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Environmental Analysis of Wind Turbine Market in India ‘Suzlon’s Perspective’
As the Part of the course “Marketing Management”

Course Instructor Dr. Preeta Vyas Adani Institute of Infrastructure Management

Date: 08/08/2011

Submitted By: Deepesh Vaishanava,Gyan Prakash,Jyoti Shanker Pandey, Neeraj Mehra,Raja Bhattacharjee,Ujjayini Chakraborty. (Group IV)

Environmental Analysis of Wind Turbine Market in India: ‘Suzlon’s Perspective’ Selected Infrastructure Sector for study: -- Wind Energy. Selected Company: -- Suzlon.

Suzlon: An overview
Suzlon as a group aims to provide a strong renewable energy platform thereby promising to power a greener tomorrow, today. Together with its subsidiary REpower, Suzlon has grown to be the 3rd largest wind turbine supplier in the world ensuring it builds a strong and futuristic path for the wind energy sector. From initiating a wind power project, till completion and even beyond, Suzlon ensures that nothing stands in the way of it serving its purpose.  Market Leader: In India market share more than 50% , International 6.9% , Largest in India & Asia  End to End Solution: Vertical Integration: delivers end-to-end wind power solutions from assembly, installation to commissioning both on shore and offshore. The company manufactures blades, generators, panels, and towers. Downward integration: turnkey projects through its project management and installation consultancy, operations & maintenance services.  Extensive R & D facilities spread across Europe and India. Manufacturing facilities in China, India and USA.  Competitiveness Competition with Vestas, GE, Siemens, Enercon at global level & Zusma Green, Hindustan Control & Equipment, Green power, Wind care in Indian Market.  Growth Process Acquired/Formed joint Venture with International Companies such as Hansen for Gearbox, Repower for large and offshore

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