1. Consumers are the one who decide whether a style is fashionable or not. It is because.
2. Flapper style- 20s, Gibson Girl- early 1900s, Grecian- Ancient Greece.
3. A) Button-down oxford shirts and loafers. B) Pearl necklace and Chanel suit. C) Overalls and one-piece pajamas.
4. A) Style- the district way a garment looks; the combination of features that makes it different from other garment.
Fashion- is a style that is accepted and used by the majority of a group at any given time.
Design- is a particular style that may be expressed in a great many designs. All different yet related because they are in the same style.
B) Classic- a style that remains genera fashion acceptance for an extend period of time.
Fad- a short lived fashion, generally concerned with some detail of design, mostly affecting only a narrow group within the total population.
6. Consumer use of a fashion product follows a cycle similar to the buying cycle; however, the use cycle begins after the buying cycle and endures beyond the buying cycle’s decline and obsolescence stage.
7. Fashion changes are outgrowths of changes in consumer needs and require the support of the majority. Consumers dictate what styles will become fashions by accepting some style and rejecting others.
8. 1) Consumers establish fashions by accepting or rejecting the styles offered. 2) Fashions are not based on price. Just because something is expensive does not mean it will be successful.
3) Fashions are evolutionary in nature; they are rarely revolutionary.
4) No amount of sales promotion can change the direction in which fashions are moving.
5) All fashion end in excess.
