For Determining Spending Capacity
A) On average, about how many meals a day do you dine outside? 1. 1 2. 2 3. 3 4. I do not have my meals outside.

B) Which meal do you eat out most? 1. Breakfast 2. Lunch 3. Dinner 4. Tea/Supper

C) How much are you willing to spend on one meal outside? 1. Less than $10 2. $10 - 20 3. $20 – 30 4. More than $30

D) On average, how much is your total restaurant bill for one person? 1. Less than $10 2. $10 - 20 3. $20 – 30 4. More than $30
E) With whom do you normally dine out? 1. Alone 2. Friends/Colleagues 3. Family 4. Spouse

For Determining Food Preference
F) How would you describe your eating habits? 1. Healthy 2. Vegetarian 3. Fast food 4. Others
G) Which type of cuisine do you prefer the most? 1. Chinese 2. Western 3. South-East Asian 4. Others
H) Choose 3 Cuisines that appeal to you the most? 1. Chinese 2. South-East Asian (Thai, Indonesian) 3. Japanese 4. Korean 5. Indian 6. American 7. Italian 8. French 9. German 10. Arab(Turkish, Meditterenean)
I) Which factor is most important when choosing your choice of food?

1. Appearance 2. Recommended on the Menu 3. Price 4. Healthier Choice Option

For Determining Factors on Choosing Particular Diners
J) Which type of dining place do you patronize most often?

1. Food Court/Hawker Centre/Coffee Shop 2. Fast Food Joint 3. Casual Restaurant 4. Fine Dining

K) Which type of dining place do you patronize most often?

1. Food Court/Hawker Centre/Coffee Shop 2. Fast Food Joint 3. Casual Restaurant/Cafe 4. Fine Dining

L) Please rank in order the following factors of their importance when you are choosing the place to have your meals. (1 – Most important, 8 – Least