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Superior Manufacturing Company

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Superior Manufacturing Company

Description Superior manufacturing company produces three kinds of industrial products (101,102 and 103) in its own dedicated factories. It uses a job costing system helping to evaluate and arrange the whole process of production, which is later replaced by a standard cost system in 2005. In the market of similar products, Superior faces seven competitors, one of which is the dominant company Samra, a price-­‐maker to some extent. As shown in the figure, Superior suffered a loss during 2004. What is worse, a weakened industry and some other problems like price reduction are coming in the following years. Problems and issues In terms of management changes and other reasons, Superior suffered a big loss even during an optimistic business year. It is obvious situation didn’t change better in the next year. It maybe aroused by some following issues. First, even though the 3 products of Superior occupy around 10% of market shares respectively, product 102 and 103 both made losses in 2004. Therefore, the president considered dropping 103

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