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Sustaining Competitive Advantage

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Sustaining Competitive Advantage
Charles Stove
MGT/498
September 6, 2012
Jeanne Beyer

Sustaining Competitive Advantage
Strategic planning is essential for the growth and future of firms and business organization. The business future is measured according to the present and past achievements and disappointment of the firm. The future will have to entail the challenges presented by environmental changes, fundamental competencies and specific strengths that a firm must use to pursue effectiveness in the competing markets both domestic and international. Strategic perspectives are needed because of fast changing technology, new products, innovative ideas, pursue of global markets, and political changes. In order for businesses to grow they must be strategically alert, future oriented, and generate a lot of resources to keep up with technological advances created in the world economy. Strategic planning entails purpose, missions, visions, and course of actions to reach the desired objective (Hunger., 2010).
The distribution, evaluation and monitoring of relevant information pertaining to both internally and externally about the environment with key players in a business is environmental scanning. The information helps the company in aligning their established goals and mission in which they will target or pursue the directions of the company to be more competitive and reduce possible risk associated with the known elements of their surroundings. Businesses and firms will use the Strengths, Weakness, Opportunities, and Threats (SWOT) to analyze the respective companies (Hunger. 2010). Businesses should match its strengths and opportunities, while taking care of weaknesses and external threats. Strength and weakness analysis helps companies establish their competitive advantage thus establishes an edge over the competition and ensures a solid foundation for the

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