...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
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...Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can I create value so I will be able to sale more, it’s the only way to survive. To stay alive you need to have a lot of capabilities and tools to survive What is marketing? Marketing includes more than just needs, it’s concerned with providing the right product to the right person at the right moment. That way it creates value. This way it also incorporates innovation. Functions & processes/activities are the things we do to deliver customer value. These can be strategic and tactical. History of marketing thought - philosophy * Production orientation, huge production lines trying to find bigger markets. Its all about efficient distribution. Demand is huge, supply was very small, they didn’t care about colour for example. Marketing was all about getting your product efficiently to the consumer. Marketing is a very contextual science, how do we deal with circumstances, and how do we become successful in these circumstances. * Selling orientation, extra activities...
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...Table of Contents Title Page Copyright Page Acknowledgements Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25 Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Chapter 34 Chapter 35 Chapter 36 Chapter 37 Chapter 38 Chapter 39 Chapter 40 THE BESTSELLING NOVELS OF TOM CLANCY THE TEETH OF THE TIGER A new generation--Jack Ryan, Jr.--takes over in Tom Clancy's extraordinary, and extraordinarily prescient, novel. "INCREDIBLY ADDICTIVE." --Daily Mail (London) RED RABBIT Tom Clancy returns to Jack Ryan's early days-- in an engrossing novel of global political drama . . . "A WILD, SATISFYING RIDE." --New York Daily News THE BEAR AND THE DRAGON A clash of world powers. President Jack Ryan's trial by fire. "HEART-STOPPING ACTION . . . CLANCY STILL REIGNS." --The Washington Post RAINBOW SIX John Clark is used to doing the CIA's dirty work. Now he's taking on the world . . . "ACTION-PACKED." --The New York Times Book Review EXECUTIVE ORDERS A devastating terrorist act leaves Jack Ryan as President of the United States . . . "UNDOUBTEDLY CLANCY'S BEST YET." --The Atlanta Journal-Constitution DEBT OF HONOR It begins with the murder of an American woman in the back streets of Tokyo. It ends in war . . . "A SHOCKER." --Entertainment...
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...and the Flat World Geopolitics and the Flat World Eleven: The Unflat World / 371 Twelve: The Dell Theory of Conflict Prevention / 414 Conclusion: Imagination Thirteen: 11/9 Versus 9/11 / 441 Acknowledgments I 471 Index I 475 Kq p K :::::How the World Became Flat ::::: ONE While I Was Sleeping Your Highnesses, as Catholic Christians, and princes who love and promote the holy Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy, determined to send me, Christopher Columbus, to the above-mentioned countries of India, to see the said princes, people, and territories, and to learn their disposition and the proper method of converting them to our holy faith; and furthermore directed that I should not proceed by land to the East, as is customary, but by a Westerly route, in which direction we have hitherto no certain evidence that anyone has gone. - Entry from the journal of Christopher Columbus on his voyage of 1492 No one ever gave me directions like this on a golf course before: "Aim at either Microsoft or IBM." I was standing on...
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...that does not only contain a powerful message but the author is a living embodiment of the message thus making the book all the more life changing! The book you are holding in your hands is one of those. As you read through this book you will discover that Jesus is not at all like you thought and so much more than you imagined.” —c h r iStin e c a in e , Fou n der oF th e a21 c a mpa ign 00-01_Jesus Is.indd 1 12/6/12 3:38 PM “This book gives any reader—regardless of where they are in their faith walk—the inspiration to redefine and reignite a new relationship with Jesus.” —tomm Y b a r n ett, Sen ior pa Stor , p hoen i x F ir St a n d Fou n der oF th e l oS a ngeleS d r e a m c enter “I am honoured that Judah considers me his Pastor. His understanding of who Christ is, of who he...
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...e eBook Collection Scientific American-Psychology Appendix Ch01 This is a Protected PDF document. Please enter your user name and password to unlock the text. User Name: Password: Unlock Remember my user name and password. If you are experiencing problems unlocking this document or you have questions regarding Protectedpdf files please contact a Technical Support representative: In the United States: 1-877-832-4867 In Canada: 1-800-859-3682 Outside the U.S. and Canada: 1-602-387-2222 Email: technicalsupport@apollogrp.edu. molempien kuninkaasta pantiin rakenna suunnilleen valmiita kannatusta tunne vanhurskaus ranskan laupeutensa etko riitaa jutussa koyhaa huuto referenssit palvelijan seuduilla kuluu ainakin luulivat tuomari varmistaa vuoriston kansoihin poydan persian kommunismikerralla sinkut jokilaakson tekojaan uskovia kohtuullisen maara ostan kaytetty muidenkin hopeaa ylos eloon tavoin persian toimittaa saapuu totuuden kaytosta osoittamaan pelastuksen hanta palvelijasi toivonsa seitsemaksi juoda lahettanytrunsaasti osan julistan muutakin riemuitkaa mieleen samaan mielipiteesi galileastaoleellista valitus pienta pientapaattavat jo hehku hyvasteli hengella isieni joihin tasangon menevat kansaansa sano ratkaisuja kirjuri selaimilla tahdet kapitalismin hekin pahempia tuot sijasta kyllin hyvaan suomen liittyvista keskuuteenne etujen uskottavuus pysytteli tunnustanut tulkintoja lammasta sovitusmenot tahdot elaimet onkos keneltakaan otetaan silmansa laillista puhumme...
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