...37,1 B2B e-marketplaces: a typology by functionality Kenneth J. Petersen Department of Management, Colorado State University, Fort Collins, Colorado, USA 4 Received January 2005 Revised July 2006 Accepted July 2006 Jeffrey A. Ogden Air Force Institute of Technology, Wright Patterson AFB, Ohio, USA, and Phillip L. Carter W.P. Carey School of Business, Supply Chain Management, Arizona State University, Tempe, Arizona, USA Abstract Purpose – The purpose of this article is to develop a typology of e-marketplace functionality and then link the typology to the associated value creation potential of differing types of e-marketplaces. Design/methodology/approach – In-depth interviews with the executives of 50 e-marketplaces, a web/mail-based survey of another 350 e-marketplaces and interviews with several e-marketplace customers were conducted. Findings – B2B e-marketplaces offer a variety of different value propositions. Leading e-marketplaces have a well-developed strategy for reaching a particular segment of the buying community, based on service needs. Developing e-marketplaces do not demonstrate the same focus. On one hand, only a few e-marketplaces had developed the same winning constellations of services, while on the other hand, most were planning a roll-out of a wide variety of services that would carry them far beyond a focused strategy. The success of this approach seems problematic. Practical implications – The prudent customer of an e-marketplace should...
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...Alexandrina Andreyanova 艾丽克 B2B brief overview and marketing Internet-based business-to-business (B2B) e-commerce is conducted through industry-sponsored marketplaces and through private exchanges set up by large companies for their suppliers and customers. Of course, companies also sell to business customers through their own Web sites. In the early 2000s, industry-sponsored marketplaces (ISMs) accounted for only a small percentage of B2B transactions. The main reason, according a survey of 25 ISMs published in the industry periodical B to B, is that ISMs have had problems convincing buyers and sellers to use them. For one thing, companies are reluctant to acquire customised designs through marketplaces because they don't want to reveal proprietary information on an site that is shared by competitors. These companies fear they will give away too much information about their competitive strategies simply by taking part in such a marketplace. ISMs also do not necessarily level the playing field for small companies against larger competitors. As a result, companies use such marketplaces mainly to purchase commodity goods, manage their supply chains, and conduct indirect procurement transactions not related to their core business. Business-to-business (B2B) e-commerce is significantly different from business-to-consumer (B2C) e-commerce. While B2C merchants sell on a first-come, first-served basis, most B2B commerce is done through negotiated contracts that allow the seller...
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...most profitable retail shopping day before Christmas is the Friday after Thanksgiving. It’s often called Black Friday, because it’s the day retailers move out of the red and into the black on their income statements. But not anymore . . . Cyber Monday is quickly replacing Black Friday as the big shopping day. Cyber Monday occurs on the Monday after Black Friday weekend. Cyber Monday is the day when consumers go back to work and shop on the Internet for products they found on Black Friday on retail shelves. Almost 80 percent of online retailers state that sales significantly increased on Cyber Monday last year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600,000 visitors on Cyber Monday, almost double the usual traffic. Like all online businesses, Ice.com recognizes that danger...
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...Chong W.K., Man K.L., Zang N., 2011, "An Interoperable B2B e-Commerce Framwork for e-Marketing Capabilities"; International Association of Engineers, PP 223 to 227 • Kumaran L.A., Ganesan, 2011, " Influence of E-Business in SME's Supply Chain Management: A Status Review", European Journal of Social Sciences - Vol23, PP423 - 500 • Shukla R.K., Garg D., Agarwal A., 2011, " Understanding of Supply chain: A literature Review", International Journal of Engineering Science and Technology, vol 3, PP 2059 – 2072 • Cooper, M.C., Lambert, D.M., & Pagh, J. (1997) Supply Chain Management: More Than a New Name for Logistics. The International Journal of Logistics Management Vol 8, Iss 1, pp 1–14 • Handfield and Bechtel, 2001; Prater et al., 2001; Kern and Willcocks, 2000; Bowersox and Closs, 1996; Christopher, 1992; Bowersox, 1989 • Kouvelis, P.; Chambers, C.; Wang, H. (2006): Supply Chain Management Research and Production and Operations Management: Review, Trends, and Opportunities. In: Production and Operations Management, Vol. 15, No. 3, pp. 449–469 • Halldorsson, Arni, Herbert Kotzab & Tage Skjott-Larsen (2003). Inter-organizational theories behind Supply Chain Management – discussion and applications, In Seuring, Stefan et al. (eds.), Strategy and Organization in Supply Chains, Physica Verlag. • Larson, P.D. and Halldorsson, A. (2004). Logistics versus supply chain management: an international survey. International Journal of Logistics: Research & Application...
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...A Report on Customer Attitude Towards M‐Commerce in B2B Submitted to Ms. Priya S Senior HR Mydeals247 At Mydeals247 Bangalore, Karnataka Prepared by Anumeha PGDM 2014‐16 IIM Rohtak Acknowledgement I would like to express my heartfelt gratitude to all the employees of Mydeals247, who constantly made me feel at home, even though my training span was for only two months. I would also like to profusely thank all the members of the Business Develpoment Team for being kind enough to answer my queries whenever I approached them. I would like to specially extend my thankfulness to Mr. Venu G. Somineni for motivating us constantly during these two mots of internship. I would like to thank Mr. Panchseheel and Mr. Rafique for taking pains in helping me grasp the existing work processes and at the same time making the environment cheerful to learn in. I would also like to particularly mention Mr. Aneef and Ms. Anjali for being kind enough to always offer a helping hand and a cheerful smile. Last, but far from least, I would like to profusely thank Ms. Priya S, for offering his constant guidance and motivation which helped me complete this internship programme with a gain in knowledge and experience and in a timely manner. Contents E‐ Commerce Industry in India Trends in B2B eCommerce Concerned Challenges Company Profile ...
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...E-Commerce and B2B Business One of the characteristics of a B2B product is that in many cases it is bought by a committee of buyers. It is important to understand what a brand means to these buyers. Buyers are usually well-versed with costing levels and specifications. Also, due to constant monitoring of the market, these buyers would have excellent knowledge of the products too. In many cases the purchases are specification driven. As a result of this, it is vital that brands are clearly defined and target the appropriate segment. As explained above, every one product can only be associated with one brand. Because of this, it is vital that companies find a white space for their brand, an uncontested category to occupy space in the minds of the buyer (Fitzgerald, M. (2001). In differentiating one’s brand, companies can use various strategies, often referring to the origin of the goods or the processes used to manufacture the product(s). Some have identified up to 13 such strategies. Depending on the company’s history, the competitive landscape, occupied spaces and white spaces, there could be one or many strategies that any company could use. Ultimately, a strong B-2-B brand will reduce the perceived risk for the buyer and help sell the brand. B2b, or business-to-business, is a sort of trade transaction that is focused around the trade of items and administrations from business to business, instead of business to purchaser (Friedman, M. (2001). A run of the mill inventory...
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...attributed to the exploitation of emerging Information & Communication technologies to realize the potential of revolutionizing, streamlining and improving supply chain operations (Patterson, Grimm & Corsi, 2003; Cagliano, Caniato & Spina, 2003). Particularly, electronic procurement or e-procurement has been established as a significant aspect of electronic business operational excellence (Barua, Konona, Whinston & Yin, 2001). Prior to commencing, one should first define the term e-procurement used in this context. According to Davila, Gupta & Palmer 2003, any ICT contrived to expedite the acquisition of goods and services over the net by either a public or private organization can be defined as e-procurement. These include software, B2B market exchanges, B2B auctions and purchasing consortia purported to atomize workflow, influence organisational spend, as well as seek out contemporary sourcing opportunities virtually (Davila et. al, 2003). E-procurement is evident as several norms. Some of the general types include, but are not limited to; - Electronic systems supporting conventional procurement such as - Web- enabled Electronic Data Exchange (EDI-IT) - EDI functions as an application that enables the transmission of messages between computer programs of 2 differing entities. The migration to open networks allows messages to be communicated in batches and eliminates for data duplication. A concern with EDI would be the higher costs of implementation, as both the sender and receiver...
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...IEEE International Conference on e-Business Engineering A CASE STUDY: ADOPTION OF INFORMATION TECHNOLOGY IN E-BUSINESS OF UNITED ARAB EMIRATES Fahim Akhter College of Information Technology Zayed University Dubai - United Arab Emirates fahim.akhter@zu.ac.ae Keywords: Abstract: Electronic Commerce, Internet, Online Shopping, United Arab Emirates This research conducted to identify factors that affect e-commerce adoption among people of United Arab Emirates. The focus of this research is to discover at what extent security and privacy factors contribute to the adoption of e-commerce. This study has been designed to explore why online shopping is growing so fast among some users, and so slowly among others. 2051 questionnaires were distributed by using different media such as email and Internet to the subjects and received back only 21% questionnaires from respondents. The result shows that all of the independent variables played important roles in determining the adoption of e-commerce and created a gap between users who are adopting e-commerce and those who have not. The finding also shows that there are two significant factors, making an impact on the adoption of e-commerce, which are the user’s educational background and their understanding of security features implemented by the vendors. 1 INTRODUCTION The United Arab Emirates (U.A.E) has made major efforts to establish itself as an e-commerce hub in the Middle East region and established itself on a par...
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...ACKNOWLEDGEMENT I express my sincere thanks to Mr. Vineet Kumar (Regional Manager), Mr. Vikram Mishra (Sales Head) for giving me the opportunity to do training and to learn and upgrade my skills in this esteemed company. I want to express my gratitude and sincere thanks to Mr. Ravi Kumar (Sales Manager) for his valuable guidance and support in planning, organizing and structuring the conduct of my summer training and in compilation of final of final report. Under his able and close supervision was able to successfully complete this work. The present work reflects at every part his valuable and wise suggestions, discussions and criticism. I am also very much Thank full to Mr.Gaurav Mishra (ASM) & Mr. Ajay Pratap(ASM) for his great guidance witch got in the period of summer training and to the other employs of marketing department of “Indiamart Intermesh Ltd”. I am very thankful to my faculty Guide Ms. Sonia Singh who guided me to accomplish the project and I dedicate this project report to my faculties. ANUPAM MANGLIK MBA(M&S) A0102207022 PREFACE Quiet frequent these days, people talk of Marketing & Sales both in academic institution and industries. Several project works are undertaken and accomplished year after year. But in most cases, very little attention has been paid to an important dimension relating to project work. The result is that much of the project research, particularly in social science, contains endless word spinning and too many quotations...
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...BUSINESS RESEARCH METHODS PROJECT ON GALLUP INTRODUCTION Gallup, Inc. is a research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became famous for its public opinion polls, which were conducted in the United States and other countries. Gallup works with major businesses and organizations around the world. In 1988, four years after George Gallup died, Selection Research (SRI) purchased the company from its heirs. SRI wanted the Gallup name to use on its polls, which gave them more credibility and higher response rates. Today the poll is used to gain visibility. Some of Gallup's key practice areas are employee engagement, customer engagement, talent management, and well-being. Gallup has nearly 40 offices in more than 20 countries. World headquarters are in Washington, D.C. Operational headquarters are in Omaha, Nebraska. Gallup's current Chairman and CEO is Jim Clifton. Gallup delivers forward-thinking research, analytics, and advice to help leaders solve their most pressing problems. Combining more than 75 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of the world's constituents, employees, and customers than any other organization. Gallup consultants help private and public sector organizations boost organic growth through measurement tools, strategic...
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...M02_TURB3315_05_SE_C02.QXD 9/4/07 7:54 PM Page 42 2 E-MARKETPLACES: STRUCTURES, MECHANISMS, ECONOMICS, AND IMPACTS Learning Objectives Upon completion of this chapter, you will be able to: 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines. 5. Describe the major types of auctions and list their characteristics. 6. Discuss the benefits, limitations, and impacts of auctions. 7. Describe bartering and negotiating online. 8. Define m-commerce and explain its role as a market mechanism. 9. Discuss competition in the digital economy. 10. Describe the impact of e-marketplaces on organizations and industries. CHAPTER Content How Blue Nile Inc. Is Changing the Jewelry Industry 2.1 E-Marketplaces 2.2 Types of E-Marketplaces: From Storefronts to Portals 2.3 Transactions, Intermediation, and Processes in E-Commerce 2.4 Electronic Catalogs and Other Market Mechanisms 2.5 Auctions as EC Market Mechanisms 2.6 Bartering and Negotiating Online 2.7 E-Commerce in the Wireless Environment: M-Commerce and L-Commerce 2.8 Competition in the Digital Economy and Its Impact on Industries 2.9 Impacts of EC on Business Processes and Organizations Managerial Issues Real-World Case: Wal-Mart Leads RFID Adoption Appendix 2A: Build-to-Order Production ISBN: 0-558-13856-X 42 ...
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...Abstract A Traditional coffee shop, The Broadway Café was founded in 1952, and it was a local hotspot for many years. The Broadway Café still operates these days without technology. However, with the rapid growing technologic in business, the companies that do not adapt to the technology age possibly will find themselves with difficulties to survive the strong competition. In order to the Broadway Café survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage to be the first coffee business on the neighborhood. The café have also a wide variety of options available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its profits...
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... Abstract For e-commerce, or e-business “…the e stands for ‘electronic networks’ and describes the application of electronic network technology” which can include the internet or other electronic data. “E-commerce covers outward-facing processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, purchasing of raw materials and supplies for production and procurement of indirect operating-expense items, such as office supplies. It involves new business models and the potential to gain new revenue or lose some existing revenue to new competitors. It's ambitious but relatively easy to implement because it involves…suppliers or intermediaries such as Web-based marketplaces; and integration of technology with modestly redesigned processes for order handling, purchasing or customer service. E-business includes e-commerce but also covers internal processes such as production, inventory management, product development, risk management, finance, knowledge management and human resources.” (Bartels, 2000) Electronic-network retailing, or e-tailing, is how a firm retails or sells its products or services via the internet. It is a subset of e-commerce and includes many of the multifaceted layers of e-business. This essay will give an overview on the current state of e-tailing. It will examine the critical success factors, advantages and drawbacks, size, growth trends, and areas of consumer products that do...
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...Term Paper: A Key Concept in Information Systems On a daily basis, for many Americans ecommerce is something we participate in. For example online bill payment, or purchasing from an e-tailer are a few ecommerce transaction we make. By definition, ecommerce or electronic commerce, is the purchasing and selling of products or services via the internet. About 40 years ago ecommerce was introduced and, to this day, it continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. Since its inception in the 1970's, the safety, convenience, and user experience of ecommerce has improved exponentially. The thought of living without ecommerce nowadays seems unfathomable, complicated and an inconvenience to many. The development of the Electronic Data Interchange paved the way for ecommerce. Traditional mailing and faxing of documents was replaced by EDI, which enabled the digital transfer of data from one computer to another. Partners who were in business could transfer orders, invoice and other business transactions using a data format that met the predominant set of standards in North America. A Value-Added-Network (VAN) would examine the order once it is sent, and direct it to the recipient's order processing system. No human intervention was necessary for the transfer of data with EDI, it was all done electronically. An English inventor, innovator and entrepreneur called Michael Aldrich, is credited with...
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