...OM 367: Strategic Supply Chain Management Professor Stephen M. Gilbert Classroom: CBA 4.348 Class Meeting Time: TTH 12:30-2:00 Office: CBA 3.424 Phone: 471-9456 (O) e-mail: steve.gilbert@mccombs.utexas.edu Mail Box: Dept. of IROM, CBA 5.202 Fax: 471-3937 (O) Office Hrs: T-TH 10:30-11:30, and by appt. COURSE DESCRIPTION Supply Chain Management involves the flows of materials and information among all of the firms that contribute value to a product, from the source of raw materials to end customers. We will integrate issues from marketing (channels of distribution), logistics, and operations management to develop a broad understanding of a supply chain. By taking a strategic perspective, we will focus on relatively long term decisions involving the investment in productive resources, configuration of processes, product designs, and development of parterships with suppliers and channels of distribution. Although the development of analytical tools is not one of the primary objectives of the course, students should be comfortable with quantitative analysis. By the end of the course, you should have developed an appreciation for the major strategic issues trade-offs in supply chain management as well as the ability to use conceptual frameworks to make decisions. TEACHING/LEARNING METHODOLOGY The detailed course outline starting on page 6 lists, for every class session, the reading(s), case(s), assignment(s), and anything else of importance. Please read this outline carefully...
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...BUILDING STRATEGIE: TAKING THE COMPETITION TO COMPETITORS WITH “TRANSACTIONAL MODEL” Agenda • Brief Summary about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from the case • Recommendations Agenda • Brief Summary about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from the case • Recommendations Overview of Global PC Industry Overview of Global PC Industry • Since early 1980s, PC industry has been the most dynamic electronic industry sector • The global PC industry reached mature level by mid-1990s • Dell and Gateway starts their build-to-order strategies, resulted to the total supply chain respond swiftly to change • Emerge of e-commerce (online sales) hastened PC industry’s clock speed Overview of Global PC Industry • PC-makers enjoys high profits 1990, however, they experiences an extreme downfall in early of 2000 • In 2004, in order to maintain PC vendor’s market position, vendor consolidation can develop economies of scale in order to go into a global presence • Global PC industry currently affected by two major trends; commoditization which is about mass-produced and the absence of mid-market, which separate to the customers that demand cheapest products and that of exclusive products Agenda • Brief Summary about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from...
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...The Fresh Connection Game Strategic Supply Chain Management SHT 4001 University of HUDDERSFIELD Name: Zhen Lei (Ray) ID: U1069600 Course: Transport & Logistics management Module Leader: Jayne Hemmingham Executive Summary The main purpose of this report is to discuss and introduce the experience of playing the fresh connection game with answering three main questions, The first one is to consider the competitive strategy of the team and evaluate the scope of team’s supply chain strategy was marching with its competitive strategy. The second is to utilize the financial information to analysis the situation of the business in the last round. Examples need to be explained how our team’s supply chain strategy influenced the financial performance of our team. The last point is to explain how the information can be used in the business to achieve sustainable improvements. The participants not only need to introduce their experience of the game but also demonstrate relevant academic theory and concepts. Introduction This report concentrates on reflecting on the experience of playing the fresh connection game experience. The fresh connection is a website which is one the strength of supply chain management researching environment and is played by both students and professionals. It provides a learning experience of supply chain. The students will make strategic decisions in the supply chain of the fresh connection which is based on a substantial producer of...
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...Table of Content |ITEM |Page Number | |Executive Summary……………………………………………………………………………………………….. |3 | | Introduction…………………………………………………………………………………………………………… |4 | |Operations Model and case analysis……………………………………………………………………… |5 | |Case criticism………………………………………………………………………… |6 | |Recommendations.……………………………………………………………………………………………… |7 | | | | 1- Executive Summary ➢ The Aim of that report is studding Lamson corporation Plant ➢ Though certain game analysis to keep the total costs incurred over 12 periods to the minimum ➢ The main objective is to decide would it be cheaper in the long run to incur overtime costs , inventory carrying costs or stock out cost or is it impossible to avoid all 3 costs ...
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...EBUS308-1402A-01: Introduction to e-Business Zumba Fitness E-Commerce Business Plan Brittany Lattimore 11 May 2014 Table of Contents Executive Summary 3 Mission Statement 3 Company Summary 3 Business Model 4 Stakeholders 6 Supply Chain Management Plan 7 Supply Chain Management System 7 Procurement Process Product Flow 8 Coordination Activities in the Product Procurement Process 9 Information Flow in the Supply Chain 9 Financial Flow in the Supply Chain 10 Customer Relationship Management Plan 12 Customer Touch Points 12 Customer Profile 14 Customer Satisfaction and How it’s Measured 15 Internet Branding and Marketing Plan 17 Market Analysis Summary 17 Brand Strategy 18 Customer Engagement Plan 19 Technologies Used 20 Recency, Frequency, Monetary (RFM) Analysis 21 Performance Metrics 22 Data and Information Management Plan 24 Data and Information Collected 24 How the Data and Information Will Be Used 24 Policies and Procedures That Protect Customer Information 25 References 28 Executive Summary Mission Statement Zumba Fitness is a business that is dedicated to helping people all around the world lose weight and reach their fitness goals in a different way. Our mission is to provide fun, yet challenging exercise routines and programs that will kick start that motivation to get moving without the dread of going to the gym or running several miles. We encourage everyone to make their workouts as hard or as easy as necessary...
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...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
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...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
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...Executive Summary for HBS Global Supply Chain Management Simulation Introduction – The game has supply chain managers of a mobile manufacturing company plan the rollout of two mobile phone models, i.e.: basic ad high end each year. Managers have to take a decision on the product designs consisting of 1-4 options, arrive at expected monthly demand and plan a sourcing policy. This performance is evaluated by board members on parameters of service levels, sourcing policy, production flexibility, forecasting accuracy, supplier order level changes & design selection affecting demand uncertainty. This also forms the basis of their votes. Analysis of board member requirements gives us the win game strategy as always keeping a safety stock on the basis of standard deviation, implementing a flexible sourcing policy using a supplier with large lead time and a supplier with small lead time, selecting a design that boosts product volumes & profitability while ensuring low demand variability. Analysis – The game is divided into four playoffs. Each playoff is independent in terms of previous year’s performance and demand realization. Key issues to achieving objective are: 1. Unavailability of historical demand trends 2. Conflicting view of forecasters 3. Long lead times for cost effective oversea supplier and high costs for domestic suppliers 4. Effects of design options on demand uncertainty Issues were mitigated through optimum selection of Product design: Product...
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...Executive Summary MYO by Thalmic Labs Planning and Controlling the Supply Chain ISCOM/471 Executive Summary MYO by Thalmic Labs Thalmic Labs is a technological start-up company that is about to release the MYO. The MYO is a armband remote control, that can interface with almost anything, with Bluetooth technology. It can control vehicles, models, computers, video games etc. The applications are almost limitless. The supply chain for Thalmic Labs is joined by a few larger investment companies that have given the creators of the MYO armband access to their expertise in manufacturing and research and development (R&D). The main contributor, Intel, will be a crucial partner for Thalmic Labs because they have the experience in scale production and designing next generation products. The four primary types of manufacturing processes and their descriptions are: 1. Job shop – A job shop is a very flexible operation with many different activities with which work can pass, such as a machine shop. It is high in variable cost, labor content, and skill. It tends to have a jumbled flow with many products. It also tends to be a low volume process. 2. Batch Shop – This is similar to job shop, except activities are in more of an assembly line flow. A car manufacturer’s conveyor belt is an example except different from assembly line because it can fill specific customer orders. 3. Assembly – In an assembly work is processed in a fixed sequence, just like a...
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...Executive Sales and Operations Planning Main Street August 7, 2009 Company Presented by: LOGO - PCI Associates President Adjunct Instructor – IU Kelley School of Business - IUPUI John S. Pennington Why Plan? Planning is a strategy for survival. Planning can be anywhere on the spectrum from the dream to the nightmare. PCI Associates 2 Why Do Organizations Plan? To anticipate and prepare for the future To ensure adequate and available resources To complete projects on time To avoid problems To establish backup plans To ensure we don’t forget tasks To determine potential results PCI Associates 3 What’s The Alternative? The alternative to planning is NOT planning, & businesses that do not plan are extremely difficult to control and manage: EXPEDITING is endemic Drift from Crisis to Crisis Priorities change from minute to minute High Stress diminishes customer service Costs are difficult to contain PCI Associates 4 What needs to be planned? Resources Information Systems Finances Services Products Materials Labor Equipment Facilities 5 PCI Associates SALES AND OPERATIONS PLANNING PCI Associates 6 Sales and Operations Planning All functions are aligned on one business plan CUSTOMER Strategic Plan Business Plan Sales and Operations Planning (Integrated set of Numbers) Mfg. Lab Finance HR Sales & Mktg. Aggregate Sales Plan Key Accounts Recruitment and Training Plans Territories Prd’n Plan Master Schedules Inventory Plan...
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...Executive Summary Introduction: Global Supply Chain Management Simulation is game that player decide the design, demand of forecast and number of production for a cell phone company. The company has two products, Model A and Model B, the latter is more expensive than the former in cost and selling price. The time in the game split into 4 years and, in each year, player has to make decisions for the company. In the end of each year, player will see the financial report and, based on the report, do some necessary adjustments for decisions next year. Analysis: Design At the beginning, we want to be conservative. So we choose designs which have no effect on our cost. Then in coming years, based on our knowledge and information provided by managers, we chose designs which we think are important for customers. Supplier choose and production For Model A, we chose “farfar away” supplier, because Model A is a normal item that we wouldn’t suffer huge markdowns in the end of each year. In addition, compared with “far away” supplier, “farfar away” supplier has lower setup cost, though its lead time is longer. But we can order more to manage the stock out issue. For Model B, we chose “pretty close” supplier in the first year, because we want to choose a lower setup cost option and because Model B is a high-end one that we wouldn’t suffer high stock out cost. In second year, we found that the capacity of “pretty close” doesn’t match the monthly demand. So we switch to “re-vefas”...
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...1. Question Supply Chain Resources definition are Materials, People, Information, Money or any other such resources that must be managed for profitable business operations. Define and describe brief information of the resources defined. Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Interconnected or interlinked networks, channels and node businesses are involved in the provision of products and services required by end customers in a supply chain. Supply chain management has been defined as the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally. SCM draws heavily from the areas of operations management, logistics, procurement, and information technology, and strives for an integrated approach. Commonly accepted definitions of supply chain management include: • The management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, company, resellers, and final consumers. • The systematic, strategic coordination of traditional business functions and tactics across all business functions within a particular...
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...Executive Summary Nintendo Company Ltd. is a strong contender in the home entertainment industry and has faced the challenge of developing and maintaining a competitive advantage over the years. Its mission is to offer the highest quality products and services while treating their customers with attention and respect. Since 1983, Nintendo has focused on video game consoles and with the introduction of the Nintendo Wii console the company gained a strong hold as a leader in this industry. In 2008, Nintendo experienced various production and legal issues. However, their most significant challenge during this time was identifying and investing in innovative products that would allow the firm to continue to expand in the video game industry; while defending itself from rivals (Sony and Microsoft). Our analysis is based on various analytical tools, including SWOT (Appendix A), segment analysis (Appendix B), competitive strength assessment (Appendix C) and financial ratios (Appendix D). Overall, Nintendo has several opportunities and strengths of which they can take advantage to stay competitive in the market. However, their competitive threats and weakness pose significant financial challenges for the firm. Based on our analysis, we considered the following alternatives: 1. Continue to focus on the existing marketing strategy by differentiating itself from the competition; 2. Expand the video game product line to include games with improved graphics and functions for...
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...I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 3 Table of Contents Situation Analysis ......................................................................................................................................... 4 Internal Environment ............................................................................................................................... 4 Key Executives ...................................................................................................................................... 4 Board of Directors ............................................................
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...Marketing Plan: Sony Playstation 3 Brian Moats A marketing plan focusing on Sony’s Playstation 3. Introduction to Marketing Business 120 4/13/2008 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 2 Table of Contents Situation Analysis .......................................................................................................................................... 4 Internal Environment ................................................................................................................................ 4 Key Executives ....................................................................................................................................... 4 Board of Directors ........................................................................................
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