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Submitted By ClyChen
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What Business Model Advantage Differs from Competitive
Advantage: A Case Study of 7-Eleven Japan

Yuwei Shi, Ph.D.
Fisher Graduate School of International Business
Monterey Institute of International Studies
460 Pierce Street
Monterey, CA 93940
Phone: (831) 647 6682
E-mail: yuwei.shi@miis.edu

Keywords: Business model, strategic management, competitive strategy

2
Abstract
This paper introduces a business model framework based on a synthesis of a wide array of diverse business model definitions and related arguments. The intention is to make the theory discussions on business model more useful to the design, development and analysis of actual business models. The synthesis follows the mainstream strategic management theories of profit under competition. The business model framework includes four interrelated component models: the exchange model, the organizational model, the resource model, and the financial model, each with its own strategic logics.
Together these component models and their strategic logics describe a comprehensive business model, which enables more meaningful strategic analysis. In order to demonstrate the use of this framework, particularly in comparison with the more traditional competitive analysis, this paper also applies the framework to analyzing the business model of 7-Eleven Japan. It states the additional insights drawn from the comparative analyses, and draws implications for the managerial task of business model design and development.

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How Business Model Advantage Differ From Competitive Advantage:
A Case Study on 7-Eleven Japan
Riding the decade-new Internet and e-business wave, the term business model has risen to prominence in the mainstream business vocabulary and garnered increasing attention from academic researchers. And yet few studies on the topic have gone beyond an ontological

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