... When designing a website it’s important to understand the objective of the website being designed. Is the website being used as an information portal? Or is it being used as a way of generating a call to action or other goal? If the website is a shopping cart, is the site designed properly for ease of use and customer performance? What type of website to use is very important also? What is the customer looking for when they arrive at the site? The audience is the key to getting it correct, and if the demographics of the users are wrong the site will never prosper and be a good tool for either data or information. Designing a site takes time and patience along with research. Easy to use web pages gives the user a fast and informative way to surf your website while finding what they need and allowing the user to have a wonderful experience. When this happens the user is more likely to return to your website and tell others as well. Answer 2 I think three things that you should consider are: What the users want when they arrive at your site, Do they need customer support or troubleshooting help or are they going to be purchasing things, and finally Are they going to be reading or searching for information. You have to keep your customers wants first. If you start straying from what they want because you wanted to try and make it more appealing to...
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...| | |Cloud Hotels PLC | |Case Study | |Alistair Charles | |Dec. 2012 | Dec. 2012: Background Information on the Organisation Cloud Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. Despite the current economic climate they recently acquired a small hotel chain headquartered in Spain. Cloud’s chief executive decided that half of the new hotels in Spain would be retained and rebranded as part of the Cloud Hotels Group; the other half will be sold. This will support Cloud’s strategic objective of growing the organisation slowly to make sure that new ventures are well supported and opened on time and on budget. Cloud’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. Most guests stay for one to three nights and are a combination of business and leisure travelers. The hotels are typically situated in urban locations that are easily accessible by public transport. Tourists are attracted...
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...Communication chapter outline The ImporTance of Verbal communIcaTIon Language and Perception Language and Power Power and Words Power and Accent Power and Identity Labels WhaT Is Verbal communIcaTIon? Functions of Language Components of Language Influences on Verbal communIcaTIon Gender Age Regionality Ethnicity and Race Education and Occupation eThIcs and Verbal communIcaTIon Hate Speech Confirming and Disconfirming Communication ImproVIng your Verbal communIcaTIon skIlls “I” Statements Become Aware of the Power of Language The IndIVIdual, Verbal communIcaTIon, and socIeTy 88 “ The verbal elements of communication are the foundation on which meaning is created. When I took a trip to Britain, I thought people would speak with a “British accent.” I didn’t realize that there are many different accents and the differences are not just pronunciation, but also vocabulary. In order to get my message across, I learned to avoid using slang words as much as I could. I didn’t realize how much American slang I use in my everyday speech! Despite the many different ways of speaking English across the UK, I felt the way that I speak English made me stick out as an American. W hen we think of “communication,” we tend to think about the verbal elements of communication: the words people choose, the accents they speak with, and the meanings they convey through language. We frequently don’t consider the ways in which verbal communication...
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...Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times. Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc. As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television...
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...EDU-225 Instructional Technology April 13, 2013 Instructor: Toni Kutner COMPREHENSIVE CLASSROOM TECHNOLOGY PLAN Mission Statement: Teachers will promote 21st Century Pedagogy. Emphasis will be placed on core subjects to support state standards of learning. In addition, students will develop skills in creativity, critical thinking, problem solving, communications and collaboration, life skills and digital technology. Technology will be a tool to engage students in the learning process. Teachers will engage in professional development to enhance education. Teachers will prepare students for success in the 21st century global and multicultural community. Vision Statement: The 21st century student will learn to his or hers fullest potential. Technology will be woven into traditional and innovative teaching methods to enhance student learning. The needs of students will be fully addressed to prepare them for lifelong learning, personal success and independence for their future achievements. Rational: In order to prepare students of the future, it is necessary to engage students with the aid of new technologies. Students of today are digital natives. They have grown up in a society filled with innovative technology. Technology is advancing in an accelerated pace. It is role of educators to keep pace with these advances and find new and innovated ways to facilitate student learning. “Traditional 20th century educational practices will no longer...
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...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
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...111. PI.Is.III111.rsflllll M. Phenomenon Keirsey and Bates's Please Understand Me, first published in 1978, sold nearly 2 million copies in its first 20 years, becoming a perennial best seller ~ll ov~r ~he world. Advertised only by word of mouth, the book became a favo~te tralmng and counseling guide in many institutions-government, church, buslnes.s-and colleges across the nation adopted it as an auxiliary text in a dozen dIfferent departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential messag~: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves. Now: P"IS' IllIIrstalllll H For the past twenty years Professor Keirsey has continued to investigate personality differences-to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they...
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...Issues in Business Management and Economics Vol.1 (3), pp. 047-060, July 2013 Available online at http://www.journalissues.org/journals-home.php?id=2 © 2013 Journal Issues Original Research Paper The adoption of mobile phone: How has it changed us socially? Accepted 7 July , 2013 Augustine Addo Institute of Entrepreneurship and Finance, Department of Entrepreneurship and Finance, Kumasi polytechnic, P. O. Box 845, Kumasi, Ghana. Author Email: augustine_addo@yahoo.co.uk Tel: +233263928024 Mobile phone use has changed from a percieved item of luxury to an every day necessity for many people. This study therefore examined how the adoption of mobile phones has impacted in changing the behaviour and attitude of users. Kumasi Polytechnic was used as the study area. A total of 250 respondents were randomly selected for this study. Using indepedent sample t-test and a descriptive case study in which a combination of qualitative and quantitative techniques were used to analyze the data, the study finds positive evidence of positive influence in mobile adoption in enhancing communication is significant. Mobile phone has changed the way people communicate and live by influencing peoples’ life in a wide scope predicated to change society in a larger and deeper way more than its intended use as communication tool. The adoption of mobile phones have some negative effects such as enhancing crime, diversion of attention, increased social anxiety and capturing obscene audio-visuals...
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...Кухаренко В. А. Практикум з стилістики англійської мови: Підручник. — Вінниця: Нова книга, 2000. — 160 с. Кухаренко Валерия Андреевна, д.ф.н., проф., кафедра лексикологии и стилистики английского языка факультетеа РГФ ОНУ им. И. И. Мечникова CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Graphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics...
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...Кухаренко В.А. Практикум з стилістики англійської мови: Підручник. – Вінниця. «Нова книга», 2000 - 160 с. CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Craphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics of the Sentence. Syntactical SDs. Sentence Length…………………………………..38 One-Word Sentences. Sentence Structure. Punctuation. Arrangement...
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...Examination Paper of Principles and Practices of Management 1 IIBM of Business Management IIBM Institute of Business Management Examination Paper MM.100 Principles and Practices of Management Subject Code-B101 Section A: Objective Type & Short Questions (30 marks) This section consists of multiples choice and short notes type questions Part one carries 1 mark each & part two carries 5 marks each. Attempt all questions Part One Multiple Choices: 1. A plan is a trap laid to capture the ________ a. Future b. Past c. Policy d. Procedure 2. Which of the following is the function for employing suitable person for the enterprise? a. Organizing b. Staffing c. Directing d. Controlling 3. ___________ means “ group of activities & employees into departments”: a. Orientation b. Standardization c. Process d. Departmentation 4. This theory states that authority is the power that is accepted by others: a. Acceptance theory b. Competence theory c. Formal authority theory d. Informal authority theory 5. Which of the following means dispersal of decision-making power to the lower levels of the organization? a. Decentralization b. Centralization c. Dispersion d. Delegation 6. This chart is the basic document of the organizational structure: a. Functional chart b. Posts chart Examination Paper of Principles and Practices of Management 2 IIBM of Business Management c. Master chart d. Departmental chart 7. Communication which flow from the...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE This page intentionally left blank THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE SIXTH EDITION ± ± John Algeo ± ± ± ± ± Based on the original work of ± ± ± ± ± Thomas Pyles Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Origins and Development of the English Language: Sixth Edition John Algeo Publisher: Michael Rosenberg Development Editor: Joan Flaherty Assistant Editor: Megan Garvey Editorial Assistant: Rebekah Matthews Senior Media Editor: Cara Douglass-Graff Marketing Manager: Christina Shea Marketing Communications Manager: Beth Rodio Content Project Manager: Corinna Dibble Senior Art Director: Cate Rickard Barr Production Technology Analyst: Jamie MacLachlan Senior Print Buyer: Betsy Donaghey Rights Acquisitions Manager Text: Tim Sisler Production Service: Pre-Press PMG Rights Acquisitions Manager Image: Mandy Groszko Cover Designer: Susan Shapiro Cover Image: Kobal Collection Art Archive collection Dagli Orti Prayer with illuminated border, from c. 1480 Flemish manuscript Book of Hours of Philippe de Conrault, The Art Archive/ Bodleian Library Oxford © 2010, 2005 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including...
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...A–Z OF eBUSINESS MODELS Written and researched by Suntop Media Adobe Systems A Adobe Systems Adobe Systems was founded by John Warnock (now CEO and chairman) and Charles Geschke (president and chairman). Both worked at Xerox’s famous Palo Alto Research Center (Parc). Geschke arrived there via Carnegie Mellon and Xavier University. Warnock took a more circuitous route by way of the Evans & Sutherland Computer Corp., Computer Sciences, IBM and the University of Utah. Adobe helped ignite the revolution in desktop publishing in the early 1980s. Its software includes Adobe Acrobat and Adobe Photoshop. Headquartered at San Jose, CA, it now employs 2,700 people. Adobe’s interests include Adobe Ventures and Adobe Ventures II. Venture capital partnerships with Hambrecht and Quist have earned over $100 million since 1994. Links: www.adobe.com Amazon.com Amazon.com must be the most talked about company in the world. For a business that’s just five years old that’s quite an achievement; for one that has yet to make a single penny in profits, it’s unheard of. But then Amazon.com is more than just a business; it’s a business phenomenon. Launched as a website in June 1995, by the beginning of 1999 Amazon.com Inc. had a market capitalization of $6 billion, by August 1999 it had jumped to $20 billion. Amazon’s value can vary by several billion depending on stock market sentiment. Founder Jeff Bezos has promoted Amazon.com to the point where it is now synonymous with ecommerce...
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...* LEGL 200 * Course Outline Chapter 1: Introduction to the Legal System 1. The law consists of enforceable rules governing relationships among individuals and society. 2. The law serves several purposes. a. Protect individuals b. Protect society c. Protect property, and d. Protect objectives 3. How does the law achieve the aforementioned purposes? a. By establishing confidence in the enforcement of laws b. Providing a certain degree of predictability as to what will happen if the laws are violated 4. If any society is to survive, its citizens must be able to determine What is legally right and wrong and be able to determine what sanctions may be imposed on them if they commit wrongful acts 5. Why should you care about the law? a. The law affects virtually ALL business transactions and activities, including: i. Hiring and firing ii. Workplace safety iii. Manufacturing, distributing & marketing of products iv. Financing v. Accounting & ethics and vi. Many other areas as well 6. You are the owner of a company called Compudata – a computer software & systems company. You receive an inquiry from BMI, Inc. regarding your company’s various services. a. What are some of the legal issues you need to consider? i. How do we enter into a contract Contracts ...
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