...Susan G Komen Foundation Gracie Bates Purpose: To inform my audience about the Susan G Komen Foundation. I. Introduction: A. Attention Getter: * According to www.thebreastcancersite/greatergood/Ashley Oliver Story. “Sitting in class, my phone rings, it’s the doctor’s office. I jump up anxious to finally rid my mind of worry. From the other end of the phone I hear, “You have breast cancer.” Everything goes dark. Shock followed by a full on panic attack….wait, what? Me? No way, I’m 27…I have 2 kids… Oh no my kids… my husband, I have to tell him… This must be a mistake, dear God please let it be a mistake! This is a small window into my mind when I answered the call no one ever wants to receive. I underwent chemotherapy weekly from March to July and I continue every three weeks until March 2015. Due to unexpected complications I will be having surgery number 4 this week, followed by a few more. I never knew how strong I was until I had to fight for my life, not only my life but the life of my children’s mother, my husband’s wife, my parent’s daughter. * According to the Susan G Komen Foundation (ww5.komen.org) there is a total of 2,360 males and 232,670 females that will be diagnosed with breast cancer in 2014. B. Orienting Material: * In 1982 Nancy Brinker, the sister of Susan G Komen, started the foundation as a promise to her sister as she was dying from breast cancer. Ms. Brinker promised that she...
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...The Susan G. Komen Breast Cancer Foundation Nitara Williams COM2250 Professor Tim Houston The Susan G. Komen Breast Cancer Foundation is the most widely known, largest and best-funded breast cancer organization in the United States Since its inception in 1982, Komen has spent nearly $1.5 billion for breast cancer education, research, advocacy, health services and social support programs in the U.S., and through partnerships in more than 50 countries. Today, Komen has more than 100,000. Komen supports for breast self-awareness as a primary method for fighting breast cancer. Komen supports universal screening mammography and breast self-examination, as well as ever-increasing levels of government spending on diagnosing and treating breast cancer. They promote early detection as the primary tool for preventing breast cancer deaths. Many scientific reviews have concluded that random screening mammography for all middle-aged and older women, regardless of each woman's individual risk of developing breast cancer, results in overtreatment of some women whose cancer would never harm them. For every one woman whose life is saved by screening mammography, 250 to 500 women will be told that they might have breast cancer when they don't. 125 to 250 will have biopsies performed, and between two and ten women will receive unnecessary treatment. Many corporate and charitable organizations run advertisements related to breast cancer...
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...Other sports and fitness activities Volleyball, hiking, running, yoga, Athletic Accomplishments and goals Completed Army Basic Training 1997 Completed 3 Susan G Komen Race for the Cure 5Ks 2006,07,08 Completed Rugged Maniac 5K Richmond VA 2011 Taught spin and step aerobics throughout adulthood, including during the pregnancy of my 2nd child Gave birth to 3 wonderful children (trust me, athletic accomplishment by far 9lbs1oz, 7lbs13oz, and 10lbs3oz) Goals for 2012 Master Bikram yoga, complete Susan G Komen 3 Day Walk for the Cure in Washington DC (October 12-14, 2012), qualify and run the Army 10 miler, and officially become a fitness coach. Your Story I live by three basic principals; actions speak louder than words, kill people with kindness, and success is a journey and not a destination. These three principals have guided me through and have been my inspiration during the good and bad times. My mother’s death three and a half years ago to breast cancer has inspired me to dig deeper and apply these principles everyday to the best of my ability. I was born into a very active and outdoorsy family. I spent my childhood outside. My father taught me how to appreciate nature through gardening, camping, fishing, hiking, biking, and many other activities. Basically if it had to do with the outdoors we were involved. As I became old enough to participate in sports, there was not a season where I was not involved. Volleyball, track, softball, basketball, and even...
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...When you ask an expectant mother or father what they hope they are having, the response is usually “I don’t care if it is a boy or girl as long as they are healthy”. What if they aren’t? Meet Braelyn. She was due in April but born in January. Her parents live here in Murray, but Braelyn was born in Nashville. Because she was premature, she had to stay in the NICU. Once her mother was discharged from the hospital a few days after her birth, what was she to do? Would she leave her daughter in Nashville and return home to Murray? That’s not a likely option. She couldn’t afford to pay for a hotel, especially when she was told that Braelyn could be in the hospital for weeks. At that point someone told her about the Ronald McDonald House. The Ronald McDonald House is a safe place to stay within walking distance from the hospital; it is like a hotel with a dorm set-up that has rates based on your income. The Ronald McDonald House if mostly funded by donations. One way to donate is through cause marketing by buying a Happy Meal. Cause marketing (also referred to as cause-related marketing) is a type of marketing that involves the cooperative efforts of a “for profit” business and a nonprofit organization for mutual benefit. According to adage.com, the field of cause marketing began in 1983, when American Express raised money for the restoration of the Statue of Liberty. Adage.com states that “During a 3 month period, American Express offered to contribute one cent for each...
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...Recently, quality and price of products are no longer important as features for customers to choose. Because of the similarity of all kind of products including quality and price, customers would pay more attention on the different of every single company and their products as well. In this situation, social value might be the striking factor that leads to the success. In other words, purchasers are not only willing to support mentally, but with the meaning social activities, they are also enthusiastically responding with hearts as well as their money. And one of the most effective marketing strategies to attract customers to the social activity is cause marketing or cause-related marketing. Besides, providing funds for projects or researches for social welfare is an excellent expression of responsible citizen of organization, also is a best chance to enhance company’s image through mass media communications. Cause marketing is simply cooperation between for-profit business and non-profit organization for mutual benefit. Adkins (1999) also believes that “Cause Related Marketing as ‘a commercial activities by which a business with a product, service or image to market builds a relationship with a cause or a number of causes for mutual benefit’”. In other words, the relationship will be form when both parties have contributed and had certain benefits mutually. According to Daw (2006), for over the last twenty years, the development of cause marketing has presented itself in diverse...
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...Madison Barnes Morgan Chesbro English 200 2 March 2012 Is Conservatism Indeed the Cure? (INSERT ATTENTION GRABBER/STATS HERE) Although the foundation has achieved all these great things, it appears that the foundation itself has had conflict separating healthcare from politics for quite some time. At the beginning of February of this year, Komen announced they would cut (insert money amount) of funding to Planned Parenthood, an organization that provides preventative healthcare to those women who may not be able to report it. The announcement quickly ignited a firestorm for the public and conservatives and liberals alike blew up every media outlet in response. Alan Moore founder and editor of a website titled “Moore Common Sense” which is a self-proclaimed right-wing websites whose motto states “Conservatism is the cure”. He is also a former press secretary for a presidential campaign and has written hundreds of blogs, all with his conservative political view. Moore stands behind the foundation’s decision in an editorial entitled, “Susan G. Komen Cuts Off Funding to Planned Parenthood”. I believe Moore’s support of the foundation’s decision was intended to promote non-conservatives to analyze the situation and agree with his views, but I found his claims that Planned Parenthood doesn’t allocate it’s funds correctly, doesn’t even provide mammograms, and that abortions cause breast cancer to not measure up due to lack of credibility and his obvious bias and political...
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...Non-Profit Analysis Project Michele Holt Liberty University BUSI 602-B02: Non-Profit Management Professor Dr. Marjorie Carlson Hurst July 6, 2012 Author Note This paper was prepared for Non-Profit Management, Section BUSI 602, taught by Professor Dr. Marjorie Carlson Hurst. Abstract The roots of America’s nonprofit, steam from the ancient traditions of charity, philanthropy, and voluntarism (Worth, 2012, p. 19). Charity can be defined as giving intended to meet current individual human needs or to alleviate current human suffering (Worth, 2012, p. 20). Volunteerism is defined as a very active process that requires active involvement with either the beneficiaries directly or an organization or group that serves a specific population in need (Worth, 2012, p. 20, 21). Virtually all cultures and religion include some emphasis on the importance of service to others, which includes giving or voluntary action (Worth, 2012, p. 19). The Bible teaches us, “Then the righteous will answer him, Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? When did we see you a stranger and invite you in or needing clothes and clothe you? When did we see you sick or in prison and go to visit you? The King will reply, truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me” (Matthew 25:31-46, NIV). This paper will examine the importance of a Christian worldview as it relates to nonprofit...
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...will always be a part of the market that will respond to notice of sweatshops being used…But outside of that small constituency, they are hardly ever affected in the long run” (Fitch). The reason that Nike is able to continuously increase their revenue each year is because of the way that their brand is perceived in society. Media portrayal of athletes, celebrities, and famous icons who have continued to wear the famous swoosh logo without advocating, or even mentioning, the importance of better working conditions, higher wages, or implementation of moral ethics ultimately explains why our culture seems indifferent about what is occurring beneath the surface. Similarly, this explanation is applicable towards the Susan G. Komen Foundation’s pink ribbon logo. In 2011, the Komen Foundation was accused of being noble solely in its appearance since only “less than a dime of each dollar to actually look for a breast cancer cure” (Mercola). Out of the $390 million dollars raised in 2010 alone, less than $78 million dollars were used towards breast cancer research; nonetheless, this foundation remains as the “most widely known, largest and best- funded breast cancer organization in the United States” predominantly because of its logo...
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...Chronic and Infectious Diseases Chronic and infectious diseases are diseases life threatening. A chronic diseases are non-communicable illnesses prolonged in duration, do not resolve spontaneously, and are rarely cured completely such as heart disease, cancer, stroke, diabetes, and arthritis (Centers for Disease Control and Prevention, 2009). However, an infectious disease or communicable disease is contagious and caused by a biological agent, such as a virus, bacterium, or parasite also known as pathogens (The Metro Health System, 2002-2012). There are some diseases, such as hepatitis B, hepatitis C, human immunodeficiency virus (HIV), and acquired immune deficiency syndrome (AIDS). Characteristics of a chronic disease, examining the relationship between a healthy nutritional diet, and cardiovascular disease, the effects of chronic, and infectious diseases, how exercise affects the immune system, and consumer awareness are the focus of this paper. Characteristics of a Chronic Disease Chronic diseases are often hard to detect because the disease spread slowly. According to UCLA Center for Neurovisceral Sciences and Women's Health (n.d.), “chronic illnesses also have multiple causes varying over time, including heredity, lifestyle factors, exposure to environmental factors and physiological factors” (Chronic Illness). Individuals who smoke cigarettes put him or her at risk of several types of chronic illnesses. “Cigarette smoking is an independent risk factor for lower extremity...
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...There have been many unlikely partnerships in the past like the Coyote and the Badger, Newt Gingrich and Nancy Pelosi on Global Warming, and now Kentucky Fried Chicken (KFC) and the Susan G. Komen (SGK) for the Cure organization. This partnership between KFC and SGK has not been without controversy even though it has raised more than $4.2 Million for the cause, the single largest donation in the organization’s history. Throughout this experimental assignment, I will analyze the qualitative data posted on the various blog sites and will give the reader a better consumer perception of the alliance through the eyes of the survivors and patients of breast cancer as well as the Non-breast cancer patients and survivors. I will compare and contrast these perceptions and how they relate to cause-related marketing, cause-brand failure, and decision-making. The previously stated objectives will be covered by exploring the topics of “Pinkwashing”, Brand Implications, and Conflicting views on Association as they relate to this alliance and its qualitative analysis. “Pink-Washing” What is “pinkwashing”? Before exploring this topic, it is relevant to discuss the origin of this word when attempting to better understand it. “Pinkwashing” is a pejorative term derived from “greenwashing” and shares similarities. “Greenwashing” was coined by environmental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental...
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...2007 – 2008 Marketing Plan for Dr. Scholl’s® for Her™ Insoles Presented to Dr. Scholl’s® Executive Management on August 16, 2007 Prepared by Dr. Scholl’s® Marketing Department: Phil Bruno Khaled Kadry Teresa Travis Executive Summary Dr. Scholl’s® For Her™ Insoles is a new foot comfort addition to the traditional Dr. Scholl’s® line offering a multitude of advantages over our previously introduced products. The entire For Her™ line is designed to attract the younger female demographic (ages 18-50) who may have previously not found the line to fit their lifestyle. The insoles will also pave the way for expansion of the line to include other "luxury" foot care products such as foot creams and scrubs, and pedicure tools. We believe that by targeting this market, we can successfully occupy this growing market of professional, fashion conscious women. In addition, we will be able to target those women who have certain medical conditions, like obesity, pregnancy, and diabetes, but still want to wear the latest fashions in foot wear. Using our existing high profile positioning in the foot care market will allow us to quickly grow market share in this very important demographic group. With excellent channels of distribution, and name recognition, this addition to the Dr. Scholl’s® line should show immediate results to the revenues profits of the company. i Table of Contents Executive Summary ....................................................................................
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...Community Health Nursing SZT Task 2 Mary Valori-Schmidt Western Governor’s University As an RN, with many years of experience in critical care and trauma, I have had to witness death and dying on a regular basis. After leaving the acute care setting, I functioned as case manager and clinical director for Medicare certified home health. Referrals to Hospice were frequently made for many patients. One’s perceptions regarding death and dying tend to be influenced by one’s cultural and religious (if applicable) beliefs, however, working in healthcare has had a significant impact on my own perceptions. Quality of life is of paramount importance as opposed to length; living with unbearable pain, for example, is not a life at all. One of the most important factors for me, though, is respect for the dying person’s wishes. All too often have I seen well-meaning family members push for any and all extreme, life sustaining measures for their loved ones, while the patient is praying for death. I have had to advocate for the patient many times when there is no further viable treatment and palliative care is all that is left. Honesty, with compassion, tact and sensitivity, I believe, are the keys to imparting information to grieving family members. These experiences have taught me to always educate patients and family members about the importance of advance directives and durable medical proxy appointment while they are well enough to make informed decisions about their wants and needs...
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...------------------------------------------------- Functional Health Patterns Community Assessment Guide * Functional Health Pattern (FHP) Template Directions: This FHP template is to be used for organizing community assessment data in preparation for completion of your collaborative learning community (CLC) assignment. Address every bulleted statement in each section with data or rationale for deferral. You may also add additional bullet points if applicable to your community. Value/Belief Pattern Predominant ethnic and cultural groups along with beliefs related to health. * Caucasian 69.9% * Hispanic 17% * Black 5.8% Predominant spiritual beliefs in the community that may influence health. * Christian (several mega churches in the community) * Catholic * New Age, Wiccan ( Predominantly in the Old Colorado City and Manitou areas) Availability of spiritual resources within or near the community (churches/chapels, synagogues, chaplains, Bible studies, sacraments, self-help groups, support groups, etc.). * New Life Church (Mega Church) * Focus on the Family ( church and Christian Publishing company) * St. Mary’s (Parish and school) * Corpus Christi (Catholic church and school) * Colorado Christian School and Church * Temple Shalom (Jewish Synagogue and Community Center) * MADD * Al-Anon * AA * Penrose- St. Francis Health System offers health clinics, support group for cancer pt’s and family, breastfeeding...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...EXECUTIVE SUMMARY This Report will detail my concept of how to create the ideal HR department for the ______________________as it pertains to the specific and unique needs of ¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬-_________________, and how to make __________________ “great place to work.” HR Competencies Given that the nature of the work performed by ¬_________________ is independent and not collaborative in nature, it is well-suited to teleworking. When questions do arise or input is requested, it is done through email. It is not necessary that any of that work be conducted in the physical office of _______________________. Telecommuting and virtual offices benefit the company and the employee. As Pomeroy (2007) pointed out, companies can waste enormous amounts of financial resources on “unused space.” When employees are not sitting at their desks, that empty space is dead and expensive real estate. While every employee in ¬_________________ had their own desk, desktop computer, office space and land-line phone, only 3-5 were in the office on any give work day. -_________________, paid rent on the building, bought office furniture, paid utilities, purchased desktop computers, and incurred many other overhead expenses assuming everyone would be using the space on the daily basis. It would have been far cheaper to rent less office space to house support staff, have available “day use” offices for employees to use on those occasions when they wanted to work in the office and conference...
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