...Target Segment of Surf Excel in Bangladesh Need Washing and cleaning clothes. Benefits Surf excel is putting efforts to provide a product from which customers will have superior quality in washing clothes. They are also trying to serve a value standard, form which consumers will have a platform where customer will have a cause to be confident about their clothing and cleanliness thus become tension free. Segmentation Demographic * Main target is housewives with kids. That refers to a age between 25 to above. Surf excel have targeted this age group of women because group with this characteristics are mostly the decision makers of detergent powder or clothing washing materials for the home. Specifically in our sub-continent, most of the women over 25 of age are housewives. They are the responsible person for the cleanliness in home. Economic * Price of a 500gm pack of surf excel is Tk. 99 in Bangladesh. Which is a whole month of detergent supply for an idol family. But there are lot of other brands in the market with different price tags in the market. For an instance, one can purchase 500gm pack of Wheel or Chaka washing powder at Tk. 37 or 900gm pack of Rin washing powder at tk. 110, which is lot cheaper than Surf Excel. On the contrary, the same person can purchase 2.5kg of Breeze detergent powder pack for Tk. 836, which is comparatively expensive. Which means, surf excel has targeted families with higher middle class or above status, who can afford the price...
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...MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON – NEW To purchase this, Click here http://www.activitymode.com/product/mgt-330-week-1-dq-1-surf-shop-comparison-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON - NEW 1)Access the web sites of Ron Jon Surf Shop (http://www.ronjonsurfshop.com/) andHilo Hattie (http://www.hilohattie.com/aloha/). Explain how the two companies are similar and how they are different. Can you find elements of organizational planning, organizing, staffing, leading, and control in their web content? Provide specific examples. Respond substantively to two other learners. Ron Jon’s and Hilo Hattie’s are similar in quite a few ways. They both started as retail stores selling products to consumers. They both have adapted to the changing of the times. They both now offer other services. For example, Hattie’s now offers coffee and food in one of their locations. Ron Jon’s offers a variety of services to include a resort and surf school. The companies are different in many ways as well. Hattie’s has a total of seven stores while Ron Jon’s has 12 different establishments. MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON – NEW To purchase this, Click here http://www.activitymode.com/product/mgt-330-week-1-dq-1-surf-shop-comparison-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON - NEW 1)Access the web sites of Ron Jon Surf Shop (http://www.ronjonsurfshop.com/) andHilo Hattie (http://www...
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...MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan, Surf Excel, Comfort, Lux, Pond’s, Lifebuoy, Lipton, Brooke Bond, Energile, Knorr, Pearl Dust, and Supreme brands. The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited. KEY TO SUCCESS: To build customer value, satisfaction and hardcore loyalty with the brand. Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems. Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change according to consumer needs. Being a pioneer, Surf had to work...
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...Petersen 1 ! Zachary Petersen Professor Edward Park FFYS 1000-27 12 October 2015 Has Globalization Rode Too Far Into the Surf Industry? The modern surfboard building industry was started in a backyard by a couple of friends, trying create a foam based surfboard to make something they could have more fun on in the ocean. They created an amazing product, proceeded to make boards for their friends, and later teach their friends to make surfboards. A culture was solidified and the techniques were handed down verbatim to the new board builders. The overwhelming sense of tradition and respect for the roots of the craft is strongly woven into the every individual in todays industry (prior to the start of Asian manufacturing of surfboard “pop-outs”). For these reasons amongst others, the board building industry is different than most other industries and does not follow normal patterns of globalization. The advancements in technology over the years, opportunities for cheaper labor and alternate materials have not changed the way the industry operates. Even with the addition of technology and manufacturing procedures, the fundamentals of how a board is made has not changed since it was first made in the late 50s. The industry is very exclusive, but not closed. There has been no opposition to globalization; globalization has kept the industry progressing forward. Most master shapers (people who sculpt the surfboard) and glassers (people who do the fiberglass sealing)...
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...Billabong International began its operations in 1973, thanks to the inventive of the founder, Gordon Merchant, who wanted to create new kind of surfboards for better enjoying is favorite activity (Billabong 2009). From the North Burleigh factory the company grew exponentially: during the 80’s Billabong went international, during the 90’ it consolidated its position in the international scene and from 2001 it began a series of acquisitions that expanded Billabong products from surfboards to wetsuits, snowboard, outwear, watches (Billabongbiz 2011). The strength of Billabong it has always been its brand. For example a 2008 research of the firm BrandFinance, evaluated the worth of Billabong brand equal to $1.6 billion, 41% of the company’s value (SmartCompany 2008). That it explained with the fact that Billabong operates in the highly competitive and very brand-conscious surfwear industry. The surfwear industry exploded in the 80´: when it comes to garments, all the major technical brand began to be available not only to the specialists, but also to the rest of the consumer population This created a big opportunity for all the mayor competitors alongside with Billabong, but also put pressure on them, since they were force to find a balance between two different direction, one leading to the basic market of surfers and the other to the secondary market of the emulator. This is a tricky combination, because, while the dedicate surfer is more interested in the utility of...
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...Creed McTaggart is a 19 year old fresh faced kid from West Australia who is known best for his unique modern style of surfing. He is a laid-back bloke who listens to grungy music, has long hair and has for the last six months been continuously been nominated for the hippest dude in the surf. He’s been postured as a cultural magnate, photographed just as much out of the surf than in it. He’s been moulded into the most unique character within the surfing industry. He is extremely well educated in music, has a tweaked full rotation and shreds at skating. He is young, wild and cruises around the world surfing and conceptualising projects to keep him moving. Creed is sponsored by a large number of big name surfing brands such as: Billabong, Epokhe eyewear, Globe footwear and Hayden Shapes surf boards. First...
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...definition of determination. In her youth she pioneered to get women to be taken seriously as professional athletes. She has had to overcome many obstacles at such a young age such as the attack, rejection, and equal treatment. But these setbacks and sacrifices have led her to be victorious despite only losing one battle. She had a dream to be a professional surfer but it wasn’t as simple as that. Bethany Hamilton was born in Kauai, Hawaii into a family of surfers. At such a young age surfing was a big part of her life. At age eight she entered in a state-wide surf competition and won both the long board and short board divisions. Later, she was then the runner up at a national competition. Bethany had one dream, one goal in life, and it was to become a professional surfer. This all changed in the blink of an eye. At age 13 it was just like any other ordinary day when she went out into the water to do what she loved most, surf. Bethany was waiting for a wave when all of a sudden a shark bit her left arm and pulled her underwater. One shark was all it took to ruin her dream, but not for Bethany. After this brutal attack, Bethany was left with only one arm. She had to go through multiple surgeries just to survive. She lost over sixty percent of blood due to this attack. This not only affected her physically, but emotionally as well. “Courage, sacrifice, determination, commitment, toughness, heart, talent, guts. That’s what little girls are made of; the heck with sugar and spice” (Hamilton...
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...Beachbeat Surfboards is a surfboard manufacturer and retailer located in the United Kingdom. They specialize in high quality customizable surfboards. Within its 26 years of service Beachbeat has produced and sold thousands of surfboards throughout the world, becoming one of Europe’s premier board producing factories. Originally started by a board shaper named Chops Lascelles, Beachbeat has become a major player in the surfboard industry. His mission was to bring the highest possible quality surfboards to surfers around the world. This could be achieved through his desire to make many types of quality boards so that people could ride better. He wanted to create boards that “follow function, not fashion”. The company has grown from one man to nine people working many hours to produce top quality surfboards. The production process runs through 8 stages with each person specializing in an area to maximize efficiency and quality. The assembly line process can produce a custom board in around a week. With shipping times added in a board can go from being a customer design to breaking waves in 3 weeks. This time length allows the company to maintain its high levels of quality and precision work, without forcing the customer to wait long amounts of time to ride their new board. The first step in any board shops production is shaping. The board is cut into the general “surfboard” shape and then sanded and cut down to its final shape. The shape can take on many different forms...
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...Discuss the relative importance of the proposed research within its discipline Every hospitality organization confronts with errors which result in negative consequences for the business (e.g., faulty product, loss of time and revenue, customer dissatisfaction) (Van Dyck et al., 2005) and employees (e.g., stress and turnover intentions) (Guchait, et al., 2016). Error management culture involves organizational practices and procedures related to communication about errors, learning from errors, sharing error knowledge, helping in error situations, and quickly detecting, analyzing, and resolving errors (Van Dyck et al., 2013). Strong error management culture has been found to positively influence organizational and employee outcomes (Van Dyck et al., 2005; Guchait, et al., 2016). Work engagement refers to a positive, fulfilling, work-related state of mind that is characterized by vigor, dedication, and absorption (Schaufeli et al., 2002a). Research has indicated that low work engagement leads to negative work-related outcomes (poor performance and attitudes) (Schaufeli et al., 2004; Ram et al., 2011) Given the health and safety issues prevalent in the hospitality industry, it is important to identify factors that impact employee health. While previous research has identified burnout, job engagement and job empowerment as predictors of employee health, there are several research gaps in the hospitality industry area. Building on several research fields (psychology, business...
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...radically. The sport which was once not even known to more than a handful of people has traveled across the globe. Even though there are still several isolated and undiscovered, hundreds of surf spots are frequented by different types of surfers every day. There are numerous surf spots from northern to southern California, however, here is the list of our top five: Rincon, Santa Barbara Situated on the border of the Ventura and Santa Barbara County line, Rincon is divided into 3 breaks - Rivermouth, Indicators, and the Cove....
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...movement everywhere throughout the world. The sea calls to individuals who adore the rush of riding waves. Individuals who affection to surf can invest hours out in the ocean without enjoying a reprieve. Surfers regularly live with flat mates in little lofts just so they can be near the sea. On the off chance that you end up surfing throughout the day, you will need to claim no less than one most loved surfboard. You might be worried that you won't have the capacity to discover any surfboards inside of your financial plan, however it is conceivable to discover great surfboards that are modestly valued in the event that you know where to look. Utilized surfboards can be incredible deals. You can discover utilized surfboards as a part of the arranged notices online or in a neighborhood daily paper. On the off chance that you need to purchase an utilized surfboard from a store, you can inquire as to whether they offer utilized ones. Before you purchase an utilized surfboard, check with the store to check whether they will acknowledge it back on the off chance that you have...
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...1.0SECTION A 1.1PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs. 1.2CURRENT TARGET MARKET Billabong is a brand that offers numerous products designed to accommodate numerous lifestyles. Included in their extensive range are products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint, however, it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3CURRENTLY SOLD In the mid 1980's, just over ten years since the birth of Billabong, the successes of the small Australian brand were being recognised world wide and Billabong products were in high demand. This led to the export of Billabong products to the global market with countries such as the USA, Japan, New Zealand and Europe first in line. Today, the product range available extends as far as 2200 lines in Australia, 1300...
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...inflates bladders on the PFD allowing the surfer to ascend to surface more quickly. Training involves paddling, underwater rock running simulating being held down by waves for long periods of time, and gym workouts. Mental aspects have been honed by years of experience in ever larger and more dangerous conditions, knowledge of surf spots and water conditions, and knowing all gear is in...
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...!!!What Is A Wave Period? Have you ever tried surfing? In order to surf, we need waves. However, there are things that a surfer needs to consider when looking at waves. One of the things that surfers look at is the size of the wave. For more experienced surfers, they will most likely want to surf on waves with a high amplitude. Also, it won’t be any fun if a wave appears and disappears quickly. Surfers will want to ride waves that last long, or waves with a long cycle, and so they look at the wave period. The __wave period__ tells us how long it takes for a wave to complete its cycle, or we can say that it is the time it takes for two wave peaks to occur. The conventional symbol for wave period is ‘’T’’, and its standard unit is in ‘’seconds’’....
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...It is so interesting to know and read about a sport history in a story such as surfing and how it’s begun in Hawaii to California, to a wider culture. Reading The World in the Curl, explained to me that the evolution of surf culture experienced by surfers and non-surfers alike. Also that surfing has made a pretty big mark on mainstream culture all over the world. I felt that surfing requires leisure time ! No matter how rebellious surfers may feel, they’re only getting to score those all day offshores because they are at least middle class, if not wealthier. They’ve got enough cash to live by the beach, buy the equipment, and have time off. There was an interesting thing that the author points out that ancient Hawaii only developed a strong...
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