Industry Analysis Report – Suzuki Swift
Introduction:
1. Suzuki Swift is a well-known brand of Suzuki. The Market of Swift has expanded in various parts of the world like Australasia, Europe, India (Maruti Suzuki) and North America. From the initial time of production to current period Swift has passed through various technical and mechanical changes.With success stories in countries across the globe, the new Suzuki Swift has embarked its journey in Pakistan. From the very beginning of the new Swift’s development programme, a dedicated team of Suzuki designers and engineers collaborated extensively with automotive professionals and motoring enthusiasts in pursuit of Suzuki’s best compact car ever.
2. Suzuki on track of its radical programme of innovation, to reaffirm and strengthen Suzuki’s position as a leader and innovator in compact car segment and to yield vehicles that embody unique position of company being market leader in automobile industry.
External Environmental Analysis:
3. Porter’s Five Forces of Suzuki Swift:
Threat of New Entry: * Large amount of capital required * Few legal barriers protect existing companies from making new product * All automotive companies have established brand image and reputation * Products are mainly differentiated by design and engineering quality * New entrant could easily access suppliers and distributors * It is very hard to achieve economies of scale for small companies * Governments often protect their home markets by introducing high import taxes
Supplier Power: * Large number of suppliers * Some suppliers are large but the most of them are pretty small * Companies use another type of material (use one metal instead of another) but only to some extent (plastic instead of metal) * Materials widely