In recent years the public has been subjected to the idea that there has been a change in medical thinking, adopting a new respect for natural treatments and nutritional supplements. As a result the public is spending billions of dollars on treatments for which there is little rationale or evidence, with unclear risks, based upon the supplement industry propaganda. Companies typically use a combination of strategies designed to create the impression of specific health claims. For example, companies will often have health professionals endorse their products. They are careful not to make any specific health claims, and often all they say is that the product is “healthy” and they recommend its use. The second component is the liberal use of testimonials. Testimonials are very useful to companies because they are simply relating what others are claiming about their products – they are not making the claim themselves. Also, it is not difficult to find positive testimonials for any product. Further, personal stories and recommendations are particularly compelling to the public. Finally companies will often cite basic research that shows their product contains certain components or has certain effects in vitro to substantiate their health claims. Therefore, the consumer is left with the definite impression that the product is supported by mainstream physicians and backed by research. Further, consumers are likely to believe that the health claims have been reviewed in some way, and at least companies would not be allowed to directly lie about their products safety and effectiveness. It is therefore not surprising that consumers are spending billions on an exploding supplement