We, the Marketing students of San Beda College, are conducting a research in line with the vogue/trend of Milk Tea shops within Mendiola Vicinity. We ask for your cooperation and sincerity. Rest assured that your answers will be confidential. Thank you. I. Profile Information: Name: ________________________ (optional) Gender: Female Male Age: ____ Direction: Check the box that 1) Are you still a student? Yes No 2) Do you drink Milk tea? Yes No 3) How often do you drink Milk tea? Once a week Twice a week Thrice a week Four times a week Five or more times week 4) Do you drink milk tea with your friends? Yes No 5) What milk tea shops do you visit? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 6) From a scale of 1-8, 8 being the highest and 1 being the lowest, which Milk tea shop do you like and visit most? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 7) How did you learn about milktea? Family Advertisements Friends Social Media Sites Blogs, Reviews, Newspaper 8) How much do you spend for a milktea? Php 50 – Php 75 Php 75 – Php 100 Php 100 – Php 125 Php 125 – Php 150 Php 150 and above 9) What encourages you to drink milktea? Taste Quantity Promos Price 10) Do you know about the health benefits or risks of drinking milk tea regularly? Yes No 11) What are the flavors of Milk Tea that you want? Wintermelon Caramel Vanilla Chocolate Lychee Others: _________________ 12) What type of sinkers do you want? Pearl Nata Pudding Popping Boba Others: ________________ 13) What is the sugar level that you want for your Milk Tea? 25% 50% 75% 100% 110% 14) Are you willing to try different Milk Tea flavors? Yes No
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