...Marketing Research and Promotional Message Becky Waldron PSY322 January 15, 2013 Vincent Bonina Marketing Research and Promotional Message Although still widely overlooked, women make up the majority of consumer purchases not only in the United States but worldwide. Studies show that women make 80% of the purchases in the United States, which amounts to $7 trillion dollars a year. When the marketing plan is focused at women, research needs to be current and ongoing, through surveys, and market statistics. When expanding the marketing message to include women or focus on women, focus on the following questions: what are women’s needs, perceptions and attitudes? How may these be used to create a marketing message? The traditional role of a woman in business and the household has changed dramatically over the past forty years. Therefore, so have needs, perceptions and attitudes of today women. The women of today are liberated worldwide more than ever before. Women around the world now have more life options, control of their lives more and this trend is expected to grow exponentially. More women are entering the workplace, resulting in women delaying marriage. These women have decided to continue their education and boosting their careers by making it the focus. Today’s workplace women are also putting of having children until they are in their thirties and forty’s, if they chose to have children at all. Generation Y has a renewed outlook on motherhood. Women...
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...in their eyes. Where does one derive this perfection from? According to Media activist Jean Kilbourne, she concludes that women sign themselves up to be on a perpetual diet by the media (both magazines and television programs). What we watch and read is bound to make us feel anxious about the way we look (http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm, viewed 21 June) A 1997 survey done at the Commonwealth Fund with adolescent girls shows that their main source of information about women’s health issues comes from the media (http://www.nationaleatingdisorders.org/nedaDir/files/documents/handouts/MediaBI.pdf, viewed 21 June). Familiar stereotypes of women include the femme fatale, the supermom, the sex kitten, the nasty corporate climber. The similarity of all these stereotyped images are women who are typically white, thin, and dressed up to the nines with not a hair out of place and make-up all intact. Media has portrayed their version of beauty and attractiveness of women through countless ads and articles found in women’s magazines. Women are viewed through their physical appearance as beautiful objects, more so than men (Unger, and Crawford, 127). Hence it is no surprise that women’s bodies are the target of sexual desires especially for men (Butcher, Coward, Evaristi, Garber, and Harrison, 27). With Singapore’s growing exposure to the western world, we are fast becoming westernized in many aspects, thus inheriting...
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...Christmas is nearing and all through the house are trails of cookie crumbs, tape, scissors, and wrappings as the girls are busy with everything they see that can be put under the tree. Leaving trails of story books, toys, hats, mittens, muddy boot prints, and fruit snacks. The fridge is covered with Christmas card photos of friends and relatives as well as Carlee & Cassie’s artistic makings. The Christmas tree is lit and there is a smell of simmering potpourri as Christmas music plays. Groceries & recipe cards are strewn throughout the counter tops. There is no time for laundary, house keeping, or bookwork. For there is a deadline to meet! Christmas is coming and there is still much to do!! Cadrien is a sophomore and beautiful as ever inside and out. She used to be our baker, but now rarely bakes since she eats nothing but steak. She has to keep her abs flat so she can look impressive in her wear. She looked fabulous in her part of the One Act production! She may be the next Melissa Gilbert . She is still an avid Nebraska Husker fan like her dad and super active in youth group and church. Still enjoys showing cattle and horses and meeting new friends. Not at all shy, but super outgoing with a desire to go into communications. She has a heart for others and I’m super proud of her good character, morals, and values. Carlee Jo-Jo is the yo-yo of the family. Coming and going and being busy-busy all the time taking care of her animals...
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...Joshua Gutzmer Mr. Phinizy English 10 November 12, 2014 Synthesis Essay The supermom syndrome has jumped genders. Now it is working men who want to be great fathers. What has changed to make the working dad’s life more stressful? Balancing responsibilities, goals, and a personal life is a struggle for many people, but the most important priorities in life such as family should not be neglected. In “Double Daddy”, societies expectation of dads are to work, make money, and tend to their kids needs weather it is taking your son to practice or spending time while taking your daughter to her recital. In the text Double Daddy, the phenomenon of daddy stress affects the executive office to the rank and file, and a growing number of single dads may feel it most. Married fathers are hardly immune. This supports the idea of society’s expectation of fathers, because dads are to work and make money, not necessarily to worry about their kids until work is done. Fathers should worry financially...
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...Family is a set of relationships The main tension we have talked about is the how the family exists in reality and how we view the family We organize ourselves as families because of economics, continuity, communication, convenience and efficiency The myths from the textbook are that marriage is universal, family harmony, you are what your family is, and the stable past The three revolutions: Post industrial – life and modernity, evolution of life, altered family with technology, work moved outside the home Old family had a lot of kids and worked on farms then had less kids and went to work (rural to urban) Life course revolution – advances in medicine and vaccines, family and people live longer, have less children and have more time for education and job pursuit, medicine helped people to live longer added stages in life that people never had before like old age and middle age and childhood stages Psychological revolution – family relationships used to be functional (roles) now it is about love and support, increased education increased peoples marriages Conservative views – decline, pessimists, and their values were traditional Avoid talking about women’s rights, claim that America’s problems are a result of the breakdown of family values Liberal – diversity (variation), optimists, and values were changing Claims that women’s problems are a result of job discrimination Feminist – diversity, caring for each other, women’s roles, individualism over...
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...Mr. Clark, Comp. 1 Formal Essay #1 (Final Draft) 02.09.11 Paycheck-to-Paycheck A popular phrase when out with friends is “I’m so broke.” However, it’s just a figure of speech, right? Most of us are fortunate enough to be well off with finances and have the luxury to have a little shopping spree here and there occasionally. But for the Millers that’s not the case at all. They have to live paycheck-to-paycheck and barely make ends meet. The town of Wanaque, New Jersey is very small, three miles long to be exact. But in this small town there are all types of social and economic classes from very poor to very wealthy. A family with a set of twins and another child just hitting elementary school would certainly be affected by this economy, yet the Millers still fight to keep their family functional. People take many things for granted like food, water, and shelter. Most of us can simply pay our utilities bills, sleep under a safe roof, and go grocery shopping when your refrigerator is empty. For the Millers it’s a different story. Anna Miller, mother of three, works part-time as a nanny for two homes and in retail. Eric Miller has been working at the same job for the past six years, and although he gets a holiday bonus every Christmas, he has never gotten a raise. Their three kids, twins Jason and Justin, and third child Jared are all attending the middle school in town. The family lives on the outskirts of our town in a neighborhood that’s not so great. They live...
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...Personal Responsibility and Determination Even though life gets in the way, personal responsibility is the way that I can take charge of my life. As an individual I am accountable for everything that I do because I am the only person that can determine how successful I will be in college and the workplace. Only through my determination and hard work can I steer toward accomplishing my goals that I have set for myself. It is important to keep my expectations realistic and achievable while setting the bar high enough to keep life interesting. My personal responsibility and accountability can be controlled and maintained by good time management and organization. I can manage my time by dividing up my days to work on my days to fit in time for God, my family, work and my education. By setting a specific time that I am going to work on my studies, I should be able to concentrate on the work without too much stress and neglecting my duties as a mother. Simply having the tools for school available when I need them will help me keep me on track with my education and all that it entails. Organization is already a huge part of my life because when I am organized with my time, job, and home, I find it much easier to relax. Prioritizing everyday activities at home such as laundry, working in the yard, and general household duties help me allocate my time to the things that are most important. So often, life presents us with things that “need” to be done but we always have...
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...The Image of Women in The Media Cheneka Wright PHI 208: Ethic and Moral Reasoning Instructor: Justin Murray June 7, 2016 We all seen the different stereotypes that the media has portray women to be from the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx. There has to be said that there have been some strides that have been made in which the way that women are portrayed in films, television, and even in magazines, and this has been over the last few decades. The presence as well as influence of women behind the scenes has also grown in many ways that were not so before. But have we come far enough. So my question is Has the Portrayal of Women in Today’s Society Health Role Models to Our Young People of Today? With the television shows that are aired on a day to day basis it’s hard to expect the portrayal of women to be any less than what it is…..negative. Is there an obligation for the media to show young people a more positive image of women or is it a duty of the parents? The notion of common good does not just happen. Establishing and maintaining it is the responsibility of everyone. Maintaining the social conditions from which we all benefit requires the cooperative efforts of all citizens. These efforts pay...
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...to see if women’s voting in the Senate has changed the overall culture of the Senate. In 1991, Clarence Thomas’s confirmation hearing for a spot on the Supreme Court was contested in the Senate involving allegations raised by Anita Hill. Only two female were Senators at the time, Nancy Kassebaum of Kansas and Barbara Mikulski of Maryland, neither served on the committee. After this confirmation hearing, a wave started in America, not a huge wave, but a wave nonetheless. While only five Senators does not seem like a lot, it is still better than two. And while holding twenty-two percent of the Senate seems low, it is still better than five percent. Women have to fight an uphill battle when it comes to running for office, she needs to be supermom, with a faithful husband, and being gentle but firm. These are just a few stereotypes women have to fight against. Every election, women gain more and more, one more seat, one more district won, this needs to be the goal. Slowly making the way to fifty percent, because we need the voices of women at not only the state level but the national level as well. Issues that affect women, abortion, childcare, birth control, and many others need the voices of strong women. Women who know what it is like to balance a career and a family life, and work to make life better, not only for women but for every citizen in the United States. ...
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...Miss representation” Carol Pardun writes, “Is advertising a mirror of society? Or an agent of change? The basic premise is something like this: if advertising is a mirror of society, then the advertising industry is not really to blame for all the problems associated with bad advertising. We’re to blame.” Introduction Advertising is the process of communication whereby a person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behaviour. Studies undertaken by the Media Awareness Network estimate that on average, the typical North American will see 3000 ads per day (2010). With such a high level of advertising around consumers every day, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends? This is important because should advertising shape society, the high numbers of advertisements in existence could have a substantial impact to society’s wellbeing, as well as the ethical issues surrounding the messages and behaviours advertisers are trying to achieve. The question of advertising as a mirror vs. creator of culture is one of the most debated issues of the relationship between advertising and society. Does the image of woman represented in advertising shapes society or mirrors already prevailing social trends? Hypothesis The advertising media produces messages,images and ideas of woman, which therefore affect the process of social change. Conclusion ...
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...Taylor Barto English 101 Holman 4/4/2012 Portrayal of Women in the Media In society today attractiveness can be the base of the empire that one builds. A certain look could be the entire reason someone gets a role in a movie or television show. Everything today is flashier, bigger, better, and more glamorous than before so why would women fall to any exception? These women on television can all play different roles, for example, the corporate climber, the supermom, the social butterfly, the ruthless villainess, but they all have one common denominator; their attractiveness. The women seen on television are beautiful, thin, and primarily white. These are the types of women the media wants us to strive to be like because it boosts their ratings. How many people would watch a television show about someone’s life that was less successful and less attractive? Many would agree that the last 30 years some progress has been made in how the media portray women in film, television, and magazines and there has also been a growth in the presence and influence of women in the media. Nevertheless, female stereotypes continue to thrive in the media we view every day. The media’s portrayal of women plays a significant impact on the effects to body image and self-esteem to implications in sports and politics. One current popular show that many young adults watch on television is a show, Gossip Girl. Gossip Girl follows the lives of Manhattan’s Upper East Side socialites. Each show...
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...Kimberly Smith April 27, 2012 University of Phoenix ETH/125 Instructor: Michael Seller Advantages and Challenges Advantages and Challenges Advantages and Challenges Learning about the social, cultural and economical conditions that affect racial and ethnic minority groups in the United States has helped me better understand the characterizations of minority groups. Being considered a minority myself, I was able to relate and understand to most of the topics that were brought up. What I learned more about my ethnicity (African American) were the different people involved during the civil right movement. I was able to learn who made long lasting impressions during that time. The minority group that I found the most interesting, and enjoyed learning the most about was the Native Americans. I never knew there were all these different organizations that catered specifically to Native Americans. I learned a lot about their culture and views of the world and things they went through and still go through to this very day. It was very eye opening for me. Trends will definitely continue to shape the face of the future of United States. United States is basically considered a melting...
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...Pakistan Supreme Court annulled New Law Protecting the Prime Minister Supreme Court of Pakistan on 3 August 2012 annulled the new law called Contempt of Court Act 2012(COCA 2012). Pakistan’s Supreme Court 3 August 2012 struck down a law designed to protect the new prime minister from being charged with contempt and thrown out of office like his predecessor. The court ousted the previous prime minister, Yousuf Raza Gilani, from office in June by charging him with contempt of court for failing to reopen corruption proceedings against President Asif Zardari. OIC suspended Syria The Organisation Islamic Cooperation(OIC) suspended Syria on 16th August 2012 saying the muslim world can no longer accept a government that “massacres its people”,further isolating the embattled regime. Senkaku Islands became the Bone of Contention between China and Japan Ten Japanese on 23 August 2012, made an unauthorized landing on Uotsuri, which is known in Japan as the Senkaku Islands and in China as the Diaoyu Islands. The uninhabited islands surrounded by rich fishing grounds are controlled by Japan but also claimed by China and Taiwan.The Senkaku Islands dispute engulfs in itself a territorial dispute on a group of uninhabited islands. Of the ten Japanese people who visited the island, five were apparently conservative local assembly members.The Senkaku Islands are located in the East China Sea between Japan, and the Republic of China. The archipelago contains five uninhabited islands. Somalia...
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...C H A P T E R 7 Work-Related Stress and Stress Management Learning Objectives AFTER READING THIS CHAPTER , YOU SHOULD BE ABLE TO : I Define stress and describe the stress experience. I Outline the stress process from stressors to consequences. I Identify the different types of stressors in the workplace. I Explain why a stressor might produce different stress levels in two people. I Discuss the physiological, psychological, and behavioural effects of stress. I Identify five ways to manage workplace stress. S ylvia Noreen thought that working at a small hospital in Prince Edward Island would reduce the stress she had experienced as a nurse in Ontario for 17 years. Instead, she discovered that Stewart Memorial Hospital nurses in Tyne Valley also experience unacceptable stress levels due to budget cuts and staff shortages. “There can be a lot of demands made on you,” says Noreen. “The workload can get quite strenuous at times.” With no vacations during her first year at Stewart, Noreen’s scheduled days off were precious time to recharge her batteries. Unfortunately, those moments were fewer than she had hoped. “We’re faced with being called back on our days off,” Noreen says. “It is trying at times.” Canadian nurses and other health care workers are feeling some of the highest levels of stress and burnout of any occupation across the country. With Montreal-area emergency rooms filled to 167 percent, nurses at St. Luc Hospital in Montreal recently...
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...A618C90F-C2C6-4FD6-BDDB-9D35FE504CB3 First American paperback edition published in 2006 by Enchanted Lion Books, 45 Main Street, Suite 519, Brooklyn, NY 11201 Copyright © 2002 Philip Stokes/Arcturus Publishing Limted 26/27 Bickels Yard, 151-153 Bermondsey Street, London SE1 3HA Glossary © 2003 Enchanted Lion Books All Rights Reserved. The Library of Congress has cataloged an earlier hardcover edtion of this title for which a CIP record is on file. ISBN-13: 978-1-59270-046-2 ISBN-10: 1-59270-046-2 Printed in China Edited by Paul Whittle Cover and book design by Alex Ingr A618C90F-C2C6-4FD6-BDDB-9D35FE504CB3 Philip Stokes A618C90F-C2C6-4FD6-BDDB-9D35FE504CB3 ENCHANTED LION BOOKS New York Contents The Presocratics Thales of Miletus . . . . . . . . . . . 8 Pythagoras of Samos . . . . . 10 Xenophanes of Colophon 12 Heraclitus . . . . . . . . . . . . . . . . . . . 14 The Scholastics St Anselm . . . . . . . . . . . . . . . . . . 48 St Thomas Aquinas . . . . . . . 50 John Duns Scotus . . . . . . . . . 52 William of Occam . . . . . . . . . 54 The Liberals Adam Smith . . . . . . . . . . . . . . 106 Mary Wollstonecraft . . . . 108 Thomas Paine . . . . . . . . . . . . . 110 Jeremy Bentham . . . . . . . . . 112 John Stuart Mill . . . . . . . . . . 114 Auguste Comte . . . . . . . . . . . 116 The Eleatics Parmenides of Elea . . . . . . . 16 Zeno of Elea . . . . . . . . . . . . . . . 18 The Age of Science Nicolaus Copernicus . . . . . . 56 Niccolò Machiavelli...
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