionaire? in a completely serious manner. Steve would talk about the future a lot and was usually involved in some form of a crusade over one thing or another. Steve?s obsessive personality meshed quite well with his best friend Steve Wozniak whom he called ?Woz.? Steve Wozniak was a brilliant engineer and is responsible for some amazingly complex circuitry...
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...Career Pathway Assessment For as long as I can remember, I have always wanted to become a nurse. When I think back I am not sure why. I do remembered my auntie always caring for elderly people and for children. She had brought two houses in Philadelphia that was located next to each other. The first house was where she and some of the children that she cared for had lived and the house next door was where the elderly people had lived. Every summer I would stay with my auntie and I remembered I was excited to help her feed and care for them. I can also remember always wanting to become a candy striper in the hospital in which I did and I also remembered enjoying the experience. When I graduated from high school in 1986 I was accepted to the nursing program at SUNY Morrisville College in New York. I felt so overwhelmed in the program because it seemed that everyone there except for me had some type of nursing experience. I was only 17 years old when I left for college and it was my first time away from home that I was not focused which caused me to have to drop the nursing program. I was so disappointed in myself. I had changed my major to Business Administration. After doing a year and half at the college I ran out of money to continue school so I left and I joined the Navy. My desire was to enter into a medical field but at the time it was not available so I became an Air Traffic Controller but my focus was only to stay four years to get the educational benefits...
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...as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. Components of the Indian film industry The Indian film industry comprises of a cluster of regional film industries, like Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, etc...
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