...Finally, purists argue that Porsche used to be the purest of the sports car brands, catering to customers’ individual needs while keeping that adrenaline-pumping connection to the one thing that made the company what it is today: speed. Nowadays, however, this connection as well as the sports car brand image seems to be fading away, endangering what is one of the largest margins on cars in the automotive industry, and one of the reasons is the Porsche Cayenne. The Influence of the Cayenne on the Brand Meaning The first launch of the Cayenne in Europe in December 2002 did not only allow Porsche to diversify its product range but also widened the group of potential customers. For the first time in its corporate history Porsche introduced an SUV-model and thereby followed the common trend of competitors like BMW...
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...How Failure Breeds Success Even heard of Choglit? How about OK Soda or Surge? Long after ‘New Coke’ became nearly synonymous with innovation failure, these products joined Coca-Cola Co.’s graveyard of beverage busts. Given that history, failure hardly seems like a subject CEO E, Neville Isdell would want to trot out in front of investors. But Isdell did just that, deliberately airing the topic at Coke’s annual meeting in April. “You will see some failures,” he told the crowd. “As we take more risks, this is something we must accept as part of the regeneration process.” Warning Coke investors that the company might experience some flops is a little like warning Atlantans they might experience afternoon thunderstorms in July. But Isdell thinks it’s vital. He wants Coke to take bigger risks, and to do the, he knows he needs to convince employees and shareholders that he will tolerate the failures that will inevitably result. That’s the only way to change Coke’s traditionally risk averse culture. And given the importance of this goal, there’s no podium too big for sending the signal. While few CEOs are as candid about the potential for failure as Isdell, many are wrestling with the same problem, trying to get their organizations to cozy up to the risk-taking that innovation requires. A warning: it’s not going to be an easy shift. After years of cost-cutting initiatives and growing job insecurity, most employees don’t exactly feel like putting themselves on the line. Add to...
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...Performance Management Plan India C Harris HRM/531 March 30, 2015 Dr. Sanders Performance Management Plan Traci in the content of this paper is some recommendations to increase performance based on current business strategy regarding client Landslide Limousine Inc. Several areas relating to performance management will be highlighted and solutions of improvement identified. It is imperious to develop a strategy to increase performance and decrease the anticipated turnover rate of less than ten percent. To accomplish this task, I will identify key concepts that should be implemented within Landslide Limousine Inc.’s overall performance management plan. Alignment of the performance management framework Performance appraisals offer an important role in the global objective of performance management. To assist employees with the improvement of organizational standards and realize their full potential, a performance appraisal serves as a valuable tool; it provides information to both employees and managers for more accurate decision making. Appraisals identify strengths and weaknesses within an employee’s current position to see if further training is required or a promotion can be offered. Appraisals also provide feedback to employers by providing attention to developmental needs and highlight organizational issues. The management by objective (MBO) process establishes benchmarks employees are required to accomplish; it sets amenable standards by both employee...
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...This is Water David Foster Wa!ace There are these two young fish swimming along, and they happen to an older fish swimming the other way, who nods at them and “Morning, boys, how's the water?” And the two young fish swim on bit, and then eventually one of them looks over at the other and “What the hell is water?” meet says, for a goes, If at this moment, you're worried that I plan to present myself here as the wise old fish explaining what water is to you younger fish, please don't be. I am not the wise old fish. The immediate point of the fish story is that the most obvious, ubiquitous, important realities are often the ones that are the hardest to see and talk about. Stated as an English sentence, of course, this is just a banal platitude — but the fact is that, in the day-to-day trenches of adult existence, banal platitudes can have life-or-death importance. That may sound like hyperbole, or abstract nonsense. 1 A huge percentage of the stuff that I tend to be automatically certain of is, it turns out, totally wrong and deluded. Here's one example of the utter wrongness of something I tend to be automatically sure of: Everything in my own immediate experience supports my deep belief that I am the absolute center of the universe, the realest, most vivid and important person in existence. We rarely talk about this sort of natural, basic selfcenteredness, because it's so socially repulsive, but it's pretty much the same for all of us, deep down. It is our default-setting, hard-wired...
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...Marketing Project Table of Contents 1.0 Executive Summary ...................................................................................................................................... 2 2.0 Situation Analysis .......................................................................................................................................... 3 2.1 Market Summary ....................................................................................................................................... 4 2.1.1 Market Demographics ......................................................................................................................... 7 2.1.2 Market Needs ....................................................................................................................................... 12 2.1.3 Market Trends...................................................................................................................................... 13 2.1.4 Market Growth ..................................................................................................................................... 16 2.2 Competition .............................................................................................................................................. 18 2.3 SWOT Analysis ............................................................................................................................................. 23 2.3.1 Strengths ....................
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...8/19/13 Wall of Text Wl o Tx al f et 04.08 05.08 06.08 07.08 08.08 09.08 11.08 01.09 03.09 06.09 07.09 08.09 09.09 10.09 12.09 01.10 02.10 03.10 04.10 05.10 08.10 09.10 10.10 12.10 02.11 03.11 06.11 09.11 02.12 Much Ado About Nothing I suppose it is time. Wednesday, February 22, 2012 Since October 1. Hum. Well, I briefly dated/flinged‐‐flung?‐‐a girl named Belle. Basically the first date went fantastic, which introduced super high expectations, that were later not met. It's entirely possible they were impossible to meet. Belle and I are still friends, though it took a couple months. In the last couple days in Rwanda, we headed back toward the airport. On the way, we visited some orphans and widows, doing missionary work like a cop eats a doughnut. The woman my group met with was 51 years old and had an amazing, tragic story. Her husband was a fisherman and died drowning when she was in her early twenties. By then she had two kids, but her parents and parents‐in‐law disowned her. She couldn't afford the house she was living in, and had no where to go, so she lived, quite literally, under a mat for ten years. The neighbors took pity on her kids some nights and gave them food, some of which they smuggled in their shirts, so that's how the woman survived. There was something about her owning the house they'd lived in, but not the land it was on, and the man who owned it refused to part with it. He was planning on leveling the house, but since it was government‐built, it was illegal...
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...33 CHAPTER Newswriting basics Ready to write a simple news story? This chapter introduces you to the concepts and formulas all reporters have learned to rely upon. IN THIS CHAPTER: 34 Just the facts Be aware of what’s factual — and what’s opinion. 36 The five W’s The essentials: who, what, when, where, why. 38 The inverted pyramid How to write stories so the key facts come first. 40 Writing basic news leads Putting your opening paragraphs to work in the most informative, appealing way. 42 Beyond the basic news lead Not every story needs to start with a summary of basic facts; you have other options. 44 Leads that succeed A roundup of the most popular and dependable categories of leads. 46 After the lead . . . what next? A look at nut grafs, briefs, brites — and ways to outline and organize stories efficiently. 48 Story structure How to give an overall shape to your story, from beginning to middle to end. 50 Rewriting First you write. Then you rethink, revise, revamp and refine until you run out of time. 52 Editing Reporters have a love-hate relationship with editors. But here’s why you need them. 54 Newswriting style Every newsroom adapts its own rules when it comes to punctuation, capitalization, etc. 56 Making deadline When you’re a reporter, you live by the clock. How well will you handle the pressure? 58 66 newswriting tips A collection of rules, guidelines and helpful advice to make your stories more professional. ...
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...A**HOLE'S GUIDE DAN I N D A N T E AND KARL MARKS ST. MARTIN'S GRIFFIN N EW Y O R K A**HOLE'S GUIDE THE COMPLETE A**HOLE's GUIDE TO HANDLING CHICKS. C o p y r i g h t © 2 0 0 3 by Dan Indante and Karl Marks. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. For information, address St. Martin's Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging-in-Publication Data Indante, Dan. The complete a**hole's guide to handling chicks / Dan Indante and Karl Marks. p . cm. ISBN 0-312-31084-6 1. Man-woman relationships. 2. Interpersonal relations. I. Tide: Complete a**hole's guide to handling chicks. II. Marks, Karl. III. Title. HQ801.M37135 307-dc21 2003 2002045213 10 9 8 CONTENTS Introduction: Chicks, What the Fuck? Fifty Tips on Being a Better Asshole ix xiii 1. From Birth to Beating Off The Birth of an Asshole The Purest Form of Asshole Gimme My Toy, You Bitch! Crossing the Dance Floor How Do I Get Her? The Beginning of the End Roughing Up the Suspect 1 1 1 2 3 4 6 2. High School Welcome Mat Firsts The Back-Seat Boogie Chicks Are the Enemy Watch Your Back—Your Friends Won't 8 8 9 15 16 20 vi C O N T E N T S Pecking Order Your First Pincushion So You're Looking to Get Laid High School Final...
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...Stock Investing FOR DUMmIES 2ND by Paul Mladjenovic ‰ EDITION Stock Investing FOR DUMmIES 2ND ‰ EDITION Stock Investing FOR DUMmIES 2ND by Paul Mladjenovic ‰ EDITION Stock Investing For Dummies® 2nd Edition , Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the...
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...GONE GIRL August 29, 2013 GONE GIRL Based on the novel by Gillian Flynn Screenplay by Gillian Flynn TWENTIETH CENTURY FOX 10201 W. Pico Blvd. Los Angeles, CA 90035 FINAL SHOOTING SCRIPT AUGUST 29, 2013 Revisions September 15, 2013 & September 27, 2013 ALL RIGHTS RESERVED. COPYRIGHT 2014 TWENTIETH CENTURY FOX FILM CORPORATION. NO PORTION OF THIS SCRIPT MAY BE PERFORMED, PUBLISHED, REPRODUCED, SOLD OR DISTRIBUTED BY ANY MEANS, OR QUOTED OR PUBLISHED IN ANY MEDIUM, INCLUDING ON ANY WEB SITE, WITHOUT THE PRIOR WRITTEN CONSENT OF TWENTIETH CENTURY FOX FILM CORPORATION. DISPOSAL OF THIS SCRIPT COPY DOES NOT ALTER ANY OF THE RESTRICTIONS SET FORTH ABOVE. GONE GIRL by Gillian Flynn Based on the Novel By Gillian Flynn Yellow Revised Pink Revised Blue Script White Script — - 9/27/13 9/15/13 8/29/13 7/30/13 Al BLACK SCREEN NICK (V.0.) When I think of my wife, I always think of her head. FADE IN: INT. BEDROOM SOMETIME Al - We see the back of AMY DUNNE’S HEAD, resting on a pillow. NICK (V.0.) I picture cracking her lovely skull, unspooling her brain, Nick runs his fingers into Amy’s hair. NICK (V.0.) Trying to get answers. He twirls and twirls a lock, a screw tightening. NICK (V.0.) The primal questions of a marriage: What are you thinking? How are you feeling? What have we done to each other? AMY wakes, turns, gives a look of alarm. * BLACK SCREEN 2 EXT. NORTH CARTHAGE MORNING 2 - A carved faux-marble entry—reading FOREST...
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...Praise for Jesus Is _____. “Judah Smith is a unique gift to my generation. In Jesus Is _____ , he will motivate you to let go of your preconceived, limited view of Jesus so you can embrace who He really is in our lives—more real and relevant than we have ever imagined.” —S te v en F u rtick , le a d pa Stor , e le vation c h u rch a n d author oF th e Ne w Yor k T im es beStSeller G r e aTer “Perhaps the most daunting and humbling task we have as Christians is to finish the sentence ‘Jesus is . . . .’ As many of us saved by His grace are aware, He is King. He is Lord. He is salvation. But to many in our world, He is most prominently . . . misunderstood. There is not another human being on earth whom I know personally, who could tackle a book subject like this as well as Judah Smith. To Judah, Jesus is everything. And from that platform he writes this book. I eagerly await its impact in my city, New York City, and beyond . . . it’s overdue.” —c a r l l entz , le a d pa Stor , h illSong c h u rch , n e w Yor k c it Y “Every once in a while a book is written that does not only contain a powerful message but the author is a living embodiment of the message thus making the book all the more life changing! The book you are holding in your hands is one of those. As you read through this book you will discover that Jesus is not at all like you thought and so much more than you imagined.” —c h r iStin e c a in e , Fou n der oF th e a21 c a mpa ign 00-01_Jesus Is.indd...
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...permission of the publisher. Poppy Little, Brown and Company Hachette Book Group 237 Park Avenue, New York, NY 10017 For more of your favorite series, go towww.pickapoppy.com First eBook Edition: November 2008 The Poppy name and logo are trademarks of Hachette Book Group, Inc. The characters and events in this book are fi ctitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author. ISBN: 978-0-316-04286-4 Contents 1: A WAVERLY OWL TAKES HER TUTORING DUTIES SERIOUSLY—REGARDLESS OF HOW SERIOUSLY HER TUTEE DOES. 2: A WAVERLY OWL KNOWS HOW TO TAKE CONSTRUCTIVE CRITICISM—EVEN WHEN IT HURTS. 3: A WAVERLY OWL ALWAYS ENJOYS A GOOD SURPRISE. 4: A WAVERLY OWL KNOWS HOW TO SHARE. 5: A WAVERLY OWL NEVER ACCEPTS A RIDE FROM A STRANGER. 6: THE WAY TO A WAVERLY BOY'S HEART IS THROUGH HIS… 7: A GOOD WAVERLY OWL IS NEVER ASHAMED OF HER FATHER. 8: A WELL-BRED OWL IS ALWAYS POLITE TO STRANGERS. 9: A WAVERLY OWL HAS FAITH IN HIS ROOMMATE. Page 1 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html 10: A WAVERLY OWL IS ALWAYS READY FOR THE APPEARANCE OF AN OLD FRIEND…OR AN OLD ENEMY. 11: A WAVERLY OWL KNOWS HOW TO KILL TIME UNTIL SHE GETS TO KISS HER BOYFRIEND AGAIN. 12: A SMART OWL KNOWS THAT THE BEST ADVICE COMES FROM UNEXPECTED SOURCES. 13: A WAVERLY OWL IS NICE TO HER ENEMIES—PARTICULARLY WHEN A CUTE BOY IS WATCHING. 14: A WAVERLY OWL KNOWS THAT YOU'RE NEVER TOO OLD FOR A SLEEPOVER. 15: A WAVERLY OWL IS OPEN TO NEW EXPERIENCES...
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...1 March 30, 2003 To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class. The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation. Section two covers product and pricing. Section three covers promotion (sales) and distribution. As you read the book, consider that it is organized as follows: marketing and its environment (consumer behavior, industrial buyer behavior, marketing environment), product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store. Try the Perreault and McCarthy textbook (14th edition) or the Kotler and Armstrong textbook. Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven...
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...To my mother and grandmother, whose engineering endeavors paved the way for my own. Copyright © 2011 by Gayle Laakmann. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies...
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...The White Tiger A Novel Aravind Adiga Free Press New York London Toronto Sydney FREE PRESS A Division of Simon & Schuster, Inc. 1230 Avenue of the Americas New York, NY 10020 This book is a work of fiction. Names, characters, places, and incidents either are products of the author's imagination or are used fictitiously. Any resemblance to actual events or locales or persons, living or dead, is entirely coincidental. Copyright © 2008 by Aravind Adiga All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Free Press Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020 FREE PRESS and colophon are trademarks of Simon & Schuster, Inc. Library of Congress Cataloging-in-Publication Data Adiga, Aravind. The white tiger: a novel / Aravind Adiga. p. cm. 1. Chauffeurs—India—Bangalore—Fiction. 2. Poor—India— Bangalore—Fiction. 3. Ambition—Fiction. 4. Business people— India—Bangalore—Fiction. 5. Bangalore (India)—Fiction. I. Title. PR9619.4.A35W47 2008 2007045527 823'.92—dc22 ISBN-13: 978-1-4165-6273-3 ISBN-10: 1-4165-6273-7 Visit us on the World Wide Web: http://www.SimonSays.com The First Night For the Desk of: His Excellency Wen Jiabao The Premier's Office Beijing Capital of the Freedom-loving Nation of China From the Desk of: "The White Tiger" A Thinking Man And an Entrepreneur Living in the world's center of Technology and Outsourcing Electronics City Phase 1 (just off Hosur...
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