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Sustainability

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1. Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. In my opinion, appeal is the only thing that draws in customers. Companies use CSR as a term to tell people that they have green motives and are trying to be sustainable. However, this is usually not the case and does not really help the shareholders of the company. Should be motivated and driven by customers and society, not by profits. Agree that reducing pollution comes from having less profit. 2. This affects the Logistics business in a large way. In order to reduce pollution and be environmentally-focused, methods of shipping must be changed. While roads and trucks are the fastest and most cost effective method of delivering items across land masses, they come with large pollution effects on the environment. The Logistics business must change in the future in order to be less of a polluter. Possibly, companies can bank on the railroads, despite the fact that it takes much more time. The merge into a “cleaner” method of transportation is the challenge that people in my generation are going to have to fix, and I am looking forward to this challenge. 3. One cause that I found to be very lucrative in terms of corporation support is the American Diabetes Association. There are tons of companies that support this cause. (Exhibits 1 & 2) There are many other organizations that receive benefits from corporations such as American Cancer Society as well as the Red Cross 4. I think that this is a company that is very mindful of the amount of waste they produce. This is one of the key concerns in today’s time with the overload of trash sites. They have an environmental motive that can easily be picked up by many other organizations, if they try. 5. I think that the NFL is only focused on one thing, profit. This is easily shown by million dollar commercials, overpriced concessions, as well as overpriced gear. The NFL attempts to be socially responsible when supporting breast cancer awareness but ends up hugely profiting from this gear, instead of using it for its cause. Michael Phelps did nothing wrong in my opinion. He was doing his own promotions that he has endeavored on. I feel that it is really not up to the Olympics to decide what an athlete can and cannot endorse. Corporations and organizations must all shift their focus in the near future if they would like to remain in the market as a competitor. Unilever plans to be sustainable and around for hundreds of years to come. There is no time like the present to get things underway.

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