...GROUP TASK MARKETING MANAGEMENT Reinventing Ericsson Oleh: A Ademulia Djufri Marchel Tito Risma Siti PWB-23A PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 Reinventing Ericsson Ericsson , one of the biggest telecommunication vendor , founded on 1876 by Lars Magnus Ericsson , start his business area on handset and fixed line network. Ericsson business ran well and became a leader in fixed line network. Good research and innovation , by started manufacturing new types of equipment, such as base stations, which carried the first portion of telephone traffic by radio waves instead of wires kept Ericson as leader. Being an end-to-end provider meant that Ericsson also started manufacturing mobile handsets, the company’s first move into consumer products. In 1990s where telecom industry were booming decade specially for GSM systems, Ericsson kept as leader and help 40% of GSM market share. Led by Lars Ramqvist, Ericsson booked nine times revenues in 1998 compare from 1990. Frequent executive changes and lag in the mobile handset business after Ramqvist step down 1998 , but still good in product that produced by good R&D bright forcast new technology in GSM , called 3G , keep made Ericsson growth well. Organization size also growing and bigger as it business by employed almost 107.000. Over-investment that did telecommunication operator , economic downturn, and “dot-com-bubble” , made the...
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...1. How should Svanberg go about reorganizing Ericsson’s marketing, sales and R&D? How much should they be centralized or decentralized? What would be the likely consequences of such actions? In terms of marketing, a more centralized approach would be preferable. The function should probably reside at the top level of the company, allowing for synergy and marketing of complete solutions in a unified way, whereas market-specific communication would be wasteful in terms of recreating the same messages multiple times. Another approach would be moving the marketing functions into each business unit; however this again does not support the diverse nature of the company. Either solution helps reduce overhead costs and streamline communication; however with different focuses depending on how much actual crossover there is in the marketing communication between different solutions. The sales side needs its own administrative layer. The current style of direct CEO involvement was more befitting Hellström, who came from a sales background. Not only could the operations do with a more sales-centric person overseeing this part of the business, but the CEO is already extremely taxed by the need to involve himself in the details of the R&D decisions and otherwise the broad scope of the company. Taking the direct responsibility of sales away from the CEO and making it a separate function would free up valuable CEO time, which would help assure the company stays on the right course....
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...Current Issues in Auditing Volume 9, Issue 2 2015 Pages P36–P41 American Accounting Association DOI: 10.2308/ciia-51279 PRACTITIONER SUMMARY How Client Identification and Client Commitment Uniquely Influence Auditor Objectivity David N. Herda and James J. Lavelle SUMMARY: This article summarizes our recent study, ‘‘Client Identification and Client Commitment in a Privately Held Client Setting: Unique Constructs with Opposite Effects on Auditor Objectivity’’ (Herda and Lavelle 2015), which examines how individual auditors’ identification with, and commitment to, privately held audit clients affects their objectivity. Based on a survey of 102 external auditors, we find that client identification is distinct from client commitment. This distinction is important because identification as a construct is easily and often confused with commitment, and the terms are often used interchangeably. Client identification entails auditors perceiving themselves as one with the client. In contrast, client commitment reflects a responsibility for and dedication to the client, but the auditor and client remain separate psychological entities. Consistent with prior research, we find that client identification impairs auditor objectivity. Conversely, we find that client commitment enhances auditor objectivity. Keywords: organizational identification; organizational commitment; social identity theory; social exchange theory; auditor objectivity. INTRODUCTION This paper...
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...in 2017. Apple's App Store is the clear leader in monetisation of mobile apps and will keep the number one position during the forecast period. Google Play and Windows Phone Store are anticipated to be number two and three respectively in 2017. The increase in app downloads during 2012 comes mainly from Apple App Store, Google Play and some of the third party app stores. Third party app stores pushed Android to become the leading platform in terms of app downloads during 2012. While many Western third party app stores are struggling, the situation is different in other parts of the world. Third party app stores are especially popular in China and other markets where Google Play hasn't become the default on-device app store said Johan Svanberg, Senior Analyst, Berg Insight. Monetisation is however particularly challenging in these markets, even though free to download strategies such as in-app advertising and in-app payments are promising and have been moderately successful. The most important trends on the app market today are the popularity of free to download apps and multiplatform support. Furthermore, publishers commonly incorporate social features, where some build their own social platforms and others use existing social networks in order to expand their application user base and increase...
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...Peter Hertzberg Public Relations Case Study #1 BP’s Loose Lips Sink Ships Assignment: Case Study Paper/Presentation: You will be assigned a case study from the book. You are to read the case, answer the questions at the end as your “paper”. Prepare a summary of what the case was about and how you answered all the questions and turn that summary into a speech. The presentation should be no more than 10 minutes. Please use visuals and a power point for your presentation. The Issue The Deepwater Horizon oil spill was an oil spill that began in April 20, 2010 in the Gulf of Mexico on the BP-operated Macondo Prospect, considered the largest accidental marine oil spill in the history of the petroleum industry. It claimed 11 lives when the oil rig exploded and spilled 4.9 million barrels or 210 million US gal of oil for 87 days. It was finally capped on September 19, 2010. Numerous investigations explored the causes of the explosion and record-setting spill. Notably, the U.S. government's September 2011 report pointed to defective cement on the well, faulting mostly BP, but also rig operator Transocean and contractor Halliburton. Earlier in 2011, a White House commission likewise blamed BP and its partners for a series of cost-cutting decisions and an insufficient safety system, but also concluded that the spill resulted from "systemic" root causes and "absent significant reform in both industry practices and government policies, might well recur". In November 2012, BP and...
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...SWOT Analysis LM Ericsson By CS; EN; HD; KZ; X H Content 1 Background 2 1.1 About Ericsson 2 1.2 Strategic Sourcing Department 2 2 SWOT Analysis 4 2.1 Strength 4 2.2 Weakness 5 2.3 Opportunities 6 2.4 Threat 7 3 Conclusion 9 Reference 10 Background 1 About Ericsson Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in more than 180 countries utilize Ericsson’s network equipment and 40 percent of all mobile calls are made through our systems [1]. Ericsson is one of the few companies worldwide that can offer end-to-end solutions for all major mobile communication standards. The company has a global presence supported by strong base of R&D activities. Increasing demand for smartphones and mobile broadband infrastructure gives an opportunity to strengthen its business performance. However, increasing competition and regulations could adversely impact both its business operations and financial position. • Core Value Respect, professionalism and perseverance are the values that are the foundation of the Ericsson culture [1]. • Main Business Networks, Multimedia, Global Services, ST-Ericsson • Main Competitors Huawei, Nokia Siemens, Alcatel-Lucent, ZTE 2 Strategic Sourcing Department Strategic Sourcing was created to manage Ericsson’s Category, Partnering, Supplier...
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...As we all know, the BP spill of 2010 was both catastrophic and costly. In April 2010, BP’s Transocean drilling rig Deep water Horizon sank in the Gulf of Mexico killing over 10 people and spewing more than 200 million gallons of oil into our ocean water. This historic and devastating spill is now labeled as worst in U.S. history due to its crippling economic factors throughout Texas, Louisiana, Mississippi, Alabama, and Florida. It has taken us a year to restore our relationships and our strong presence in the energy sector so we must have a plan in place to get us back on track. In the presentation I will be discussing BP’s planning function of management as it relates to the organization’s goals and strategies. I will then discuss the influence that legal issues, ethics, and corporate social responsibility have had on management planning at BP. Last, I will analyze the influence that legal issues, ethics, and corporate social responsibility have had on management planning at BP. Global demand for energy is expected to increase by 50% between now and 2030. Eighty-five percent of the energy to meet this demand is expected to come from fossil fuels (BP.com, 2012). In order for BP to recover and tap into this 50% increase, we must first plan and analyze our current situation. In this unique industry, anticipating the future has become even more important than before. We must first create a plan that will not only guide the recovery process...
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...British Petroleum Individual Project Phillip Zaphiropoulos Friday, November 16, 2012 ADM1300 B Jean-François Aubert “In partial fulfillment of the requirement of ADM1300.” ADM1300 Fall 2012 Individual Project – British Petroleum 1. Executive Summary To: CEO Robert Dudley From: Phillip Zaphiropoulos Date: November 16, 2012 British Petroleum is a public limited company. They suffered a huge downfall from their 2010 Mexican Gulf oil spill, although have rebounded very positively since then with major improvements in the company, both ethically and environmentally. This company markets its products in over 100 countries and, as of December 2011, employs over 83,000 employees. British Petroleum has worked hard to honour their commitments to the people and communities of the Gulf Coast. This company produces the natural resources that the world depends on daily, and produces them in some of the most operative, proficient, and resourceful ways which are possible today. (BP, n.d.). This company proves to be constantly evolving in the world. They are always innovating and coming up with new ways to operate their business as to cause the most minimal effect or damage on the environment. BP has become one of the most environmentally aware companies of the modern age, especially from what they have gone through in the Gulf of Mexico, and the revolutionary technologies they have integrated in their business operations. The vertically integrated company uses three...
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...The BP oil spill has become widely accepted as the worst manmade environmental calamity in US history. The disaster wasn’t a catastrophe solely because of the extent of harm it caused the environment, but also because of the lack of concern and benevolence BP (primarily their CEO Tony Hayward) showed towards most stakeholders. This paper will give an account of many of the primary errors that were committed by BP. Also, specific dates will be used as a timeline in order to emphasize BP’s lack of concern and ability to act in a legal and ethical manner during the crisis. On April 20, 2010, a Deepwater Horizon drilling rig exploded in the Gulf of Mexico, killing 11 workers and causing the worst environmental disaster in US history (BBC News, 2010). Although there were obvious concerns for the environment, many of these worries were eased when the US Coast Guard announced that they were confident that there was no oil leaking from the well; which was located nearly a mile below the ocean’s surface. Given the depth and location at which BP was working, it would seem illogical not to have a crisis management plan in place. Unfortunately for BP, the company never acknowledged any real risk of a Deepwater oil spill. Thus, BP did not appear to have any related response plan in place. As they previously sought to expand Deepwater oil exploration, along with the rest of the oil industry, BP categorized a Deepwater spill as decidedly unlikely and claimed that if such a spill occurred...
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...Case study for Preparing Corporate Finance Sem 1 Re-sit Examination (*these are the actual case studies used in the exam) Case Study Guidelines In 2005, the Spanish telecom giant, Telefonica made a bid for O2, a British wireless carrier. The bid created headlines for being the second largest ever, all cash offer in telecom history. With consolidation taking place on a major scale in the European telecom sector, Telefonica too looked for a channel for expansion in the booming sector. The case chronicles the expansion strategies of Telefonica and the reasons behind its bid for O2. Case 1: Telefonica snaps up O2 as European consolidation continues In a move that will certainly arouse the interest of other European mobile operators, Spanish telecoms giant Telefonica could be about to gain entry to two of Europe's most important markets, the UK and Germany, with its bid to acquire UK-based mobile operator O2 for GBP17.7 billion ($31.3 billion). Under the terms of the deal, Telefonica is offering 200p ($3.53) per O2 share, which represents a premium of approximately 22% over the closing price of the operator's shares of 164.25p ($2.90) on Friday October 28, 2005. The two companies expect to save E293 million ($351 million) a year by 2008 from economies of scale. More importantly, however, the offer has received the approval from O2's board of directors. Commenting on the deal, Telefonica's chairman, Cesar Alierta, said that the move would boost Telefonica's growth...
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...LIBERTY THEOLOGICAL SEMINARY “Unreached People Group: Kazakhs of Mongolia” A Paper Submitted to Dr. Neal H. Creecy in partial fulfillment of the requirements for completion of GLST 500 Global Studies Survey By Ryann S. Ruckman Dec. 9, 2013 Table of Contents Introduction………………………………………………………………………..3 Kazakhs of Mongolia Background Information………………………………..4 History………………………………………………………………………4 Language…………………………………………………………………..5 Social Structure……………………………………………………………6 Culture………………………………………………………………………7 Economy……………………………………………………………………7 Religion……………………………………………………………………..8 Survey of Missions Work……………………………………………………….11 Church Status………………………………………………………….....11 Known Believers………………………………………………………….12 Challenges……………………………………………………………......13 Present Strategies…………………………………………………....….14 Proposed Strategy………………………………………………………..…….15 Accessing the Country…………………………………………………..15 Discipleship and Church Planting Strategy…………………………...16 Conclusion……………………………………………………………………....18 Bibliography…………………………………………………………………......20 Figures – Physical Map of Bayan-Ulgii, Mongolia…………………………..3 Introduction The Kazakhs of Mongolia are a people untouched by the gospel fire and the redeeming love of Jesus Christ. The Kazakh’s of Mongolia are the largest ethnic minority group in Mongolia, numbering over 100,000 and mainly live in the western province of Bayan Ulgii. These nomadic people migrated from their homeland of Kazakhstan and are a people rooted...
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...BP From Wikipedia, the free encyclopedia This is the latest accepted revision, accepted on 2 October 2010.Jump to: navigation, search This article is about the energy corporation. For other uses, see BP (disambiguation). For information on the oil spill from the Deepwater Horizon rig, see Deepwater Horizon oil spill. BP p.l.c. Type Public limited company (LSE: BP, NYSE: BP) Industry Oil and natural gas, alternative fuels Founded 1909 (as the Anglo-Persian Oil Company) 1954 (as the British Petroleum Company) 1998 (merger of British Petroleum and Amoco) Headquarters London, United Kingdom Area served Worldwide Key people Carl-Henric Svanberg (Chairman) Tony Hayward (CEO) Bob Dudley (Director, CEO (appointed)) Byron Grote (CFO)[1] Products BP petroleum and derived products BP service stations Air BP Aviation Fuels Castrol motor oil ARCO gas stations am/pm convenience stores Aral service stations solar panels Revenue US $246.1 billion (2009)[2] Operating income US $26.43 billion (2009)[2] Net income US $16.58 billion (2009)[2] Total assets US $236.0 billion (2009) Total equity US $101.6 billion (2009) Employees 80,300 (Dec 2009)[3] Website BP.com A 1922 BP advertisement.BP p.l.c.[4][5] (LSE: BP, NYSE: BP) is a global oil and gas company headquartered in London, United Kingdom. It is the third largest energy company and the fourth largest company in the world measured by revenues and is one of the six oil and gas "supermajors".[6][7] ...
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...Introduction Corporate governance could be defined as the system of regulating and overseeing corporate conduct and of balancing the interests of all internal stakeholders and other parties which are external stakeholders, governments and local communities who can be affected by the corporation's conduct, in order to ensure responsible behavior by corporation and to achieve the maximum level of efficiency and profitability for a corporation. (Jean, Anil and Mirko 2011, pp.10). Therefore, the corporate governance framework consists of explicit and implicit contracts between the company and the stakeholders for distribution of responsibilities, rights, and rewards; the procedures for reconciling the sometimes conflicting interests of stakeholders in accordance with their duties, privileges, and roles; and procedures for proper supervision, control, and information-flows to serve as a system of checks-and-balances. (businessdictionary.com 2012) Starbucks Company and British Petroleum Plc are chosen to explain and discuss on good corporate governance; meanwhile Enron is chosen to explain and discuss on bad corporate governance. Since Starbucks and Enron are incorporated in the United States of America (USA), therefore these two companies will be used to compare how they governance their company under principle of corporate governance of America. Corporate Governance in United States (US) In United States, after have various corporate scandals, corporate governance has rising...
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...DR . RAM MANOHAR LOHIYA NATIONAL LAW UNIVERSITY, LUCKNOW A project submitted for the research work undertaken in the preparation of research paper on the following topic. TOPIC British petroleum oil spill and its ecological impact on the US economy. SUBJECT ENGLISH SUBMITTED BY : - UNDER THE GUIDANCE OF :- Mrs. ALKA SINGH ROLL NO: SECTION : SEMESTER : Acknowledgement I owe my deepest gratitude to mu supervisor, Mrs. Alka Singh, whose encouragement , guidance and support from the intial to the final level enabled me develop an understanding of the subject and helped in the completion of the project. Lastly , I offer my regards and blessings to al those who supported me in any respect during the completion of the project. Contents * Company background * Facts of Problem under discussion- Deepwater Horizon oil spill (2010) * Efforts to contain the Flow of oil * Permanent Closure by ‘Static Kill’ Operation * Areas affected – * Impact on US economy as a whole * Environment and ecological impact * Fisheries * Tourism * Individual impacts on states * Louisiana * Florida * Alabama * Unaccounted Oil * Commercial Law Suits * Damages paid * Long term effects * Reference Company Background * Name – British Petroleum * Founded- 1909 as the Anglo-Persian Oil Company 1954 as the British Petroleum Company 1998...
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...BP’s full name is British Petroleum. It is one of the world’s largest oil and gas company which has its headquarter in London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions...
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