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Sustainable Fashion

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Submitted By saumya12
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In my current unit I have been studying it’s all about working as a designer for a label that is concerned with the issues surrounding sustainability. The term Eco fashion can mean many things, I see it as something has been made that considers environmental issues and social impact a product may have through out its total lifespan. Another term for this is ‘carbon footprint’
Sustainable fashion is all part of sustainable design. The purpose is to create designs that respect the environment and help poorer communities in developing countries. Clothes and accessories that meet the criteria are usually made using organic raw materials such as cotton grown without the use of pesticides; re used materials such as recycled plastic from coke bottles. Eco fashions don’t involve the use of harmful chemicals and bleaches – and are made by people earning fair wages in safe conditions.
Eco fashion has always been seen as green and not very stylish! But over recent years developing techniques and more designers wanting to include these issues in their collections Eco Fashion has a new face designers are now incorporating sustainable practises into modern clothing. On trend fashion but with all sustainable issues covered.
Celebrities, models and designers have really started to promote Eco fashion. One fashion designer who I have looked at Stella McCartney I found particularly interesting I never knew all her clothes considered environmental issues. All Stella McCartney stores, offices and studios in the UK are powered by Ecotricity, a company that invests the money its customers spend on electricity into clean forms of power like wind. Stella McCartney shipping bags are 100% biodegradable. They were developed exclusively for the company so as to degrade without polluting the environment. Stella’s fur policy is totally none existent NO FUR!
It is amazing to see that every

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