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Supply Chain Management Term Paper

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Supply Chain Management
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[Abstract] With the updates of music carriers, the market of headsets expanded quickly. Using the in-ear headsets as a sample product, this paper works on the requirements, souring, logistics, sustainability and costs of the product, and finally works out a supply chain for this product.
[Keywords] Supply chain management, headsets

Overview
Product introduction
I choose customized in-ear headsets (or earbuds) as my product. And my firm will be located in Shanghai, PRC. Several colors and different sound drivers are provided. The type of sound drivers used in the headsets, the appearance of the shells and the cable color are determined by customers.
Background information
As music players get smaller and smaller today, people found there’s no more space for the convenience promotion of music carriers. Thus, customers start to focus on the quality of music they hear. In the past years, the market of earbuds especially those in-ear headsets whose price is over $50 has expanded, and becomes a 10-billion trade.
I’m quite interested in audio products and this idea came out when I was looking for a new earphone on some e-stores. That moment I was browsing the official site of Ultimate Ears, the very famous brand of professional ear monitors, and it’s also well known for its customized in-ear monitors for vocalists. I hope to figure out how this kind of customized-pattern works if it is applied to low-price products.
Product snapshot Product name | Customized In-ear Headsets | Target Customers | Store of audio products | | Manufacturers of front end (e.g. CD player, MP3/MP4, cell phone); | | End user(Directly order from online shop) | Component Details | Name | Size | Quatity | Marterial | Moving Coil Units | Diameter: 10mm | 0-4 | / | Balanced Armature Units |

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