...Sushi - good or harm to health? Introduction Sushi has long stopped to be something exotic for us. On the contrary, it is original and tasty dish long won our daily ration. However, in recent years around the sushi tense debate of supporters and opponents of sushi about the benefits and dangers of this dish. So what I want to discuss about the benefits and harm of sushi and to persuade listeners that sushi more useful than harmful. (Transition: “Let's see, sushi - a benefit or harm? “) Main Body I. Refutation of the major myths about the dangers of sushi The first myth about sushi: that sushi contain a lot of mercury. So, they are dangerous for health. This argument does not hold of criticism. Sushi is needed not only fish, but also a lot of other ingredients: algae Nuri, different vegetables and rice. So the proportion of fish in sushi is very low, and even if eat a few rolls every day, it can’t be more than 150 grams of fish a week. And according to medical standards, the maximum allowable amount of consumption of oily fish - about 600 grams per week. Myth Two: The sushi contains a lot of salt, which is dangerous for the kidneys. Indeed, soy sauce, which served to sushi, very salty, and it is better not to abuse it. Two tablespoons of soy sauce contains about 1 gram of salt. This amount is more than enough, because daily standart of salt -6 grams for an adult. So, eating sushi, lean on ginger and use sauce economically. Myth Three: people get fat from rice...
Words: 913 - Pages: 4
...Managing Business Operations The chosen company to study in this report is YO! Sushi. I. INTRODUCTION 1. The Company YO! Sushi is a chain of restaurants that was founded in 1997 by Simon Woodrofde in London, United-Kingdom. Its goal was to make sushi more approachable to the English market. In order to achieve so, it brought the innovative concept of the conveyor belt, also called “kaiten” and sushi bar ambiance that was so successful in Japan. After its opening in Soho, London, its concept expanded among Londoners among whom the YO! Sushi brand quickly established itself as a unique dining experience. The company pursued its expansion in the United-Kingdom and by 2001, it became the market leader in sushi restaurants. The company receives an average of 300 applications per year from potential franchises. It began its international quest by entering the Middle-East in 2003. It progressively entered other European countries such as Portugal and Norway; in 2012, it opened its first branch in the United-States of America, in Washington. The company reports that it serves over 5 million customers a year worldwide. (Rowland, 2014; YO! Sushi, 2014). The Venue In order to analyze the company’s operations, the venue should be introduced: Customers enter the restaurant and a staff member immediately places them either on a table or at the bar. All seats are situated at proximity of the conveyor belt, which is located around an open kitchen. Condiments including...
Words: 5330 - Pages: 22
...STUDENT MARKETING PLAN FOR “CALIFORNIA ROLL-THRU” Table of Contents Page 1.0 Executive Summary………………………………………………………………………….4 • Products and Services……………………………………………………………………..4 • The Financing……………………………………………………………………………..4 • Management Team………………………………………………………………………...4 • Sales Forecasts……………………………………………………………………….........5 • Expansion Plan…………………………………………………………………………….5 2.0 Strategic Focus and Plan…………………………………………………………………….6 • Mission Statement………………………………………………………………………...6 • Goals………………………………………………………………………………………6 • Competitive Advantage…………………………………………………………………...7 3. Situational Analysis………………………………………………………………………….7 • Market Summary …………………………………………………………………………7 • Market Demographics……………………………………………………………………..8 • SWOT Analysis…………………………………………………………………………...9 • Industry Analysis………………………………………………………………………...10 • Competitor Analysis……………………………………………………………………..11 • Company Analysis……………………………………………………………………….12 • Customer Analysis……………………………………………………………………….13 4. Market-Product Focus……………………………………………………………………..13 • Marketing Objective……………………………………………………………………..14 • Marketing Strategies……………………………………………………………………..14 • Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...
Words: 5539 - Pages: 23
...How Sushi went Global Google in Asia | | [Type the document subtitle] | | Humber College | [Pick the date] | 寿司 寿司 | Sushi Summary Every country has created something which went has gone global. Some creations are sports, food, clothing, etc. Sushi is the creation of Tokyo Japan which has gone global shortly after its creation and is known as a big dish in the USA. Japan has been known since the 1970’s of making healthy dishes and for its food design. Another factor in why sushi went global is the marketing of its product in cuisines and all sorts of various sushi dishes. Everything is about trade, one country has oil, one country has vegetables and etc, and in order for other countries to obtain these resources they need to trade, so in this case, Japan Is the world’s primary market for fresh tuna for sushi. Sushi has gone global with some countries involved such as New England for its Bluefin, which was traded to Tokyo and Spain for capturing its fish from their nets. Many countries and local farms have developed this global mechanism for sushi which has made it so popular and delicious product for consumers. How did Sushi become Global? Like some cuisines in Japan, the sushi incorporated many foreign influences. The history of sushi is much like the food itself simple, adaptable enough to satisfy consumer budgets ranging from fast-food to stratospheric levels. We can trace sushi's origin back to the 4th century in Southeast Asia. As...
Words: 1310 - Pages: 6
...certain understanding in recruitment and selection processes, legal and ethical issues, building successful teams, styles and impact of leadership, performance monitoring and assessment. Furthermore for better understanding the key details related to above mentioned topics I have chosen Yo! Sushi Company to investigate. Background of the company Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi brand in the UK. By 2001, YO! Sushi was the market leader in sushi restaurants and (we like to think!) inspired supermarkets to start selling packaged sushi to the Great British Public, allowing people in areas where YO! Sushi restaurants hadn’t arrived yet to take their first steps in discovering how tasty and healthy sushi can be. For the past 11 years YO! Sushi has been led by the CEO, Robin Rowland and with the help of their leadership team, they have grown from a London-only sushi brand to an international iconic success with over 60 restaurants worldwide. YO! Sushi is privately owned by Quilvest and the YO! Sushi senior management team in the UK. Task 1. Recruitment, Selection and Retention Procedures For the purpose...
Words: 2092 - Pages: 9
...Kimono The first thing that comes to mind when thinking of Japanese clothing is the Kimono . kimono is a type of traditional Japanese clothing that consists of layers of robes made of silk or satin. This traditional outfit is one of the most recognizable parts of Japanese culture. The Kimono have a particular meaning and are wore to different events or occasions.There are many types of kimono such as :Furisode, Tomesode, Yukata,... Food Sushi : Sushi is the most famous Japanese dish of Japan. It consists of cooked vinegared rice combined with other ingredients like seafood, vegetables and sometimes tropical fruits. There are many different types of sushi. Some popular ones are: Nigiri - sushi rice and fresh fish , Gunkan – seaweed and cavier , Temaki – hand rolled sushi,.... Ramen: Ramen is a noodle soup dish that was originally imported from China and has become one of the most popular dishes in Japan in recent decades. Ramen are inexpensive and widely available. Ramen restaurants, or ramen-ya, can be found in virtually every corner of the country. Flower Cherry blossoms are Japan's national flowers. The cherry blossom trees are known as "Sakura" in Japanese. The “Sakura” trees in Japan are highly appreciated. It is a symbol of simplicity, spring and innocence. ENDINGS That completes our presentation. To sum up, there are six specialty of Japan: geisha, comics and anime, Japanese’s character, kimono, food and flower . If you have a chance, you should visit Japan...
Words: 254 - Pages: 2
...ESSAY Imagine we are walking on a crowded street in Japan; we could hardly differentiate a Japanese passerby from a Chinese passerby. An obvious reason fact for this is that both Japan and China mainland are within the same geographical area in which they are very much influenced by each other on their living lifestyles. Another reason for that is because Japanese and Chinese were interrelated in their history. In the first centuries A.D based on the Julian calendar, Japanese imported ranges of sources of ideas, production techniques and sets of material from China mainland. Stearns (2000) –‘Thus, the Japanese developed a very unique civilization from a blend of their own culture and a selective importation and conscious refashioning of the Chinese influences.’ The selecting and blending process of these two types of culture had thus resulted in the existence of both similarities and differences between them. Both Japanese and Chinese have identical features in their lifestyle, but they are very much differentiated in their diet as well as clothing. Since Japanese and Chinese are Asians, they inherited some similarities in their lifestyle in the aspect of collectivism, high-context culture and also high-power-distance which are believed to have an impact on communication as mentioned by Devito (2005). As a matter of fact, Japanese and Chinese, both practice the concept of collectivism, which can be said as a group work. Collectivism emphasizes on group goals, and success is...
Words: 2965 - Pages: 12
...understanding in recruitment and selection processes, legal and ethical issues, building successful teams, styles and impact of leadership, performance monitoring and assessment. Furthermore for better understanding the key details related to above mentioned topics I have chosen Yo! Sushi Company to investigate. Background of the company Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi brand in the UK. By 2001, YO! Sushi was the market leader in sushi restaurants and (we like to think!) inspired supermarkets to start selling packaged sushi to the Great British Public, allowing people in areas where YO! Sushi restaurants hadn’t arrived yet to take their first steps in discovering how tasty and healthy sushi can be. For the past 11 years YO! Sushi has been led by the CEO, Robin Rowland and with the help of their leadership team, they have grown from a London-only sushi brand to an international iconic success with over 60 restaurants worldwide. YO! Sushi is privately owned by Quilvest and the YO! Sushi senior management team in the UK. Task 1....
Words: 318 - Pages: 2
...My Experience at Konomi For my ethnic restaurant paper I chose to go to a restaurant called Konomi. Konomi is a Japanese restaurant located in Coralville that is known for its sushi and teppanyaki-style food. For as long as I can remember, Chinese and Japanese foods have been my favorite thing in the world to eat. I love the taste of teriyaki sauce and enjoy sushi, so when it came down to choosing what type of ethnic food to eat for this essay I immediately went searching for a unique Japanese or Chinese restaurant. After a little bit of research online, I found that Konomi had the best reviews in the area so I went to their website and checked out their menu to make sure it seemed ethnic. Along with having a long list of sushi, Konomi has the option of preparing your food teppanyaki style. This means that the food is cooked in front of your table on a hot iron plate by a Japanese chef. I figured that watching the chef’s techniques for preparing the food could be a valuable tool in searching for ethnicity so I decided that I would go to Konomi. Taking a look at what the menu had to offer was my first step at uncovering what made this restaurant ethnic or authentic. As I pulled up the menu online, I looked for clues as to what categorized this menu as ethnic compared to restaurants in the area. The first thing I saw on the menu was the drink section. This page was a collection of various types of sake drinks such as “Sho Chiku Bai Ginjo” along with Japanese beers. I honestly...
Words: 1547 - Pages: 7
...Ma. Maxine Estrelle Soliven Film EMC1 141599 Jiro Dreams of Sushi I. Discourse Jiro Dreams of Sushi is a film that centers on the life of Jiro and his passion for the art of Sushi. Jiro has been on his own ever since he was ten years old and dedicated his whole life mastering the craft of sushi making. At the age of eighty-five with two sons who also work in the same industry he isn’t stopping and still works on improving his skills which is the mark of a true Shokunin, a skilled craftsman who does the exact same thing everyday to the highest possible level in the never ending pursuit of perfection. We can see Jiro in his quest for perfection as he does everything with utmost dedication and always strives to be better than he was yesterday. This film is a beautifully shot documentary by David Gelb that captures everything you would want to know about Jiro’s three Michelin star restaurant Sukiyabashi Jiro. It shows the journey that Jiro had to go through to get to where he is now and that is making perfectly delicious sushi with his apprentices and eldest son Yoshikazu that will soon take over his father’s business in the future. It will be challenging succeeding his father’s position because as Yamamoto said in the documentary no matter how talented Yoshikazu is, he will need to be even more talented than his father in order to achieve the same levels of success. II. Highlights David Gelb uses a variety of angles and framing...
Words: 1054 - Pages: 5
...FIVE-YEAR MARKETING PLAN ICHIBAN SUSHI, LLC. Table of Contents 1.0 Executive Summary ................................................................................................1 2.0 Company Description ..............................................................................................2 3.0 Strategic Focus and Plan .........................................................................................4 3.1 Mission ...........................................................................................................4 3.2 Goals ..............................................................................................................4 3.3 Core Competency ..........................................................................................5 4.0 Situation Analysis ...................................................................................................7 4.1 SWOT Analysis .............................................................................................7 4.2 Competitors in the market .............................................................................9 5.0 Product-Market Focus............................................................................................9 5.1 Marketing and Product Objectives ..............................................................10 5.2 Target Markets .............................................................................................10 ...
Words: 3067 - Pages: 13
...Kitchen Management Project Report Project Team Members Dannica Xara Agbayani Nadine See Diet Ronald Guadalquiver Patricia Lamerez Vanessa Anne Nabong Project Submitted To Chef Cheong Yan See Enderun Colleges Inc. 1100 Campus Avenue, Mckinley Hill Taguig city, Philippines July 31, 2015 Tsunami Fine Dining and Sake Bar 1 TABLE OF CONTENTS I. Restaurant Concept 3-4 II. Food Menu 5-10 III. Organizational Chart 11-13 A. Front of the house B. Back of the house IV. Work Shifts 13-15 V. Restaurant Layout 16-17 VI. Restaurant Equipment 18-24 VII. Sources 25 Tsunami Fine Dining and Sake Bar 2 Restaurant Concept Our Restaurant serves Modern Contemporary Japanese cuisine with 200 square meters space and a high rental. It has 80 seats which can accommodate 160 guests per day. We are a Fine dining restaurant that specialize in Sake drinks (sake pairing). Tsunami sake Bar’s target market are Businessmen, Yuppies, Class A and B. Our operating hours are from 11:00am to 2:00pm for lunch, then for dinner, it will start at 6:00pm to 10:00pm. Our Late night menu starts at 10:00pm and it will end at 2:00am. A different menu will be provided for the Late night hours. We will be closed on Mondays. We have three Menus which consist of the A La Carte Menu, Tasting Menu, and Late night Menu. Ala Carte menus is composed of 4 courses such as Cold Appetizer, Hot Appetizer, Mains ...
Words: 2966 - Pages: 12
...Takanami Atmosphere-Very contemporary, fancy but still ‘hip’ Overall-B Total Price-$22.50 The sushi at Takanami was very inconsistent. Their tempura roll combined incredibly sweet sauce with warm, fresh fish to create a roll so delicious that one bite sends shivers down your spine, but the tuna was fairly average and their specialty, the spicy lobster roll, was disappointing. While to sauce was intruiging, the actual roll had very little flavor. Tuna-3 Temp-4 Spicy Lobster-2 (spiciness-2 glasses) Sushi Popo Atmosphere-casual, but still well decorated Overall-C+ Total Price-$23.50 While Sushi Popo’s tuna roll was very average, it’s tempura roll struggled. The roll took risks, adding in cream cheese and a decidedly un-sweet sauce. Neither of these worked well. The cream cheese’s mushy texture clashed with the crispiness of the tempura, and the sauce was lacking in flavor. Their specialty, the Autumn roll (crabmeat, avacado, and cream cheese rolled in crispy tempura and fried veggies), suffered from the same problem. It’s sauce was very similar to the tempura’s, and none of the other ingrediants were strong enough to make up for it. Tuna-2.5 Temp-2 Autumn-2.5 (1/2 glass) Jade Sisters Atmosphere-very casual Overall-B- Total Price-$18.18 Jade Sisters features some surprisingly solid sushi. While average rice and fish prevent the sushi from being anything special, there was not a whole lot to complain about. The tempura roll featured a nice little sweet sauce...
Words: 326 - Pages: 2
...all derive from numerous backgrounds where food brought our families together, whether it’s on the day of someone’s birthday, national holiday, or a family outing. Traveling to different areas of the world presents many diverse classes of not only different foods and taste, but also preparation styles. My favorite categories of foods are sushi, Italian, and soul food. During the 8th century, the history of sushi developed in Southeast Asia with the intent to preserve fish that was wrapped with fermented rice. The first time that I tried sushi, I was living in Jacksonville, Florida working for the United States Navy. My significant other at the time always talked to me about sushi, but I was always hesitant about trying something that involved raw fish and seaweed. When the initial experience presented itself, we were at a restaurant and I found out that the “California Roll” was ordered for without me knowing about it. This particular “roll” included crab meat, avocado, and cucumber all wrapped up in rice. After the first bite, I was focused on the different taste and texture which resulted as a satisfied beginner at eating sushi. This uniquely prepared food has been one of my favorites since I tried it for the first time. When...
Words: 794 - Pages: 4
...Rising Sun On the furthest eastern hemisphere lies a small country called Japan. With an estimated population of 127 million, it is about the same size as the state of California. Even though there are limited English speaking establishments, Japan is an amazing place full of adventure because there is so much to see, since it is a country that never sleeps. During my high school days, my goal was to go study abroad in Japan. Ten years later, here I was, 6,300 miles away from San Francisco, California. I have just gotten of the plane, after a long 12-hour flight of excitement and anxiety. As I was grabbing my luggage to depart the airport, I found myself wondering about how I am going to adapt to this new culture. I was excited to explore Japan; first thing first was to obtain my rail pass. Since Japan is too small for every household to own a vehicle, the best way of getting around was by train. I made my way to the self-serve ticket booth, and proceed to purchase a transit pass. At first, it was confusing because I did not know what I was supposed to do since everything was written in Japanese. As I stared at the screen, there was a button that read “English” in the upper right hand corner. With some relief of not having to verbally or physically ask someone about how to purchase a transit card, I quick click on the “English” button. Well what did you know; I was able to understand what the buttons on the screen after all. I pressed the button that says “new card”, then...
Words: 1847 - Pages: 8
