...CASE STUDY: EMI GROUP, PLC {MOHD SHUKUR B AHMAD 201233899} {INTAN DAHLIA AHMAD KAMAL 2012385223} {ROZAINI B MD NAJIB 2012942051} {NURHIDAYAH BT MD SETAMAM 2009181699} DR SITI ZALEHA SAHAK MKT 750 BM7701PA Table of Contents CONTENTS | PAGE | 1. Problem Statement 2. Industry Overview 3. Company Background 4. Porter Value Chain of EMI a. Primary Activities of EMI b. Secondary Activities of EMI5. TOWS Analysis6. Price Analysis7. Alternatives8. Choosing the Best Alternative | 33567911151922 | | | 1. Problem Statement The Universal Music Group (UMG) announced a pricing initiative designed “to reinvigorate the record business in North America”. UMG’s pricing initiative included a suggested retail price reduction, retailer display space requirements, and abolishment of retailer cooperative allowances and discounts. Therefore, the issues are: • How should EMI respond to UMG’s initiative? • What will the pros and cons of the sales and profit for each alternatives course of action? 2. Industry Overview The worldwide recorded music industry posted sales of $32 billion in 2002. This figure represented a 7% decline in dollar sales and an 8% decrease in unit volume from 2001. The United States is the largest market for recorded music at 39.4% of worldwide sales, followed by Western Europe t 36% and remaining from Asia and Latin America. Most of the sales and unit volume from all continents dropped except Western Europe. The...
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...EMI Group, PLC: CD Pricing in the Recorded Music Industry Case Study Matthew Curtis John Humphreys MKT 515 - Winter 2010 3/17/10 I. SITUATION ANALYSIS Nature of Demand EMI is the largest independent music company and is 3rd among the top 5 music companies globally, with 12.6% of the global market share. The firm engages in the recording, producing, and distribution of music, mainly through CDs. EMI is a British based company, but North America is the largest market for the music industry. CD buyers have low brand awareness and loyalty. They typically don’t even know the music company that is producing the product. Brand awareness for the artist is very high and will drive the purchase decision almost exclusively. Buyers will seek out a store to purchase the music they desire. However, brand loyalty is low, with many “one hit wonders” that are #1 sellers one year, then gone the next. CDs are durable goods. They last a long time, but people’s tastes for music may change and, thus, categorizes them as a non-durable good. In this case, it is more about music than the actual CD. The location of the purchase decision has changed dramatically with a significant number of people using the Internet to illegally share music files. EMI and its recording artists do not receive any compensation from music file sharing. Those music consumers who remain have shifted from music stores to mass marketers. The market for CDs in the United States is splintered into different...
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...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...
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...MOOC：Revolution in education While open courseware and large, distance learning programs have been around for over a decade, 2011-2012 saw the rapid launch of a new phenomenon—the “massive open online course” or MOOC, which has garnered the attention of lots of folks, from VC investors to big name universities. Lots of people are talking about how the new technology is going to change the education dramatically. And this article is aimed to give a quick review and reflection upon this massive trend. 1. What is it? As its name suggests, massive open online course (MOOC) is an online course aimed at unlimited participation and open access via the web . In addition to traditional course materials such as videos, readings and problem sets, MOOCs provide interactive various ways that help the students and instructors more easily engaged in an active learning experience. The instructors relied on computer-graded quizzes, exercises, and examinations to assess participants, eliminating the need for an army of teaching assistants and endless hours of manual grading. A thriving discussion forum and virtual study groups arose around the content, allowing students from around the world to ask and answer questions, post links to related resources, and submit new ideas. Students even added new, interactive exercises and platforms to the course and volunteers translated video dialogue and course materials into different languages. 2. Why it matters? Education is economically important...
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...[pic] Managing Multinational Corp. Pepsi in UK Company History PepsiCo’s beverage business was founded at the turn of the century by Caleb Bradham, a New Bern, North Carolina druggist, who first formulated Pepsi-Cola. Today consumers spend about $33 billion on Pepsi-Cola beverages. Brand Pepsi and other Pepsi-Cola products – including Diet Pepsi, Pepsi-One, Mountain Dew, Slice, Sierra Mist and Mug brands – account for nearly one-third of total soft drink sales in the United States, a consumer market totaling about $60 billion. Pepsi-Cola also offers a variety of non-carbonated beverages, including Aquafina bottled water, Fruitworks, and All Sport. Pepsi-Cola’s mission statement is to be the world's premier consumer product’s company focused on convenient foods and beverages. They seek to produce healthy financial rewards to investors as they provide opportunities for growth and enrichment to their employees, their business partners, and the communities in which they operate. And in everything they do they strive for honesty, fairness, and integrity. Pepsi-Cola began selling its products internationally in 1934 with its operations in Canada. Operations grew rapidly beginning in the 1950s. In addition to brands marketed in the United States, major products include Mirinda and Pepsi Max. Pepsi-Cola North America includes the United States and Canada. Key international markets include Argentina, Brazil, China, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand...
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...in the River | V.S.Naipaul | A Gift of Monotheists | Ram Mohan Roy | A House for Mr.Biswas | V.S.Naipaul | A Journey | Tony Blair | A Minister and his Responsibilities | Morarji Bhai Desai | A Nation is Making | Surendra Nath Bandhopadhye | A Pair of Blue Eyes | Thomash Hardy | A Passage to India | E. M. Foster | A Revenue Stamp (autobiography) | Amrita Pritam | A Strange and Sublime Address | Amit Choudhary | A Suitable Boy | Bikram Seth | A Tale of Two Cities | Charls Dikens | A Voice of Freedom | Nayantara Shehgal | A week with Gandhi | L. Fischer | Adventures of Sherlock Homes | Arther Canon Doel | All the Prime Minister's Men | Janardan Thakur | Allahabad Prasasti | Harisen | Amitabh- the Making of the Superstar | Susmita Das Gupta | Amukta Malyad | Krishna Deva Raya | An Unknown Indian | Nirod C. Choudhary | Anand Math | Bankim Chandra Chattopadhaye | Anna Karenina | Leo Tolstoy | Aparajito | Bibhuti Bhushan Bandopadhyay | Apple Cart | G. B. Shaw | Aranyak | Bibhuti Bhushan Bandopadhyay | Arogyaniketan | Tarashankar Bandopadhyay | Astyadhaye | Panini | Bakul Katha | Ashapurna Devi | Ban Palashir Padabali | Ramapada Chowdhury | Bandit Queen | Mala Sen | Bela Obela Kalbela | Jibanananda Das | Bengali Zamindar | Nilmoni Mukherjee | Bicramanchadev | Bilhon | Blind Beauty | Boris Pasternak | Buddhacharit | Asha Ghosh | Captive Lady | Michel Madhusudan Dutta | Causes of the Indian Mutiny | Sir Syyed Ahmed Khan | ...
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...Presented By | Ayman YASSINE TABLE OF CONTENTS I. INTRODUCTION II. MARKET ASSASEMENT A. Market Characteristics B. Market Evolution C. Smartphones D. Consumers Analysis III. APPLE IPHONE A. Executive Summary B. Life Cycle Analysis C. PESTEL Analysis D. SWOT Analysis E. Porter Five Forces Completion Theory Model F. McKinsey 7S Framework IV. REFERENCES Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple has recently been the largest publicly traded company in the world by market capitalization, and the largest technology company in the world by revenue and profit Established on April 1, 1976 in Cupertino...
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...RURAL DEVELOPMENT MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized...
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...INSTITUTE OF DEVELOPING ECONOMIES IDE Discussion Papers are preliminary materials circulated to stimulate discussions and critical comments IDE DISCUSSION PAPER No. 120 A Flowchart Approach to Malaysia’s Automobile Industry Cluster Policy Akifumi KUCHIKI* September 2007 Abstract In this paper, we apply a flowchart approach to investigate Malaysia’s automobile cluster policy. We investigate whether the industrial cluster policy has been successful or not, suggest policy prescriptions, and propose a way to prioritize policy measures. Our flowchart approach leads to the following three policy prescriptions: (1) Malaysian firms should establish sites for exporting compact cars with automatic transmissions; (2) actors in the public, semi-public and private sector should work to upgrade skilled labor; and (3) the central government should promote liberalization and deregulation to attract foreign firms into the supporting industries. Keywords: Malaysia, automobile industry cluster, policy prescriptions, actors, deregulation JEL classification: G18, O18, R11 * Executive Vice President, Japan External Trade Organization (JETRO) E-mail: akifumi_kuchiki@ide.go.jp The Institute of Developing Economies (IDE) is a semigovernmental, nonpartisan, nonprofit research institute, founded in 1958. The Institute merged with the Japan External Trade Organization (JETRO) on July 1, 1998. The Institute conducts basic and comprehensive studies on economic and related affairs in all...
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...A Literature Review of Gaming in Education Research Report Katie Larsen McClarty Aline Orr Peter M. Frey Robert P. Dolan Victoria Vassileva Aaron McVay June 2012 GAMING IN EDUCATION 1 About Pearson Pearson, the global leader in education and education technology, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher licensure testing, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information about the Assessment & Information group of Pearson, visit http://www.pearsonassessments.com/. About Pearson’s Research Reports Pearson’s research report series provides preliminary dissemination of reports and articles prepared by TMRS staff, usually prior to formal publication. Pearson’s publications in .pdf format may be obtained at: http://www.pearsonassessments.com/research. GAMING IN EDUCATION Abstract 2 The use of simulations and digital games in learning and assessment is expected to increase over the next several years. Although there is much theoretical support for the benefits of digital games in learning and education, there is mixed empirical support. This research report provides an overview of the theoretical and empirical evidence behind five key claims about...
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...BUILDING EVIDENCE-BASED ARGUMENTS DEVELOPING CORE PROFICIENCIES ENGLISH LANGUAGE ARTS / LITERACY UNIT GRADE 7 “Doping can be that last 2 percent.” OD LL DUCATION www.odelleducation.com OD LL DUCATION Page 1 EVIDENCE-BASED ARGUMENTATION Literacy – the integrated abilities to read texts closely, to investigate ideas and deepen understanding through research, to make and evaluate evidence-based claims, and to communicate one’s perspective in a reasoned way – is fundamental to participation in civic life. Thus, the importance of a literate citizenry was understood and expressed by Thomas Jefferson early in the life of our democratic nation. Today, students face the prospect of participating in a civic life that stretches beyond the boundaries of a single nation and has become increasingly contentious, characterized by entrenched polarization in response to complex issues. Citizens have access to a glut of information (some of which is nothing more than opinion passed off as fact) and are often bombarded by bombast rather than engaged in reasoned and civil debate. Learning the skills and habits of mind associated with argumentation – how to conceive and communicate “arguments to support claims, using valid reasoning and sufficient evidence” [CCSS W1] as well as how to “delineate and evaluate the argument[s]” and “the validity of the reasoning and relevance and sufficiency of the evidence” presented by others [CCSS R8] – is therefore...
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...Authors Paper Title Page Maryam Abdu Investigating Capital Structure Decisions and Its Effect on the Nigerian Capital Market 1 Norsuhaily Abu Bakar Rahimah Embong Ibrahim Mamat Ruzilawati Abu Bakar Idris Abd. Hamid Holistically Integraded Curriculum: Implications for Personality Development 16 Sandra Ajaps Geography Education in the Google age: A Case Study of Nsukka Local Government Area of Nigeria 30 Helen Afang Andow Impact of Banking Reforms on Service Delivery in the Nigerian Banking Sector 45 Billy Batlegang Green IT Curriculum: A Mechanism For Sustainable Development 59 Rozeta Biçaku-Çekrezi Student Perception of Classroom Management and Productive Techniques in Teaching 74 Thomas J.P.Brady Developing Digital Literacy in Teachers and Students 91 Lorenzo Cherubini Ontario (Canada) Education Provincial Policy: Aboriginal Student Learning 101 Jennifer Dahmen Natascha Compes Just Google It?! But at What Price? Teaching Pro-Environmental Behaviour for Smart and Energy-Efficient Use of Information and Communication Technologies 119 Marion Engin Senem Donanci Using iPads in a dialogic classroom: Mutually exclusive or naturally compatible? 132 Nahed Ghazzoul Teaching and Learning in the Age of 'Just Google it' 149 Saba A. Gheni Falah H. Hussein Teaching Against Culture of Terrorism in the Middle East 162 Jessica Gordon Bonnie Boaz Integrating Digital Media into Multimodal Compositions: Five Trends in the Transfer of Rhetorical Skills 173 ...
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...RESEARCH PAKISTANI SINGER’S EYE ON INDIAN MUSIC INDUSTRY (IMI) FOR EXPOSURE (-research by MADHU VIJHANI) TABLE OF CONTENTS SNo. | Particulars | Page no. | 1. | Introduction | 6-8 | 2. | Problem | 89-10 | 3. | Significance of the research | 11-14 | 4. | Objectives of the research | 15 | 5. | Hypothesis | 16 | 6. | Review of literature | 17-33 | 7. | Methodology | 34-36 | 8. | Data processing and analysis | 37-38 | 9. | Data representation | 39-48 | 10 | Conclusion | 49 | 11. | Bibliography | 50 | 11. | Annexures | 51-55 | Table of Data Analysis& Reppresentation SNo. | Particulars | Page no. | `1. | Number of people inclined towards music | 39-40 | 2. | Preference of music by people for different genre | 41-42 | 3.(i) | Number of people preferring Indian singers/music | 43-44 | (ii) | Number of people preferring Pakistani singers | 45-46 | 4. | Number of people favouring Pakistani singers in IMI | 47-48 | Introduction The term 'mass' denotes great volume, range or extent (of people or production) and reception of messages. The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals. With the advancement in Media Technology, people are no longer receiving gratification without questioning the grounds on which it is based. Instead, people are engaging themselves more with media products such as computers, cell phones and Internet. These have...
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...Globalization and the Information Economy: Challenges and Opportunities for Africa1 Derrick L. Cogburn, Ph.D. University of Michigan School of Information and Global Information Infrastructure Commission – Africa Catherine Nyaki Adeya, Ph.D. United Nations University Institute for New Technologies Prepared as a working paper for the African Development Forum '99 24-28 October 1999, United Nations Conference Centre United Nations Economic Commission for Africa Addis Ababa, Ethiopia 1 Copyright © 1999 Derrick L. Cogburn (dcogburn@umich.edu) and Catherine Nyaki Adeya (nyaki@intech.unu.edu). This paper reflects the opinions of the authors and not necessarily those of the institutions represented. Comments on the paper are welcome, and an updated version can be found at: www.si.umich.edu/~dcogburn/info_econ.htm. and www.intech.unu Derrick L. Cogburn and Catherine Nyaki Adeya ii ACKNOWLEDGEMENTS The authors would like to thank the officers and staff at the United Nations Economic Commission for Africa for their untiring patience and assistance on the st preparation of this paper. Special thanks to the team organising the 1 African Development Forum. Dr. Cogburn would like to thank his colleagues at the Global Information Infrastructure Commission for their assistance and support on the paper. Also, at the University of Michigan, he thanks his friends and colleagues at the School of Information, the Alliance for Community Technology, and the Centre for AfroAmerican...
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...MANAGING CULTURAL DIFFERENCES SIXTHEDITION MANAGING CULTURAL DIFFERENCES SERIES Managing Cultural Differences: Global Leadership Strategies for the 21 st Century, Sixth Edition Philip R. Harris, Ph.D., Robert T. Moran, Ph.D., Sarah V. Moran, M.A. Managing Cultural Diversity in Technical Professions Lionel Laroche, Ph.D Uniting North American Business—NAFTA Best Practices Jeffrey D. Abbot and Robert T. Moran, Ph.D. Eurodiversity: A Business Guide to Managing Differences George Simons, D.M. Global Strategic Planning: Cultural Perspectives for Profit and Non-Profit Organizations Marios I. Katsioulodes Ph.D. Competing Globally: Mastering Cross-Cultural Management and Negotiations Farid Elashmawi, Ph.D. Succeeding in Business in Eastern and Central Europe—A Guide to Cultures, Markets, and Practices Woodrow H. Sears, Ed.D. and Audrone Tamulionyte-Lentz, M.S. Intercultural Services: A Worldwide Buyer’s Guide and Sourcebook Gary M. Wederspahn, M.A. SIXTH EDITION MANAGING CULTURAL DIFFERENCES GLOBAL LEADERSHIP STRATEGIES ST FOR THE 21 CENTURY 25TH ANNIVERSARY EDITION PHILIP R. HARRIS, PH.D. ROBERT T. MORAN, PH.D. SARAH V. MORAN, M.A. JUDITH SOCCORSY Editorial Coordinator Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2004, Philip R. Harris, Robert T. Moran, Sarah V. Moran. All rights reserved. No part of this publication may be reproduced, stored in a...
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