...In today’s society, companies must balance creating a product that meets the needs of their consumers, as well as promotes sustainability. It is important that companies promote sustainability within the company, as well as the marketplace. I have chosen The LEGO Group for this project. This paper will outline product proposals, explain how the firm may internally market green and sustainable philosophies, explain the relationship between sustainable products and consumer demand, and how the products meet demand, explain advantages and disadvantages of converting to green philosophies, and analyze the costs associated with the transitions. According to lego.com, “The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials.” (2013). The LEGO Group has long focused some of its resources to sustainability. LEGO focuses on eight material issues that are relevant already. Those are: sustainable play, environment, climate, employees, stakeholder dialogue, human rights, governance, and the LEGO Foundation. While these are already...
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...RESEARCH PROJECT PROPOSAL A. Research Proposal Student Name: HOANG THI LUYEN Student ID: 1427723 Working Title/Provisional Topic Title: Sustainable supply chain management in recycling industry: A case study of Lavergne Group in Canada. 1. Aims/objectives/Research Questions: 1.1. Research aims The aim of this study is to evaluate the problems associated with securing a reliable and cost effective sustainable supply chain in the recycling industry and elements of Sustainable Supply Chain Management (SSCM). Recycling is a relatively new industry and the amount of recycling in countries varies significantly based on Political, Industry and Community issues. Academic and corporate awareness of sustainable supply chain and logistics issues has increased significantly in recent years (Seuring and Muller, 2008). Whilst demand for recycled raw materials is consistently increasing, the prerequisites for establishing a reliable supply chain are complex. Without a reliable and cost effective supply chain, manufacturers will avoid the use of recycled materials and instead choose less environmentally friendly virgin materials. Regardless of the reason for a company going ‘Green’ and looking for sustainability, there are key market drivers and requirements for such goals to be successful. This paper will examine the key supply chain factors that are required to optimise ...
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...WOTRO Science for Global Development Food & Business Applied Research Fund (ARF) Second Call for Proposals 2014/2015 Valid for Round 3: 19 January - 12 May 2015 The Hague, - January 2015 Contents 1 5 Validity of the call for proposals 5 Aim and objectives 6 Foci 7 2.3 Target groups Guidelines for applicants 9 3.1 Who can apply 9 3.2 What can be applied for 10 3.3 When can applications be submitted 11 3.4 Preparing an application 11 3.5 Impact pathways, monitoring & evaluation 11 3.6 Knowledge sharing with the Food & Business Knowledge Platform 12 3.7 Submitting an application 12 3.8 General regulations and Intellectual Property Rights (IPR) 4.1 Procedure 4.2 6 Available budget 1.3 2.2 5 3 2.1 4 Background 1.2 3 3 1.1 2 Introduction Criteria 15 4.3 Governance of the Programme 16 5.1 Contact 6.1 General instructions for applicants 19 6.2 Specific instructions for applicants 19 6.3 Multi-Annual Strategic Plans of the embassies 26 6.4 M&E matrix of the Applied Research Fund 27 Aim Assessment procedure Other information Annexes 6 8 13 14 14 18 18 19 Chapter 1: Introduction / Food & Business Applied Research Fund (ARF) 1 Introduction 1.1 Background The Food & Business Applied Research Fund (ARF) is a subsidy scheme of ...
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...economy revolves around this industry. Nik is a student in one of Kava’s universities. A senior in Marketing, he hopes to find work in as soon as graduation comes along in order to help his family. As of the moment he is an intern at a local Toyota dealership working under the guidance of Alex, a junior manager who oversees Toyota’s marketing relations. So far, Nik has worked under Alex arranging ads for Toyota with the local newspapers and TV stations as well as arrangements for sponsorships. Alex welcomes new ideas from his staff, even interns. Fresh ideas he believes are always a good source for the next best marketing move. The Proposal Nik, eager to help sustain tourism in Kava as well as become a ‘full-time’ recruit within the Toyota dealership proposed a marketing plan that would help in sustainable Tourism as well as market Toyota’s products. Kava, he believes as an island cannot sustain heavy traffic congestion. In addition, gasoline and...
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...and practices to make a healthy working/living space with minimal negative impact on the environment. Universities all around the United States are researching and implementing new ways to become a more sustainable, “greener” place to learn. Below are some ideas that could possibly be considered in an attempt to make a more sustainable university. Bicycle stations providing rentals to students and staff can be used in an effort to reduce the burning of fossil fuels and automobile congestion as well. Free bikes could be issued to every incoming freshman who signed a pledge that he or she would not bring a vehicle to campus for their entire first year of college. Since our campus is mainly commuters, this idea may not be as effective but would still decrease CO2 emissions being released into the atmosphere. Wind turbines use free kinetic energy (“wind”) and convert it into usable power which can provide electricity for buildings throughout the university. Wind energy is clean, renewable, and good for the local economy. It also does not produce pollution or omit greenhouse gases. Wind is a renewable energy resource; it is inexhaustible and requires no "fuel" besides the wind that blows across the earth. This means energy costs are lowered while also being more sustainable. There are plenty of hills around campus that a wind turbine(s) could be installed for maximum wind speeds. Another idea would be to propose a storm water management program that both reduces demand for...
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...Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation 26 6.3. Proposal 3: Focus 27 6.4. Proposal 4: Synergy 28 6.5. Proposal 5: Branding 29 7.0. MARKETING GOALS 30 7.1. BMW 3 Series Sales 30 7.2. BMW 3 Series Life Cycle 30 8.0. PRODUCT-MARKET INVESTMENT STRATEGIES 31 8.1. Ansoff’s Product- Market growth strategies 31 8.2. Target market selected and why? 31 9.0. STRATEGIC MARKET MIX (Medium Term 3-5years) 32 9.1. Product 32 9.2. Price 33 9.3. Place 34 9.4. Promotion 36 10.0. SALES FORCAST AND FINANCIAL PROJECTIONS 37 11.0. GANTH CHART 39 12.0. REFRENCE 39 13.0. APENDIX 40 1.0. EXECUTIVE SUMMARY This report takes its starting point in the evaluation of the BMW Group through a strategic Market analysis of its best selling model the BMW 3 Series. The outlook obtained from the evaluation is used to create a strategic market plan for the BMW 3 Series. The analysis was divided into two parts: External and internal. The external analysis started with outlining the macro environment which was described...
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...A proposal to introduce environmentally friendly footwear to increase awareness of green consciousness Prepared for Mr J Tan Sales Executive GREENtoes Pte Ltd By Miss A Chee Marketing Executive Simple Shoes 25 January 2011 A proposal to introduce environmentally friendly footwear to increase awareness of green consciousness 1. Introduction 1.1 Purpose This proposal aims to introduce new footwear products to GREENtoes and seeks the approval of the Sales Executive for the reselling of Simple Shoes’ products in the company. 1.2 Current Position GREENtoes offers a wide variety of shoes so as to cater to customers’ needs. Besides selling GREENtoes’ own brand shoe products, the company also brings in footwear from other corporations. Despite the wide range of shoes that are being offered, ranging from sportwears to casual shoes to flip-flops, environmentally friendly footwear is not being provided. Hence, there is a need to introduce eco-friendly footwear in GREENtoes in order to meet the needs of the green conscious consumers. 1.3 Need for the Proposal Since the natural resources are being depleted at a fast rate, greater emphasis has been placed on being environmentally friendly. Therefore, the usage of natural resources needs to be reduced by switching to other alternatives. Presently, a few companies such as Simple Shoes, Toms and Birkenstock, make use of the eco-friendly materials to make their footwear...
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...Social and Sustainable Entrepreneurship Topic: - Establishing shared value in Education sector by targeting the Bottom of pyramid in Andhra Pradesh. Problem and Vision Statement: - To provide affordable and reliable coaching for the BOP students at their local village. The current scenario is like the coaching institutes are based only in cities and the price range is too high for students especially from villages to use this product and service offered by many education firms. Introduction: - The main theme of the paper is about analyzing and finding out the feasibility about the sustainable and social entrepreneurship in the education sector targeting specifically to the BOP segment in India. This research is about finding an answer to the following key questions: 1. How big is the market? 2. Can the idea be implemented in a profitable way? 3. Is the idea sustainable and social? The paper kicks off with the introduction to the BOP segment in India and the current situation of the education sector in the targeted market segment and about my start up. Then the analysis using the theories of value proposition canvas, Business model canvas, ten types of innovation and sustainable and social entrepreneurship is explained in detail. I explain more about the exact approach that our model will be using in many different aspects of my analysis and with a projection sheet for the pilot program. Finally, the conclusion as to how far have come to answer the questions...
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...Las Lomas Field Trip Finca Altamira Review & Proposal Alejandro Mayer & Emily Canner Down a narrow dirt road just as you start making your way into the Las Lomas community; Finca Altamira rests on the side of a climbing hill, visible to the public by a small and rustic sign that highlights their name. Finca Altamira is a small, family owned farm that specializes in milk production. Don Enrique, the owner, takes care of most of the daily activities that need to be done in order for business to continue its flow. His wife helps out whenever she can and tends to their small garden, mainly for self – subsistence. They have a variety of fruits and vegetables growing in their garden, but milk is their main source of income. For a few years they produced cheese as well, but market opportunities were not consistent; and so the product had to be discontinued. Finca Altamira is now part of a small association consisting of nine milk farmers that have consolidated their product and now go to market as a single unit. Finca Altamira is where the milk from all farmers is consolidated and stored in a special container to await retrieval. It all starts early in the morning for Don Enrique and his family. The cows need to be milked twice a day in order to make the quota for their regular delivery, which takes place three to four times per week. There is a mutual relationship that exists between the farm and the family. They both...
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...riviere@onf.fr SWOT Analysis of the Park: strengths and weaknesses Pag. 2 di 4 SWOT Analysis of the Park: strengths and weaknesses SECTORS STRENGTHS WEAKNESSES THE BIGGEST NATIONAL PARK OF ITALY great potential tourist attraction; beauty of the landscape; presence of very attractive "flag" species (Pinus leucodermis); presence of a large variety of species; great diversity of environments in a large territory; Lack of promotion of the Park at international and national level • the park has seen in a negative way by living people; • lack of an appropriate information about the usability of the Park; • Lack of packages tours (including "sustainable" tourism) relating to the Park; • Lack of a coordinated plan for promotion and marketing; • existence of a marginal tourist proposal compared to the potential of the park; • Poor tourist proposal in terms of facilities for the cultural, environmental and recreational fruition of the Park. presence of Community interest priority habitats characterized by high biodiversity, large availability of water resources, environmental integrity, 37 SCIs and 2 SPA, a low level of human 1) Environmental pressure on resources, large areas of and cultural natural interest goods Existence of valuable natural areas that Inadequate exploitation of natural historical may be further enhanced in terms of and cultural resources, especially in the inner enjoyment. areas. High attitude of the area to host "ecological network" (extensive or in...
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...1. Two commonly used methods of financial analysis are payback and present value. Payback determines the length of time for an investment to return its original cost (1). Using the assumptions stated below the payback of the Jiminy Nick wind turbine with a cost of about $3.3 million would return the investment in about four years time. Net present value summarizes the initial cost of an investment, the estimated annual cash flows, and expected salvage value, taking into account the time value of money (1). A NPV calculation for the scenario SED is reviewing equals $7,697,286 minus the investment costs of $3,318,000 totaling $4,379,286. The capital budgeting analysis reflects the assumptions stated in the case scenario that the initial investment cost and installation of the wind turbine is $3,900,000 and there is a grant available from the Renewable Energy Trust Fund in the amount of $582,000. A bank loan of $3,300,000 at 7.3% will be obtained leaving an $18,000 difference. The turbine will follow MACRS double-declining balance depreciation schedule for a period of five years including half-year depreciation in the first and last recovery years. Jiminy Peak has an income tax rate of 40%. The company has sufficient taxable income to benefit from any deductions and credits available, and the after-tax weighted average cost of capital of 6%. The turbine’s useful life is 25 years with no terminal disposal value. There will be $100,000 net cash inflow from extended operations and...
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...purchasing and supply topics for research proposal Quality Management Quality Management. Search for White Papers and Other Software Related to Quality Management. In today’s global market, providing quality products and services is essential for any manufacturer’s continued growth—but maintaining a competitive edge is not always easy. For success, quality awareness must begin at the conception of the product and continue throughout the various stages of its development. To improve in this area, many manufacturers are now adopting the total quality management (TQM) approach. CASH MANAGEMENT RESEARCH PROPOSAL SAMPLES: Quality Management Quality Management Source: 3i Infotech Document Type: White Paper Description: In today’s global market, providing quality products and services is essential for any manufacturer’s continued growth—but maintaining a competitive edge is not always easy. For success, quality awareness must begin at the conception of the product and continue throughout the various stages of its development. To improve in this area, many manufacturers are now adopting the total quality management 7/3/2007 1:15:00 PM Alfanar HR Management Alfanar IT, an information technology company operating in Saudi Arabia since 1995, introduces the alfanar human resources (HR) Management module for Microsoft Dynamics AX. This module enables the HR department staff, without any programming capability, to identify, capture, maintain, and adjust employee information required...
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...COMMERCIAL FEASIBILITY ANALYSIS - CFA (to be attached to field 13 in the ITI Web Template of a Type C proposal when the funding by ESA exceeds 250 K€). The detailed CFA is intended to analyse the strategic context and commercial potential of the proposed activity and to demonstrate that the bidder’s initiative is conceived to lead to a commercial exploitation. The length of the detailed CFA to be provided with the outline proposal should be between 2 – 4 pages. The detailed Commercial Feasibility Analysis shall include the following chapters: 1. a. Target Customers: this chapter shall describe the target users/customers of the intended development 2. b. Competition: this chapter shall present an assessment of the competition (competitive products, competitors) and the positioning of the bidder in the market and in the value chain 3. c. SWOT Analysis: this chapter shall include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the intended development to provide information on selling factors (e.g. existing IPR, know-how, technology) against products of competitors as well as to show the bidder’s understanding of the commercial environment and its difficulties. 4. d. Financial and Market Objectives: this chapter shall present an analysis of the financial and market objectives (including the assumptions taken) in terms of sales volume, market share and predicted market penetration, with and without the proposed development. 5. e. Cost...
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...This paper aims to look at the Convention of International Trade in Endangered Species (CITES) and role it plays within the sustainable use paradigm in Zimbabwe in particular and some of the countries in Southern Africa. Here we will understand the meaning or definition of CITES and how the CITES convention has played a great role in the countries in Africa and around the world. To begin this discussion it is important to understand what the CITES Convention was all about. CITES was established as a response to growing concerns that over-exploitation of wildlife through international trade was contributing to the rapid decline of many species of plants and animals around the world. The Convention was signed by representatives from 80 countries in Washington, DC, United States, on 3 March 1973, and entered into force on 1 July 1975. As of December 2008, there are 173 parties to the Convention. The aim of CITES is to ensure that international trade of wild animal and plant species does not threaten their survival. The Convention's conservation goals are to: monitor and stop commercial international trade in endangered species; maintain species under international commercial exploitation; and assist countries toward sustainable use of species through international trade. CITES parties regulate wildlife trade through controls and regulations on species listed in three appendices. Appendix I lists species endangered due to international trade. Trade in such species is permitted...
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...from getting any ideas from Jonathan Swift’s satirical essay “A Modest Proposal.” If taken literally, it might leave a bad taste in your mouth and will probably scar your guests for life. Swift proposes to end the great suffering of the country of Ireland by putting the children, whom he states are of great burden to the poor, to some use by turning them into a product that will in turn resolve the issue of the country’s inability to be self-sufficient. Swift’s proposal is well thought out and detailed, but can we really advocate cannibalism as a solution to fix the crisis of this nation? Swift offers arguments that cover three main topics, the economic status of the nation, the welfare of the poor population and the overall happiness of the population. Although there is logical reasoning to support his proposal, efforts can be made into a more humane solution. Swift starts off with a claim that his proposal “would greatly lessen the number of papists, with whom we are yearly overrun, being the principal breeders of the nation” (page 222). This falls into the topic of the welfare of the population. Reducing the poor population will then reduce those that are suffering. Swift uses a logos approach by appealing to the reader’s logical sense by providing deductive reasoning. Swift implies that if we eat a moderate portion of what we produce, it will indeed reduce our numbers or at least keep it at a sustainable amount. Getting rid of the superfluous amount of people being produced...
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