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JRT2: SUPPLY CHAIN – TASK 1
SIMULATION ANALYSIS
TROY A. KRUMWIEDE
WESTERN GOVERNORS UNIVERSITY

JRT2: SUPPLY CHAIN – TASK 1
SIMULATION ANALYSIS
Simulation Analysis
PrimeComp is a company introducing a new line of microcomputers throughout the world market. It is PrimeComp’s mission to provide its customers, from around the world, with quality computer systems that meet specific business requirements at the best possible value.
During the first quarter of operation, PrimeComp’s management reviewed market research to develop two brands in two target segments. PrimeComp’s primary brand, Champion, would be marketed to the Mercedes target market. A second brand, Globetrotter, would be designed for the secondary market, Traveler.
To best reach PrimeComp’s customers, it was determined that two sales offices would be necessary. The first sales office was located in New York, North America and the second would be opened in Tokyo, Asia. These two locations revealed the most potential for the two brands and target markets. A factory was built that would create approx. 3,250 units per quarter.
PrimeComp generated financing by issuing closely held stock. A total of 20,000 shares of common stock were issued at 100 per share to the owner and team members. This investment will be used for all first quarter expense and the unused balance will be carried over to quarter two.
During the second quarter we will need to hire sales, services, and factory worker personnel. Compensation packages will be designed to be above the industry average to ensure the employment of motivated employees that will provide a greater chance of success and higher demand. A total of five sales people will be employed at each sales office. Both brands will be sold in each city.
Taking advantage of the market research a price and priority is set. The Champion brand will be set to be

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